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Amasty SEO Toolkit vs. Mageplaza SEO extension

v4.4.4
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In e-commerce, search engine optimization (SEO) plays a crucial role in improving store rankings, attracting traffic, and boosting sales. Two of the most powerful SEO solutions for Magento 2 are Amasty SEO Toolkit and Mageplaza SEO extension. These modules provide a comprehensive set of features designed to enhance search visibility, automate SEO tasks, and improve the overall SEO performance of Magento-based stores.
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Compatible with Hyva theme (view demo)
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Compatible with API/GraphQL
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Optimize Meta Tags for better search relevance
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Generate Rich Snippet to improve click-through rates
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Create XML & HTML sitemaps for efficient indexing
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Implement Canonical URLs to avoid duplicate content issues
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Enhance Breadcrumbs for better navigation and SEO
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Compatible with:
Community: 2.4.4 - 2.4.7
Enterprise: 2.4.4 - 2.4.7
Free 1 year support & updates
60 days money back guarantee
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Hyvä Theme
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Adobe Marketplace
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Limitations
Limited meta tag customization
No structured data (rich snippets)
Basic XML sitemap generation
No automatic canonical URLs
Non-SEO-friendly URLs
No SEO checklist or audit tool
No image SEO optimization
No multilingual SEO support
No internal linking automation
No redirect management
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Solutions
Automate and optimize meta tags for better indexing
Add rich snippets for enhanced search visibility
Generate advanced XML & HTML sitemaps
Implement canonical tags to prevent duplicate content
Auto-generate clean, SEO-friendly URLs
Provide SEO reports and checklists
Auto-generate alt tags for images
Add hreflang tags for international SEO
Improve internal linking for better navigation
Handle 301/302 redirects efficiently
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Key Features of Magento 2 SEO Extensions

Similar Features of Amasty and Mageplaza Extensions

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Meta tags templates
Both extensions allow store owners to create and manage meta titles, descriptions, and keywords for products, categories, and CMS pages to improve search engine indexing.
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Rich Snippets support
These modules support structured data markup, allowing product ratings, prices, and other essential details to appear in search engine results, increasing click-through rates.
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XML and HTML sitemaps
These extensions facilitate the automatic creation of XML and HTML sitemaps, which helps search engines crawl and index the site more efficiently while improving overall navigation.
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Canonical URLs
They provide options to set canonical URLs, preventing duplicate content issues and ensuring search engines focus on the most relevant version of a page.
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Breadcrumbs optimization
Both tools offer features to optimize breadcrumbs, improve site navigation for users, and enhance SEO by establishing a clear hierarchy for search engines.
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SEO-friendly URLs
These plugins automatically generate clean, concise, and keyword-rich product URLs, making them more readable for both users and search engines.
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Alt Tags Generator
Both Amasty SEO Toolkit and Mageplaza SEO extensions automatically generate alt text for product and category images, improving SEO, image searchability, and accessibility.

Unique Features of Amasty vs. Mageplaza SEO extensions

Amasty SEO Toolkit vs. Mageplaza SEO extension
In addition to the basic features mentioned above, the Amasty SEO Toolkit also offers advanced features that are not available in the Mageplaza extension.
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Cross-link
The cross-linking feature in Amasty's SEO Toolkit automatically replaces specified keywords with internal or external links, improving site navigation and SEO.
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SEO toolbar
This function provides a frontend toolbar displaying key SEO parameters of a specific page, including robot meta header, canonical tag, heading tags, meta tags length, in-page links, and more.
mageplaza
Beyond the core features mentioned above, the Mageplaza SEO extension offers advanced functions that are not included in the Amasty SEO Toolkit.
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Cross-link management
Although Amasty also offers this feature, the Mageplaza extension provides a more advanced cross-linking feature, allowing store owners to set active periods for internal links. This ensures that cross-links are only active during specific time frames, aligning with promotions and SEO strategies.
Additionally, it also allows users to exclude specific pages from cross-linking, preventing redundant links and ensuring a clean, well-structured internal linking system for better user experience and search engine optimization. This feature is exclusively available in the Mageplaza SEO extension.
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Hreflang and link alternate tags
In Mageplaza SEO, Hreflang & Link Alternate Tags ensure search engines serve the right language or regional page to users. This enhances international SEO, prevents duplicate content, and improves search visibility—a feature missing in the Amasty SEO Toolkit.
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SEO Checklist
Only Mageplaza SEO provides a built-in SEO Checklist, ensuring your Magento 2 store follows best SEO practices. Quickly identify and fix missing metadata, broken links, or incorrect hreflang tags to boost rankings and enhance site performance effortlessly.
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Automatic redirects
Unlike Amasty SEO Toolkit, Mageplaza SEO enables automatic 301 and 302 redirects for deleted or moved pages, reducing the risk of broken links and improving user experience while maintaining SEO value.
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SEO Analysis
The Mageplaza SEO extension provides an advanced SEO analysis tool with a comprehensive checklist to ensure your optimization strategy is always on the right track. Covering keyword research, on-page SEO, content creation, link building, and technical optimizations, this feature helps store owners maintain peak SEO performance. Unlike Amasty, Mageplaza offers a more in-depth and structured SEO analysis to identify and resolve critical issues efficiently.
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SEO report
Mageplaza SEO provides a comprehensive SEO Report, helping you track on-page issues, metadata, and technical SEO errors. Get real-time insights to optimize your store, improve rankings, and stay ahead—somethin Amasty SEO Toolkit doesn’t offer.
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Layered navigation SEO
Mageplaza SEO plugin enhances Layered Navigation SEO, optimizing filtered result titles for better readability and SEO performance. This makes your store more professional for customers and easier to index for Google—a feature Amasty SEO Toolkit lacks.
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GraphQL API compatibility
Seamlessly integrate SEO features into your PWA storefronts with GraphQL API support, enabling optimized SEO settings for product, category, and CMS pages. This advanced functionality is only available in the Mageplaza SEO extension and is not included in the Amasty module.

Key features comparisons: Amasty SEO Toolkit vs. Mageplaza SEO extension

Main Features Amasty (Premium) Mageplaza (Ultimate)
Meta tags templates icon icon
Rich Snippets support icon icon
XML and HTML sitemaps icon icon
Canonical URLs icon icon
Robots metadata icon icon
Breadcrumbs optimization icon icon
SEO-Friendly URLs icon icon
Hreflang Tags support icon icon
Automatic Redirects icon icon
Alt Tags Generator icon icon
Layered navigation SEO icon icon
SEO reports & issue monitoring icon icon
SEO toolbar icon icon
Cross-link management icon icon
SEO analysis icon icon
SEO checklist icon icon
GraphQL API compatibility icon icon
Pricing
  • CE: $399
  • EE: $649
  • Cloud: $949
  • CE: $349
  • EE/Cloud: $549

Which Option Is Best for You?

While both Amasty SEO Toolkit and Mageplaza SEO extension offer essential SEO features, Mageplaza stands out as the more powerful and preferred solution. It provides advanced functionalities that go beyond Amasty, giving store owners greater control and automation over their SEO strategy.
Mageplaza surpasses Amasty with exclusive features like active period settings for cross-links, automatic redirects, SEO checklists, and layered navigation SEO, Mageplaza ensures a more optimized, structured, and user-friendly Magento 2 store. Additionally, enhanced hreflang management, SEO analysis, and in-depth reporting make it the go-to choice for businesses looking to dominate search rankings.
If you need a complete, feature-rich, and future-proof SEO solution, Mageplaza SEO extension is the clear winner.

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Key Release Notes View all release notes

  • v4.4.2 (Magento v2.4.x)

    16 July 2024

    Professional:
    New Update: SEO-Friendly URL v4.1.4
    Ultimate:
    New Update: Image Optimizer v4.1.5

  • v4.4.0 (Magento v2.4.x)

    04 May 2024

    Standard:
    Compatibility: Now works well with Magento 2.4.7
    Update: Optimize Configuration
    Professional:
    Compatibility: Now works well with Magento 2.4.7
    Update: Optimize Configuration
    Ultimate:
    New Feature: We added Active From Date and Active To Date in Cross Link
    New Feature: Added exclude cross-links feature for a page in Cross Link
    Compatibility: Now works well with Magento 2.4.7
    New Feature: Optimize configuration

  • v4.3.1 (Magento v2.4.x)

    18 March 2024

    Standard:
    Compatibility: This extension now works well with the Hyva theme.
    Bug Fix: The issue with the meta title is fixed.
    Professional:
    Compatibility: This extension now works well with the Hyva theme.
    Bug Fix: The issue with the Seo rule in Magento EE was fixed.
    Ultimate:
    Compatibility: This extension now works well with the Hyva theme.
    Bug Fix: The issue with Crosslinks manager in Magento EE was fixed.

  • v4.3.0 (Magento v2.4.x)

    29 November 2023

    New Update: Rich Google Map for structure data was added.
    New Update: Breadcrumbs for structure data were added.
    New Update: Business hours for structured data were added.
    New Update: Social Profiles was added.
    New Update: An attribute for the SEO rule was added.
    New Update: Import links for cross-link were added.

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Frequently Asked Questions

The biggest difference between Amasty SEO Toolkit and Mageplaza SEO Extension lies in their advanced features and flexibility.

While both extensions provide essential SEO tools, Mageplaza offers a more powerful, automation-driven solution with features that Amasty lacks, such as:

  • Automatic redirects to prevent 404 errors and preserve SEO value.
  • Advanced Cross-linking with active period settings for better internal linking control.
  • SEO checklist for real-time optimization tracking.
  • Layered navigation SEO for optimized filtered result titles.
  • Enhanced Hreflang & Link Alternate Tags for improved international SEO.

Yes, Mageplaza includes a built-in SEO Analysis tool, providing a detailed checklist to optimize meta tags, content, links, and technical SEO. Amasty does not offer a comparable comprehensive SEO analysis feature.

The Mageplaza SEO extension addresses duplicate content by implementing canonical tags, which inform search engines about the primary version of a page. This practice consolidates ranking signals and prevents content duplication penalties.

Yes, the extension allows you to create and manage metadata templates for products, categories, and CMS pages. This feature ensures consistent and optimized meta titles, descriptions, and keywords across your site.

For stores targeting multiple languages or regions, the extension supports hreflang tags. These tags signal to search engines the language and regional targeting of pages, ensuring users are directed to the appropriate version of your site.

The Mageplaza plugin provides comprehensive SEO reports and a checklist feature. These tools help you identify on-page issues, track metadata status, and monitor technical SEO errors, offering actionable insights to enhance your site's performance.

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