How to Create a Catalog in Shopify for Your Store in 2024

Catalogs are a powerful tool for tailoring the purchasing process to suit the needs of the companies you serve. They offer control over product availability for wholesale customers, allowing you to curate catalogs with either all products or specific selections. Here’s our comprehensive guide on understanding catalogs in Shopify, their importance, and the steps to create them within your Shopify store.

What is Shopify Product Catalog?

The Shopify Product Catalog encompasses all the items available for sale on your online platform, including essential details such as product names, images, pricing, and descriptions. In the past, traditional product catalogs served as a means for customers to effortlessly peruse a brand’s offerings. Nonetheless, in contemporary times, digital product catalogs in PDF format are gaining traction as well.

Here is an illustration of a basic product catalog from a wedding decor brand:

Source

Why Should You Add Product Catalog to Shopify?

Crafting product catalogs within Shopify offers numerous advantages for your business, including:

• Expand Reach: By leveraging digital product catalogs, you can engage with customers across various channels, such as WhatsApp, enhancing accessibility and visibility.

• Facilitate B2B Transactions: Enabling B2B visitors to download product catalogs empowers them to effectively showcase your offerings to their own customers, facilitating smoother transactions and fostering partnerships.

• Train Offline Sales Representatives: Equipping offline sales representatives with access to product information readily available in the store aids in enhancing their knowledge and effectiveness when engaging with customers.

In essence, the advantages of creating product catalogs in Shopify contribute to broadening your customer base, increasing sales, scaling your business, and ultimately maximizing profitability.

Now, let’s delve into how to create a catalog on Shopify.

How to Create a Catalog in Shopify?

You can generate a catalog through the Catalogs section of your Shopify admin. There’s no restriction on the number of catalogs you can create. However, each company location can only have up to 25 catalogs assigned to it.

To create a catalog:

Step 1: Access Create catalog

Navigate to Products > Catalogs in your Shopify admin. Then click on Create catalog.

Step 2: Edit Create catalog dialog

In the dialog that appears:

• Choose either to include All products or Specific products.

• Enter a Title (not visible to customers).
• Optionally, select a currency and choose to automatically include new products.

If you opted for specific products when initially creating your catalog, follow these optional steps:

• Save your selections, then proceed to add products:
• In the “Products and pricing” section, access the overflow menu, and select Manage products and pricing.

• Check the box next to each desired product for inclusion in the catalog.
• Click Include in catalog.

• Confirm by clicking Include products in the dialog prompt.

Step 3: Adjust prices

To adjust prices for your products, follow these steps:

Overall Adjustments: If you want to apply a price adjustment to all products in your store:

• In the “Overall adjustments” section, choose either “Price increase” or “Price decrease” from the drop-down menu.
• Enter the percentage value for the adjustment.

Fixed Price for All Variants:

• In the “Price” column, input the desired price for each product.
• Save your changes, then click the arrow icon next to “Products and pricing” to proceed with catalog editing.

Fixed Price for Specific Variants:

• Click the variant link below the product name you wish to modify.

• In the “Price” column, enter the desired price for the specific variants.

• Save your changes, then click the arrow icon next to your product name, and again next to “Products and pricing” to continue editing your catalog.

Step 4: Save settings

Set the status to Active when ready to share the catalog with B2B customers, and optionally assign it to a company.

Conclusion

creating catalogs in Shopify empowers businesses to tailor their sales process, providing control over product availability and customization options for wholesale customers.

By understanding the importance of catalogs and following the step-by-step guide provided, businesses can effectively leverage this tool to expand their reach, facilitate B2B transactions, and enhance the training of offline sales representatives.

With no limits on the number of catalogs and the ability to customize pricing, Shopify offers a versatile platform for businesses to create impactful catalogs and drive sales growth.