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Vinh Jacker | 10-01-2024
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51% of your customers can come from Google, as they use this channel to search for products they need. But only one channel is not enough anymore. You need to get your items available on more touchpoints, to stand out from the crowd. More platforms to manage, but you only have the same amount of time?
Product Feed extension for Magento 2 is a solution that showcases your product feeds on shopping engines. Today’s post will show you the benefits of using product feeds, as well as how you can create and manage them effectively in Magento 2.
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See full steps on how to create new Product Feed
The Product Feed can be managed well via grid in the backend, or via statistics shown in the pie chart in the report section. Let’s see how you can manage them:
Catalog > Product Feeds > Manage Feeds
in the Admin Panel.Another way to track the revenue of products is to use the Product Feed Revenue Report in the backend. The report takes the total number of ordered statistics of the ordered products uploaded to the feed file or the app. The pie chart shown is the result of the Total Revenue field. However, please note that the Total Revenue and Refunded statistics do not include the shipping fee.
Apart from that, there is another soon-to-be-updated feature, which is the Product Preview function.
In the Product Filter section, you can select the feed conditions and set the maximum number of products displayed on the Preview Product section. If empty, there will be no limitation on the number of products shown when clicking the Preview Products button.
Featuring your products in multiple platforms is the first and foremost step to drive more traffic and educate customers about those products. All of the most popular shopping search engines are supported by Mageplaza Product Feed, naming Google Shopping, Facebook, Amazon, eBay, Bing, etc. More channels also mean more sales to get, right?
When there are more than one shopping search engine, the automatic updates will help admins reduce essential tasks significantly. Templates are ready to choose from and easy to be customized as you wish. Besides that, all channels are updated timely and precisely, with just a few quick settings. This ensures all channels are taken care of, and the information will be unified across platforms.
Manually updated information can be incorrect due to different reasons. Therefore, the obvious answer is to get your product feed updated automatically. Even though the extension allows you to set the update process as manual or automatic, it is highly recommended that you use the automatic update for more convenience and precision. In fact, you can also set the delivery time on a regular basis, which makes the process taken frequently to avoid any possible forgotten mistakes.
Seeing your products in various places can generate more trust from customers. It is common sense that if the items are qualified to be featured in certain places, there are higher chances that they are worth buying. In the long term, this belief can help Magento 2 stores build better brand images.
If you think your product feeds do not work as well as you expect, or if you want to test among various options, you should try to track the efficiency of those feeds. It could be about the impression, CTR, or the generated revenue, which are shown in grids or engaging pie charts. All of these statistics can help you have a better understanding on which to improve in your future strategies.
Mageplaza Product Feed extension equips you with the most flexible price display options:
Configuring and managing Product Feed in Magento 2 are not that complex, right? There is also a detailed user guide to help you set up Product Feed in full. In case you want to ask about the upcoming features or need any assistance, feel free to contact us. And don’t forget the 5% OFF offer is still available to get!