Website Redesign Price: Complete Breakdown

Planning a website redesign? The cost can vary wildly, from as little as $1,000 for minor updates to a whopping $100,000 for a comprehensive overhaul. This article breaks down the expenses associated with each stage of a redesign, helping you understand what influences the price and how to budget effectively. Dive in to uncover the details and make informed decisions for your next project.

What Does a Website Redesign Include?

A website redesign is a thorough process aimed at improving a site’s design and functionality. Here’s a brief overview:

1. Planning and strategy: Define objectives like enhancing user experience or updating branding. Analyze your target audience and review competitors’ sites.
2. Design: Create wireframes for layout, develop visual designs, and ensure a smooth UX with intuitive navigation.
3. Content: Audit existing content, create new material, and migrate content to the new site.
4. Development: Convert designs into functional code (front-end), set up server and application logic (back-end), and integrate third-party tools.
5. Testing: Check functionality, perform cross-browser and mobile testing, and ensure optimal performance.

For a more detailed guide on what a website redesign involves, check out our Website Redesign Checklist.

How Much Does It Cost to Redesign a Website?

Typically, it can range from $1,000 to $100,000, based on the details as well as the scope of your project. Let’s explore a breakdown to give you a clearer picture:

• Low-range: $1000 – $5,000. This range often consists of DIY redesigns or minor updates with limited functionality and design changes.
• Mid-range: $5,000 – $30,000. This range often includes redesigns for small to medium-sized businesses, with more extensive design customization, additional features, and potentially some custom development.
• High-range: $30,000-$100,000. This includes major cosmetic overhauls with difficult features, significant homegrown coding, corporate-level modifications, or complete redesigns for large companies with a strong web presence.

Factors Affecting Website Redesign Costs

As mentioned above, the website redesign price can highly differentiate depending on several key factors. Let’s explore these factors in more detail to give you a clearer picture of what to expect: 

Factor	Price Range	Details
Scope of the Redesign	$500 – $100,000+	– Minor updates: $500 – $5,000 – Complete overhaul: $10,000 – $100,000+ – Cost depends on the number of pages and features
Number of Pages	$10,000 – $50,000+	– 5-10 pages: $10,000 – $20,000 – 20-50 pages: $20,000 – $50,000 – 50+ pages: $50,000+
Features & Functionalities	$10,000 – $50,000+	– Basic features: $10,000 – $20,000 – E-commerce: $20,000 – $50,000+ – Custom functionalities: $30,000+
Design Complexity	$5,000 – $50,000+	– Template-based design: $5,000 – $15,000 – Custom design: $15,000 – $50,000+
Graphics & Branding	$5,000 – $30,000+	– Basic graphics: $5,000 – $10,000 – Advanced graphics and branding: $10,000 – $30,000+
Responsive Design	$2,000 – $5,000	– Additional cost for complex responsive designs with extensive testing
Content Creation	$0.10 – $10,000+	– Content migration: $1,000 – $3,000 – Complex content reorganization: $3,000 – $10,000+ – Copywriting: $0.10 – $1 per word – Photography: $50 – $500 per image – Videography: $1,000 – $10,000+
Technology Stack	Varies based on choice	– WordPress (cheaper) vs. proprietary CMS (higher cost) – Complex frameworks (React, Angular) increase costs
Additional Services	Varies	– SEO optimization: $1,000 – $10,000+ per month – Domain registration: $10 – $20 per year – Hosting: $5 – $100+ per month – SSL certificate: Free – $500+ per year

Factors Affecting Website Redesign Costs

Scope of the redesign

The scope of the redesign is one of the primary means that affects the website redesign price. 

When it is a minor refresh (such as updating a few visual elements), the cost may be between $500 to $5,000. This price is based on the complexity of the visual updates and any minor content changes that need to be made. For instance, a simple blog website like “Minimalist Baker“ might only require a visual refresh with updated fonts and colors, falling within this price range.

On the other hand, a complete overhaul can set you back anywhere from $10,000 to $100,000 or more. This broader range accounts for factors like the number of pages on your website and the features you wish to incorporate: 

• Number of pages: The more pages you want, the more designing is done. Hence, the cost is growing.
  • 5-10 pages: $10,000 – $20,000 (e.g., a small business website)
  • 20-50 pages: $20,000 – $50,000 (e.g., a medium-sized e-commerce store with multiple product categories)
  • 50+ pages: $50,000+(e.g., a large corporate website with extensive information and resources)
• Features and functionalities:Advanced features like e-commerce capabilities, user login systems, or interactive elements require specialized development, driving up the cost.
  • Basic features (contact forms, blog): $10,000 – $20,000
  • E-commerce: $20,000 – $50,000+ (e.g., integrating a shopping cart and payment gateway like Shopify into an existing website)
  • Custom functionalities: $30,000+ (e.g., developing a unique booking system for a service-based business)

Complexity of the design

Another determinant influencing the website redesign price is the design’s complexity. Compared to template-based designs, designs tailored specifically to your brand and needs often require more time and resources, which results in higher costs.

• Template-based design: For a template-based design, you should be prepared to pay between $5000 and $15000. A simple blog or portfolio website could utilize a pre-designed template from platforms like Squarespace or Wix, falling within this price range.
• Custom design: If you’re looking for a custom design, you might easily spend between $15,000 and $50,000 USD or more. A large e-commerce platform with unique branding and user experience requirements, such as Etsy, would likely require a custom design.

Additionally, the desired level of graphics and brand identification also affects the website redesign pric:

• Basic graphics: Basic graphics can cost between $5000 and $10000
• Advanced graphics and branding: Advanced graphics and branding may cost between $10000 and $30000 or more.

Another aspect that is worth considering is the ‘responsiveness’ of the site:

• Basic responsive design: A basic responsive design is usually included in most projects
• Complex responsive design: If you want a more complicated responsive design with extensive testing, it might add an additional $2,000 to $5,000 to the overall website redesign price. A news website like The New York Times with a complex responsive design across various devices would likely incur additional costs for thorough testing.

Content creation

When redesigning a site, you may need to migrate existing content or create new content, both of which require time and resources.

Transferring existing content from your current website to the new design involves effort and can contribute to the cost. The cost for basic content migration, therefore, falls in the window of $1000 – $3000. If the content is more complicated and needs the reorganization of some structure, this will cost between $3,000 to $10,000 or more.

If you need to create brand-new material, the overall price for the website redesign will also go up. Hiring copywriters could set you back anywhere between $0.10 and $1 per word. Photography can cost around $50 to $500 per picture, while videography can add from $1000 to $10,000 or even more to the overall cost.

Technology stack

The technology stack you choose for your website is another big point that defines the website redesign price.

A great deal of this may depend on the choice of the CMS (Content Management System). For instance, WordPress is an open-source software, and thus, it is cheaper, and the main expense comes under development. Nonetheless, a proprietary CMS is likely to have license fees apart from the development costs, which will make the price higher.

In addition, the frameworks and programming languages used also determine the website redesign price. Lesser basic technologies, such as HTML, CSS, and JavaScript, require comparatively less cost to develop. But if you decide to build your application with the help of more complex frameworks, like React or Angular, the prices will be higher.

Additional services

Lastly, additional services that you may require can also affect the total website redesign price. These services include:

• SEO optimization:  Implementing SEO best practices during the redesign process is essential for visibility. But, keeping the level of optimization can be quite expensive:
• Basic on-page optimization: $1,000 – $3,000
• Comprehensive SEO strategy and implementation: $3,000 – $10,000+ per month

• Domain name registration or renewal: If you need a new domain name or renew your existing one, factor in these costs.
  • Domain registration: $10 – $20 per year
  • Domain renewal: $10 – $20 per year
• Hosting fees: The price of hosting your website depends on your service provider as well as the needs you might have:
  • Shared hosting: $5 – $20 per month
  • VPS hosting: $20 – $100 per month
  • Dedicated hosting: $100+ per month
• SSL certificate: An SSL certificate encrypts data transmitted between your website and visitors, enhancing security. Depending on the type and provider, SSL certificates can be free or cost up to several hundred dollars per year.
  • Free SSL: $0
  • Paid SSL: $50 – $500+ per year
• Software licenses: Some functionalities or features may require different licenses from the ones adopted, which can result in expenses.
  • E-commerce platforms: Per month or transaction charges
  • Third-party plugins or extensions: One-time or recurring fees

Big Options: DIY or Professional Redesign?

The most crucial question that always appears in front of every company while redesigning a website is whether to go for do-it-yourself or not. This choice can significantly influence your website redesign price and the overall outcome of the project:

DIY website redesign

The cost of a do-it-yourself website redesign ranges from $100 to $5,000. This variation depends on the tools and platforms you choose and any additional expenses, such as premium themes or plugins.

Pros and cons of DIY website redesign: 

Pros	Cons
Lower Upfront Cost: DIY redesigns are typically cheaper, with costs starting around $100 and potentially going up to $5,000 depending on the tools used.	Time-Consuming: A survey by Clutch found that 44% of small businesses spent over 100 hours on their DIY redesign projects.
Total Flexibility: You have complete control over the design and functionality of your website.	Requires Technical Skills: Achieving a professional look and functionality requires some technical knowledge.
Learning Opportunity: You gain valuable skills and experience in website design and development.	Limited Design Options: DIY tools may have fewer design and functionality options compared to professional services.
Cost-Efficient for Simple Sites: Ideal for basic websites with minimal design requirements.	Quality and Professionalism: Risk of a less polished look and potential SEO issues, which could impact performance and rankings by up to 40%.

Professional website redesign

If you are considering a professional website redesign, you have two options: a freelance designer/developer and a web design agency. Each approach has pros and cons, and the price of the redesign will depend on those.

Freelance designer/developer

Independent designers or developers are often more affordable than agencies, with hourly rates in the US averaging around $50 per hour. So, depending on the project’s complexity, the total website redesign price with a freelancer can range from $3,000 to $20,000. 

Pros and cons of freelance designer/developer: 

Pros	Cons
Personalized Attention: Direct communication and a more personalized approach.	Limited Resources: Freelancers may have fewer resources compared to agencies.
Greater Flexibility: More adaptable to changes and specific project needs.	Limited Skill Set: A freelancer may not have the full range of skills needed for more complex projects.
Niche Expertise: Ability to find a freelancer with specific skills tailored to your project.	Project Management Challenges: Dependence on the freelancer for all aspects of project management and communication.
Cost-Effective: More affordable than agencies, making it a good option for medium-sized projects.	Risk of Delays: Freelancers may face delays or unavailability, with up to 30% reported missing deadlines on platforms like Upwork.

Web Design Services

Comparatively, a web design agency will likely charge a higher website redesign price, with the average hourly rates hovering around $100 in the United States. Project-based fees can cost as low as $ 10,000 or go over $ 100,000 based on the extent and complexity of the redesign.

Pros and cons of web design services: 

Pros	Cons
Access to a Team of Specialists: Agencies provide a team of experts, including designers, developers, and SEO specialists.	Higher Costs: Due to overhead and multiple team members, agencies are more expensive than freelancers or DIY options.
Established Processes: Well-defined project management workflows and timelines.	Less Personalized Attention: Potential for less direct communication and more standardized solutions.
Capacity for Large Projects: Suitable for complex projects requiring diverse skill sets and significant resources.	Less Flexibility: Agencies may be less flexible compared to freelancers, with predefined processes and structures.
Ongoing Support: More resources for maintenance and long-term support.	Time to Complete: Agencies often complete projects within 6-12 weeks, which may be longer than a freelancer, depending on their workload.

Time to Choose!

Choosing between building your site yourself, building it with the help of a freelance designer/developer, or hiring a web design agency depends on your available capital, your familiarity with the technical aspects, and your project requirements. Here are our recommendations:

• Decide on DIY if you have limited money, simple website requirements, adequate skills, and time to work on the website.
• Hire a freelance designer/developer in the case, where you need a cheap option which is still dedicated to the project and when the project is not very simple but also not very large and complicated.
• Choose a web design agency when you have a complex project, require a wide range of expertise, need ongoing support, and have a larger budget (43% of businesses choose this option!)

Tips to Save Cost When Hiring an Agency for Web Redesign?

Suppose you’re among those 43% of companies who decided to redesign your business’s website with the help of a web design agency. In that case, you are probably seeking to get high quality at an affordable price. Here are some practical tips to help you:

1. Request detailed proposals

Avoid being general with your figures when you need the right amount for planning. Ask for detailed proposals that break down the website redesign price into clear phases, each with its own goals and costs. This will keep everyone on the same page and help prevent surprise expenses down the road.

It’s also smart to get proposals from a few different agencies using the same project brief. This will give you a fair comparison of what’s available and help you spot the best value for your money.

And don’t forget to ask about the “what ifs.” What if the project scope changes? How are those extra costs calculated? Knowing this upfront can save you from some major budget headaches.

2. Consider a phased approach

One more tip for avoiding major blunders is not redesigning a website at once but gradually in stages. New sections do not have to be built at once, and you can begin with the most critical aspects of the site and expand on them as funding and necessity allow.

It also allows the user to go back after the feedback and make minor changes before proceeding to the next stage, which would otherwise require more significant changes at a greater cost. For example, creating a website that effectively communicates with the viewers in a comprehensive procedure.

3. Explore fixed-price contracts

This type of contract is helpful in terms of financial aspects since the price is agreed upon and fixed. You will receive the total cost of the website redesign right from the start with no extra additions due to the duration of the project. All the necessary costs can be accounted for in advance, which is helpful in budgeting and does not include surprise charges.

Ensuring the contract is as complex as possible and involves all pertinent details is vital. If not well managed, any alterations or insertions into the project that are likely to arise will cause some dispute. So, it is always important to review and confirm those deliverables and to have a clear protocol for change requests.

4. Partner with Mageplaza 

If you’re after the easiest and most affordable website redesign, Mageplaza is your answer. Our availing design services are affordable, yet we offer the best and most professional quality designs.

Here’s what Mageplaza brings to the table:

• Certified professionals at your service: Our accredited team at Mageplaza uses the latest web design trends to get the job done. These skills guarantee your website is faster to load, easy to navigate, and fashionable overall.
• Global expertise, tailored to your needs: Having worked with 168,000 clients worldwide, Mageplaza has the international exposure necessary to comprehend your business’s unique requirements. They use this experience to design a website that will attract to your target audience regardless of location.
• Design that drives growth: We are confident that with Mageplaza’s extraordinary efforts in detail and imagination on your website, in addition to the jaw-dropping aesthetics, you will be able to accomplish more sales. 

Let’s see our case studies of Southland Supply Group

Southland Supply Group, a key player in the industrial and safety supplies sector, was grappling with a cumbersome website plagued by slowdowns and integration headaches. Recognizing the need for a digital overhaul, they chose Mageplaza to spearhead their website redesign.

Mageplaza tackled the project comprehensively, providing:

• Tailored development to meet Southland’s unique needs
• Performance optimization for a lightning-fast user experience
• Ongoing support and maintenance to ensure smooth sailing
• Flawless integration with their existing systems

As a result, Southland Supply Group now benefits from a streamlined website with enhanced user experience and efficient operations. This transformation has led to higher customer satisfaction and reinforced its position as a reliable partner for businesses across various sectors.

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 Recap

In conclusion, the price of a website redesign is as little as $1,000 for minimal changes and up to $100,000 for a complete overhaul. Usually, the price depends on the size of the project and how detailed the engraving should be. Many people consider do-it-yourself methods cheaper, but getting proficient professionals guarantees an impressive, productive website. 

Alternatively, when hiring a freelancer or approaching a web design agency, these factors will enable you to budget appropriately and get the best out of your investment.