How to configure Magento 2 back-in-stock notifications?

There will be times that you are unable to fully provide the customers with certain products. However, customers can not sympathize with your store’s defects. They will feel frustrated and dissatisfied which can hurt your relationship with the customers.

To ease the customer disappointment, you can consider the solution to help your customer purchase instantly right after the item is back in stock. The product that I want to suggest here is the “Notify Me” function for Magento 2. Believe me! It is going to be worth your effort when you see the satisfaction that your customer can get.

Product Alerts for Magento 2

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Why do you need the Notify me function?

Although the Magento 2 Open Source edition and Ecommerce edition do provide the ability to utilize Back-in-stock alerts. However, it still lacks the flexibility to help your customers enjoy a seamless experience. Magento 2 Product Alert by Mageplaza is an innovative solution to help your customers keep coming back to your sites. To learn more about its benefits, just continue to read further in this section:

Improve customer experience

Let’s place ourself in the customer’s shoes! It is going to be frustrating when the customers recognize the item they out to purchase is unavailable on the store site. To ease this disappointment, the assurance that customers need to keep updated with the item’s latest news will be ideal to keep the customers from finding your competitors to purchase the item.

As a result, instead of losing customers, you can contact them via the email they left to get make frequent contact. This feature partly has the same meaning as the function of Abandoned Cart Email, which keeps customers informed of their uncompleted purchases.

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Professional process

When they recognize their preferred items are sold out, they will have only one choice is to pay attention to the “Notify Me!” button which is placed below the image, the button will trigger a sounding popup to appear to assist visitors to fill in their personal email.

So, instead of redirecting to another page, they will have the chance to register to get notifications directly on the current sites. The time you spend to appear a popup will be definitely faster than loading a new page. Therefore, the comfortable and simple registration procedure will definitely satisfy your customers. This is also a good chance for you to collect visitors’ contact for future marketing purposes like an email marketing campaign.

In addition, with the function installed in your Magento sites, non-login customers can also experience the superb notifications. While Magento 2 default only allows login customers to receive notice of the sold-out item, you can miss many potential customers. Thus, the feature is going to be helpful to turn your visitors into customers, or ultimately boost up the conversion rate.

Inform customers instantly

The Back-in-stock notification allows you to deliver the restocked product easily. You can choose to send emails automatically or manually.

Regarding automatic methods, the function can help the admin send emails automatically by running cron. You can set the cron running base on your own intentions to send emails to customers suitably. The manual function supports customers to gain better control of the exchange process and generate turnover faster when notifying the subscribed visitors.

How to Enable Magento 2 Out-Of-Stock Notification

• Go to Stores > Settings > Configuration > Catalog > Inventory > Stock Options
• Display Out of Stock Products: Choose Yes so that customers can still see your out-of-stock items on storefront
• Display Products Availability in Stock on Storefront: Choose Yes to show a notification next to the out-of-stock products.

Note:

• If you only enable Display Out of Stock Products, the notification will only be displayed on the category page.
• If you enable both fields above, the notification will be displayed on the category and product pages.

Out-of-stock notification on the category page

Out-of-stock notification on the product page

How to Enable Magento 2 Back-In-Stock Notification

• Go to Stores > Settings > Configuration > Catalog > Catalog
• Expand the Product Alerts section
• Allow Alert When Product Comes Back in Stock: Select Yes to enable this feature

• Scroll down and expand the Product Alerts Run Settings section. This is where you schedule back-in-stock notifications.
• Set the Frequency and Start Time as you want.

Save your configuration and check the result in frontend like the image below:

Final words

In summary, this article had guided you to learn more about the back-in-stock notification and how to utilize it. The function is featured in the Product Alert extension provided by Mageplaza. This high-quality extension will not let you down with the ability to alert the registered customers about Back-in-stock and Price Change items. Accordingly, customers will be well-notified of your products’ details and have more chances to buy what they want. It is one of the effective ways to optimize conversion rates and increase store sales.