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The digital marketing industry is constantly transforming with new digital marketing trends. Hence, it is essential for executives and professionals to keep updated with these trends and technologies unless they will be lagged behind.
One of the most convenient approaches to do that is to follow digital marketing training courses. A good course will bring you the necessary skills so that you can become a successful digital marketer.
We have made a list of excellent digital marketing courses that you can join. The list covers both free and paid courses from reputable organizations. Check them now!
Table of contents
Mailmodo’s Email marketing certification offers a 90-minutes self-paced learning course with all concepts you need to become an ‘Email Marketing Mastermind.’
It is the only coursework that covers interactive email marketing powered by AMP. And if you’re someone who’s short on time but big on learning, this is for you.
Let’s have a look at the curriculum:
You will also get access to be a part of an enthusiastic email marketing community and a certificate that you can proudly show off on your social profiles.
The digital marketing specialist Master’s Program provides students with training courses in a wide variety of areas. It offers:
The Master’s program offers an expert-curated learning path, which is a detailed instruction to achieve the skills of a digital marketer. The path starts with the fundamentals of Marketing Course that comes with digital marketing principles. Then students will have chances to learn advanced skills in digital channels, web analytics, conversion and strategy, SEO, PPC, and social media. Moreover, you can have knowledge in advanced content marketing, advanced website conversion rate optimization, advanced email marketing, and advanced mobile marketing.
All of the digital marketing courses from Simplilearn are accredited by OMCP (Online Marketing Certified Professional). They offer high-quality videos, projects, active expert forums, apps, workbooks, and simulation exams.
Established in 2007, Market Motive pioneers in online digital marketing training. Its structured curriculum is highly appreciated by enterprises and licensed by universities in the world. If you join this program, you’ll get:
Market Motive’s digital marketing courses are built for every skill level, regardless of background and experience.
The American Marketing Association provides many digital marketing e-learning certificate modules that include email marketing, online advertising, analytics, content marketing, social media marketing, and SEO.
What to expect when you choose this program:
The Coursera digital marketing training program has been created by a renowned faculty of the University of Illinois at Urbana-Champaign. It is a beginner’s specialization and covers some aspects of the new digital marketing environment, which include topics like search engine optimization, social media marketing, digital marketing analytics, and 3D printing.
Students will learn about the foundations of digital marketing via examples and stories, gain concepts and tools for digital creation, promotion, distribution, and pricing.
The specialization is separated into 7 courses, including:
The learning method in this program is interactive with video lectures, hands-on exercises, case studies, and interviews with top marketing scholarships.
Udacity provides a Nanodegree program in digital marketing that gives learners a 360-degree understanding of the whole digital marketing ecosystem. The program has 9 modules that show how to build marketing content, leverage social media to amplify your message, and run Ads campaigns on Facebook. Besides, participants will learn how to market with email, how video ads work, how to measure with Google Analytics.
The course will open a chance for you to:
This digital marketing certificate program on edX is built by world-famous marketing professionals at the Wharton School, which include omnichannel marketing, marketing analytics, data-driven customer-centric approaches to customer retention, social media strategy, and analysis. The course helps learners be familiar with new sorts of data, such as search data and mobile data.
The program offers 4 courses. Each of them may need about 6 weeks to complete:
The digital marketing certification from Kellogg School of Management aims at business leaders, marketing professionals, managers, and strategists. These objectives include implementing marketing campaigns to grow businesses or appealing and retaining customers or providing goods and services.
The course shows learners how to leverage automation to create more effective marketing practices, utilize new sources of customer information to generate personalized communications, and capitalize on artificial intelligence and analytics to optimize marketing strategies.
This course consists of 8 modules. It utilizes a practical, applied learning method so that learners can practice all strategies. The 8 module includes the topics below:
The Social Media Marketing Certification by Northwestern on Coursera is built to show learners how to grow, implement, measure, and earn money from social media marketing programs.
Learners can have tools to become an expert in the social markets. They learn to increase their online audience, monitor their social strategies, and build a social brand.
The program comprises five courses that mainly concentrate on 2 objectives. The first one is to offer learners with the right social analytics tools to help them become influencers on social networks. The second one is to provide them with knowledge and resources to establish a complete social media marketing strategy - from customer insights to final justification metrics.
The Udemy Facebook Marketing course is highly appreciated and has trained 150,000 people. This course is to help learners comprehend the Facebook platform from A to Z and understand the paid social media advertising strategies.
The course brings a step-by-step introduction to learners for running their Facebook page. It dives deep into every aspect of Facebook and the Facebook Ads Manager, including the topics below:
This course is a perfect option for small business owners, social celebrities, influencers, bloggers, local physical businesses, advertising managers, corporate marketing professionals, or anyone who want to leverage social media advertising, particularly Facebook and Instagram.
The digital garage is Google’s online courses platform that provides free courses on a number of subjects in Tech, Data, Business, and Career Development domains. Digital marketing is a domain where Google offers free digital marketing courses to help users develop their businesses online.
These courses are available for anybody. Whether a blogger or a small business owner or entrepreneur, you can pick a course according to your requirements.
The courses range from under 2 hours to over 40 hours, including text and video materials. Here are some of the prevalent Google marketing courses:
After completing those Google courses, you can test your proficiency with PrepAway.
HubSpot Digital Academy is another place where you can learn digital marketing online and gain certification. HubSpot stays among the top companies in the digital marketing industry with a wide variety of tools, such as CRM, content marketing, SEO tools, and sales.
HubSpot’s courses focus on the following topics:
Registration requires no fee. And you can gain a recognized certification when finishing the course.
Moreover, HubSpot provides plenty of courses (without a certification) that specialize in blogging, search engine optimization, Facebook ads, and other online marketing channels.
Optinmonster is one of the most incredible tools for boosting website conversions. They designed a lot of free courses in email marketing and conversion optimization.
Optinmonster University shows you how to increase your email lists and turn subscribers to customers as soon as possible. If you join the course, you have chances to:
Skillshare is an online platform that provides a number of short duration skill-based courses. It offers numerous digital marketing courses that cover various disciplines of online marketing, such as social media marketing, content marketing, blogging, copywriting, brand management, Google ads, and Google analytics.
Most of the courses focus on a specific topic instead of creating a comprehensive digital marketing skill set. Therefore, they are useful for digital marketers who would like to skill up, include a specialty, or improve their particular domain skills.
Some of the courses from Skillshare include:
Read more: 13 Brands With The Best Digital Marketing Campaigns
We’ve listed the 13 most popular digital marketing courses for you to consider. Each of the courses is significantly different but will show you essential skills to level up your digital marketing career.
Check the list carefully and come up with the best choice soon. Hope you enjoy this guide!
Thank you for reading!