15+ Best Amazon Product Research Tools Free & Paid

• Product research: Instant data on historical sales, reviews, ratings, price changes, and stock status
• Trend analysis: Access to year of product performance data and identify potential trends based on past market activity
• Bookmarking: Hourly update information on selected products
• Amazon FBA Calculator: Calculate the total amount of FBA fees on a product and then predict their net profit
• Product finder: Find the right and lucrative product to sell on the Amazon market
• Keyword scout: Find the most popular keywords associated with your product and optimize your product in the Amazon search engine
• Inventory management: Monitor stock levels and know when to reorder and avoid out of stock on certain products
• Sales analytics: Show a detailed sales performance to make critical business decisions

• 1 month: $39/ month
• 3 months: $33/ month
• 12 months: $25/ month

Pros

• Known for its accurate and reliable sales estimates and product data
• Competitive pricing plans compared to other tools
• User-friendly interface and easy to navigate
• Comprehensive product database
• Providing historical data on product performance
• Affordable pricing than other tools

Cons

• No free trial to test before committing
• Limited features compared to high-end tools
• Slow and less responsive customer support

Selling products on Amazon full-time can take up most of your day, and that’s not even counting the work that has to go into perfecting the products themselves. You need something that lightens your workload, and that could be Viral Launch.

Removing the guesswork from your product research process, Viral Launch helps you with different features as below:

• Product discovery: Access to 200+ million Amazon products, keywords, categories, and brands. Advanced filters for quick and efficient product research
• Keyword research: Top sales-earning keywords with search volume, priority score, and suggested CPC
• Market intelligence: In-depth data on market price trends, sales estimates, reviews, and ratings
• Competitor intelligence: Analyze top seller’s strengths and weaknesses to capitalize on opportunities. Insights into sales tactics, ad strategies, and keyword usage
• Kinetic (PPC Automation tool): Automate Amazon PPC campaigns for time-saving efficiency

• Essentials plan: $69 per month
• Pro plan: $99 per month
• Pro Plus Ads plan: $199 per month

Pros

• Comprehensive product research for finding profitable products
• Keyword optimization for identifying high-performing keywords with relevant metrics
• Competitor analysis for gaining strategies, strengths, and weaknesses
• Kinetic PPC automation to streamline and simplify Amazon PPC campaigns
• Listing optimization for higher conversion rates
• User-friendly interface for beginners and experienced sellers

Cons

• No free trial for testing the platform before committing to a subscription
• Steeper learning curve for clearly knowing all features and functionalities
• Limited product tracking than some competitors
• Slower response times and limited support channels

High-volume Amazon sellers usually have to deal with the problem of data overload. With a lot of information to sort through, essential things can get lost in the Amazon product research phase.

But don’t worry, tools like Unicorn Smasher Pro can make processing that much data a significantly easier process.

• Organized Dashboard: Manage all research data in one central location
• Sales & Revenue Estimates: Accurately predict monthly sales and revenue for products
• Canonical URL Check: Assess the optimization of product URLs
• Variation Statistics: Get detailed metrics for each product variation
• Favorite Items: Save and easily access preferred product searches
• Discreet Sharing Tool: Share research without revealing specific products or niches
• Export Tool: Download research data in CSV format
• In-Browser Analysis: View sales and PPC metrics while browsing Amazon
• Quick Links: Access product listings directly from the dashboard
• AMZ Tracker Integration: Identify market gaps using AMZ Tracker's tools
• Fulfillment Details: Know if sellers are using FBA, FBM, or Amazon
• Multiple Seller Counter: Track the number of sellers for a product
• Chrome Extension: Convenient browser-based tool with automatic updates

• Basic Edition plan: $49.99 per month
• Ultimate plan: $159 per month
• Professional Edition plan: $99 per month

Pros

• Centralized research dashboard
• Accurate sales & revenue estimations
• Detailed product variation metrics
• Favorite item saving & sharing
• Data export functionality
• In-browser metric analysis
• Convenient product listing access
• AMZ Tracker integration for market gap identification
• Multiple seller tracking
• User-friendly Chrome extension
• Available customer support

Cons

• Limited feature set compared to paid tools
• Potential data accuracy limitations
• Learning curve for optimal use
• Reliance on browser extension for functionality

If several big brands and manufacturers already offer the product you want to sell, it can be challenging to generate interest in what you’ve brought to the market.

That’s why many Amazon merchants prefer to opt for niche markets and why AMZScout can be a useful ally. It has been selected by companies like Dell, Disney, Casio, etc.

• Product Research Table: Detailed metrics on sales, revenue, niche score, and more
• Product Tracker: Save and organize potential product ideas
• Profit Calculator: Estimate potential profit margins for products
• Product History: Analyze long-term product performance trends
• Supplier Links: Access Alibaba listings for product sourcing
• Data Filters: Customize data view based on specific criteria
• Product Scores: Assess product sellability for private label and resale
• Niche Scores: Evaluate potential for expansion into related products
• Historical Data Charts: Visualize product and niche performance over time
• CSV Data Export: Download data for further analysis
• Product Database: Independent search engine for Amazon products
• Keyword Search: Discover relevant keywords and their search volume
• Reverse ASIN Lookup: Uncover competitor keywords and strategies

• Seller’s bundle for Amazon from $49.99 per month with a 10-day money-back guarantee

Pros

• User-friendly interface
• AI listing builder for optimized listings
• Dedicated product and niche research tools with specific insights
• Capturing unique competitor insights, such as actual stock and dominant sales
• Intuitive data presentation templates for quick decision-making 
• Reliable customer support 
• A wide range of learning capabilities

Cons

• No PPC ad management tools 
• Lack of dedicated inventory management tools
• No multiplatform support for Shopify or Walmart

Developed by Sellics, Sonar allows users to search a database of more than 180 million keywords. Using Sonar, you can either improve how you rank organically for specific keywords or optimize PPC advertising campaigns.

With Sonar, you can do three different keyword searches across five global marketplaces (US, UK, France, Spain, Italy, and Germany).

• Massive Keyword Database: Access to over 180 million Amazon keywords generated by real shoppers
• Reverse ASIN Lookup: Identify and track competitor keywords for better targeting
• Search Volume Data: Get accurate search volume estimates for each keyword
• Keyword Translator: Translate keywords into multiple languages for international markets
• User-Friendly Interface: Easy to navigate and use, even for beginners
• Free Version Available: No sign-up required for basic keyword research
• Data Export: Download keyword data for further analysis
• Integration with Perpetua: Seamlessly connect with Perpetua's advertising platform for optimized campaigns

• Essentials plan: $695 per month 
• Growth plan: $695 per month + of ad spend
• Premium plan: Custom 

Pros 

• Extensive keyword database
• Competitor keyword tracking
• Accurate search volume estimates
• Keyword translation for multiple languages
• User-friendly interface
• Free version availability
• Keyword data export
• Perpetua integration for campaign optimization

Cons

• Limited product research functionality
• Focus primarily on keyword research
• Potential for data overload
• Requires additional tools for comprehensive analysis
• Subscription required for advanced features

For beginners, AmazeOwl makes it easy to create a profitable Amazon business that fits their lifestyle. It saves valuable time on research and development, and over 4,000 sellers trust it each month. Moreover, AmazeOwl has a proven track record of helping individuals find their first winning product and establish themselves on the Amazon marketplace.

So, with Amaze Owl, you can:

• Search Product Ideas: Search more than 600 million items and 11 marketplaces to find the perfect product for your business.
• Niche Tracking: Monitor and analyze up to 300 niche markets and their competitors.
• Keyword Monitoring: Track up to 50 keywords per niche to identify trends and opportunities.
• Auto-Updates: Get real-time updates on 1,000 tracked products across various Amazon markets.
• Product Database: Access a database of up to 200 products per month for detailed analysis.
• Keyword Research: Discover the top 100 keywords for each niche.
• AmazeOwl Academy: Get discounts on educational resources to improve your Amazon selling skills.
• Fast Loading Speed: Experience seamless navigation and quick access to data.
• Customer Support: Receive dedicated support for any questions or issues.

• Starter Plan: Free
• Growth Plan: $12.99/ month
• Established Plan: $19.99/ month

Pros 

• Data accuracy and reliability
• User-friendly interface and streamlined research
• Niche identification and validation
• Keyword performance tracking and optimization
• Curated product database access
• Time efficiency in product launching
• Proven track record with successful sellers
• Educational resource discounts

Cons

• Limited feature set
• Potential data overload
• Learning curve for mastery
• Subscription-based pricing model
• Limited customer support channels

For many buyers, the reason why they do or don’t purchase a particular product comes down to pricing. That puts the onus on online merchants to set the appropriate pricing point for the goods they are selling.

For many buyers, the reason why they do or don’t purchase a particular product comes down to pricing. That puts the onus on online merchants to set the appropriate pricing point for the goods they are selling.

The situation becomes easier with the help of Keepa.

• Price History Tracking: View detailed price history charts for Amazon products over time.
• Price Drop Alerts: Set alerts to receive notifications when prices drop on desired items.
• Product Availability Tracking: Monitor product stock levels and receive alerts when items are back in stock.
• International Price Comparison: Compare prices across different Amazon marketplaces.
• Sales Rank Tracking: Track changes in product sales rank over time.
• Deal Finding: Discover discounted products and lightning deals.
• Category and Seller Tracking: Follow specific categories or sellers for price and stock updates.
• Browser Extension: Integrate Keepa data directly into Amazon product pages for easy access.
• API Access: Utilize Keepa's data in your own applications or integrations.
• Data Export: Download historical data in various formats for analysis.

• Monthly plan: €19/ month

Pros

• Comprehensive price history tracking
• Customizable price drop alerts
• Product availability monitoring
• International price comparison
• Sales rank tracking
• Deal discovery and tracking
• Category and seller tracking
• Convenient browser extension
• Versatile API access
• Data export capabilities

Cons

• Overwhelming data for beginners
• Steep learning curve for full utilization
• Some features require paid subscription
• Potential for inaccurate data in certain cases
• Limited customer support options

Like Keepa, Camelcamelcamel helps you identify pricing trends for your desired products on Amazon. It provides charts with pricing data for millions of products and lets you view price history, search by category, and receive price alerts. Additionally, Camelcamelcamel offers a browser extension for easy access to pricing charts while browsing Amazon. 

What sets Camelcamelcamel apart is its free service, making it a budget-friendly option for sellers. Moreover, its blog provides valuable seller information and boasts excellent customer service, as evidenced by positive user reviews.

• Price History Charts: Visualize detailed price trends over time for Amazon products
• Price Drop Alerts: Receive notifications when product prices fall below your desired threshold
• Browser Extensions: Easily access price history and insights while browsing Amazon
• Global Marketplace Support: Track prices across various Amazon marketplaces worldwide.

• Contact the Camelcamelcamel customer support team to get the detailed pricing plans. 

Pros

• Price history visualization
• Price drop alerts
• Browser extensions for easy access
• Global marketplace support
• Free service availability
• Informative blog content
• Excellent customer service reputation

Cons

• Limited feature set
• Potential data inaccuracies
• Limited alert customization
• Basic analytics capabilities

AMZBase, a free resource offered by AMZ, is a valuable tool for online merchants. This all-in-one platform allows users to search for product information, source related products, and analyze ranking keywords. Additionally, it provides historical price data and calculates FBA fees to estimate potential profits.

Furthermore, AMZBase enables data collection from other major online marketplaces like AliExpress, eBay, and Alibaba.

• Product Information: Provides detailed product information, including descriptions, specifications, and images.
• Related Product Sourcing: Suggests similar or related products for potential selling opportunities.
• Keyword Analysis: Reveals ranking keywords for better product visibility.
• Historical Price Tracking: Shows price fluctuations over time for informed pricing decisions.
• FBA Fee Calculation: Estimates Amazon FBA fees to assess potential profit margins.
• Multi-Marketplace Data: Collects data from Amazon, AliExpress, eBay, and Alibaba.
• ASIN Lookup: Quickly access product information using the product's ASIN.
• User-Friendly Interface: Easy to navigate and use for both beginners and experienced sellers.
• Free Resource: Available for free as part of AMZ's suite of tools.

The tool costs $0 for sellers to download. You just simply go to the Chrome store and download the plugin.

Pros

• Detailed product information
• Related product suggestions
• Ranking keyword analysis
• Historical price tracking
• FBA fee estimation
• Multi-marketplace data collection
• Easy ASIN lookup
• User-friendly interface
• Free resource

Cons

• Limited feature set compared to paid tools
• No competitor analysis
• No sales estimates
• No advertising optimization tools
• Potential for data inaccuracies
• Limited customer support

Another effective Amazon keyword tool on the market is Seller Labs. Seller Labs helps sellers improve their search ranking by showing the highest-ranking keywords for any item. Additionally, its reverse ASIN lookup feature provides valuable information, such as the average CPC bid and estimated sales per keyword. 

Beyond keyword analysis, Scope offers price, fee, and sales estimates for product listings. Users can refine their search based on various criteria, including the number of sellers, reviews, star rating, and sales rank. Moreover, the profit calculator helps determine potential profit margins for specific products.

• Daily 360° Snapshot: Comprehensive overview of your Amazon business with real-time notifications for crucial changes.
• Performance Tracking: Monitor conversions, ad spend, and traffic trends with customizable reports.
• Inventory Management: Receive out-of-stock alerts and track SKU-level profitability.
• Customer Feedback: Timely notifications for reviews and seller feedback.
• AI-Powered Advertising Optimization: Automated strategies and actionable insights for improved campaign performance.
• Keyword Research: Discover profitable keywords for product optimization.
• Email Automation: Streamline communication with Amazon-compliant email templates.
• Educational Resources: Access webinars and case studies on advanced Amazon strategies.

• Monthly Plan: $49/ month
• Annual Plan: $39/ month

Pros

• Comprehensive toolkit for Amazon sellers
• AI-powered advertising optimization
• Real-time business notifications
• Detailed analytics and reporting
• Educational resources and training

Cons

• High pricing for smaller sellers
• Steep learning curve for new users
• Limited third-party integrations
• Occasional delays in customer support response
• Emphasis on advertising over other features

While having information is useful, running a business on Amazon can require more than merely analyzing numbers. Cash Cow Pro breaks the bank when it comes to the wide range of available features in the toolbox.

This tool has operational features that help in these areas:

• Keyword Tracking: Monitor over 100 keywords per product for optimized ranking.
• Sales Data: Real-time insights for accurate profit estimation and financial tracking.
• Automated Feedback Collection: Streamline review management with automated email responses.
• Top over 20 Million Bestsellers: Identify profitable products in untapped niches.
• Inventory Monitoring: Track product availability and financial performance for better inventory management.
• Pageviews & Conversion %: Analyze user behavior and conversion rates to optimize listings.
• A/B Split Testing: Test different pricing strategies to maximize sales and profits.

• Monthly Plan: $19.99/ month
• Annual Plan: $497/ month

Pros

• Comprehensive keyword tracking capabilities
• Real-time sales data and analytics
• Automated feedback collection system
• Access to top 20 million bestsellers data
• Inventory monitoring and performance insights
• Pageview and conversion rate tracking
• A/B split testing functionality for pricing optimization

Cons

• Potential for data inaccuracies
• Limited customer support options
• Steeper learning curve for some features
• Focus primarily on established sellers

Choosing the right Amazon product research tool is crucial for your success as a seller. Here are some essential tips to guide your decision:

• Identify your specific goals and needs: Determine what you want to achieve with the tool (e.g., find profitable products, track competitors, analyze keywords).
• Prioritize essential features: Focus on product database, keyword research, competitor analysis, sales estimator, and profit calculator.
• Choose a user-friendly interface: Opt for an easy-to-navigate and understand tool, minimizing your learning curve.
• Ensure data accuracy: Look for tools that provide reliable and up-to-date data from reputable sources.
• Consider pricing and value: Compare the features and pricing of different tools to find the best fit for your budget and needs.

Selling on Amazon can be a lucrative, yet challenging endeavor.

Given the number of products available on the site, competition is certainly fierce even within a very specific niche.

As a matter of fact, succeeding as a merchant on Amazon requires more than providing quality goods. You also need to pay close attention to the site, the data it offers, and learn how to use them to your advantage.

And, a product research tool can help you accomplish these things.

We hope that with the help of the 14 best Amazon product research tools, you can get enough information to start to discover new amazing things.