How to Use Email Retargeting to Boost Sales

Looking to increase sales from your existing customers or re-engage visitors who leave your site without making a purchase? Email remarketing could be the solution you need. It focuses on sending targeted, personalized follow-up emails to encourage users to complete their purchases or take desired action.

In this article, you’ll discover how to effectively utilize email remarketing to enhance your sales performance and turn missed opportunities into revenue.

What is Email Remarketing?

Email remarketing, also known as email retargeting, is a strategy used to re-engage with users who have interacted with your brand but didn’t complete a desired action, such as making a purchase or signing up for a service. This technique involves sending targeted follow-up emails based on previous user behavior to encourage them to take the next step.

As you may know, over 300 billion dollars disappear in e-commerce every year because 70% of visitors abandon their cart. In July 2013, the average cart abandonment rate reached 67%. It means that 2/3 of visitors on average leave sites without purchasing.

When visitors abandon your shopping cart, send an immediate email to them. This will be the most effective way to increase conversion rates.

Benefits of Leveraging Email Remarketing

Email remarketing is a strategic approach to re-engaging with people who have previously engaged with your brand but didn’t complete a desired action, such as making a purchase or signing up for a service. This method focuses on sending targeted, personalized follow-up emails to encourage these users to take the next step.

Here’s why incorporating email remarketing into your marketing strategy can be highly beneficial:

• Boost conversion rates: Email remarketing is effective in converting potential customers who showed interest but didn’t follow through. For example, sending a reminder email to someone who abandoned their shopping cart can prompt them to complete their purchase, increasing your conversion rates.
• Personalize your communication: By leveraging data from previous interactions, email remarketing allows you to send tailored messages that resonate with individual users. This personalization can include special offers related to their previous interests or specific product recommendations, enhancing the relevance and effectiveness of your communication.
• Cost-effective strategy: Email remarketing is a budget-friendly option compared to other marketing methods. After setting it up, these automated emails cost very little to maintain and can bring in significant returns. It’s a cost-efficient way to reconnect with potential customers and boost sales without spending a lot.
• Increase customer retention: By maintaining contact with users through personalized follow-up emails, you can strengthen your relationship with them. Regular engagement helps keep your brand top-of-mind, strengthening customer loyalty, and driving repeat purchases.
• Gain valuable insights: Provide useful data on user behavior, such as which emails are read and which links are followed, and how users respond to different offers. It can guide future marketing efforts and help refine your strategy to better meet user needs.
• Utilize versatile applications: It can be applied to various scenarios, including abandoned carts, post-purchase follow-ups, and re-engagement campaigns for inactive users. This versatility makes it a powerful tool for achieving different marketing goals and improving overall customer experience.

What is the solution?

To help you reduce abandoned cart rate, we created Magento 2 Follow Up Email Extension This follow up Email extension will help you to recover your customer’s abandoned carts by sending email encouraging them to complete the order.

Getting started with email remarketing with Magento 2 Follow Up Email extension

It is discovered that the average time between the first visit and the first purchase is 33 hours 54 minutes. This period plays an important role in the success of your email remarketing.

• 1st Follow up - Immediate: In the first email, you can ask whether they have faced a technical problem during the shopping process and offer to provide support to make them purchase fast.
• 2nd Follow up within 23 hours: In the second email, help reassure the customer by sending product reviews or reasons to purchase your product (your USPs) with quick links and product images. Please note that the inserted message must be focused on the original abandonment and avoid unnecessary info.
• 3rd Follow up – 6 days 23 hours later: If your customers have received an email, yet there has still been no purchase. The final email should contain an amazing offer or free shipping or a trial period.

To sum up, having a follow up extension helps you reduce abandoned cart significantly and make more purchases. There is no reason for you to hesitate about getting LOF follow up email extension. If you want to know more about the module, please visit our website for more details:

GET FOLLOW UP EMAIL M2 NOW

5 Email Remarketing Campaigns Examples

Email remarketing can be a game-changer for brands looking to reconnect with their audience and boost conversions. Let’s explore 5 standout email remarketing campaigns from brands across various industries.

Abandoned cart email from Perigold

When customers add items to their cart on Perigold’s website but don’t complete the purchase, Perigold sends them tailored emails to encourage them to finish buying.

These emails remind customers of the specific items they left behind, making it simple for them to return and complete their orders.

Additionally, the emails often include personalized product recommendations to tempt customers with related items, potentially increasing the overall order value.

Back in stock email from Quince

It would be a shame if a customer really liked one of your products, but it ended up being sold out. This could lead to disappointment, and they might try to find the product at another store. Comfort your customers by promising to notify them when the product is back in stock, just like Quince does.

Quince asks shoppers to leave their email addresses, and as soon as the product is restocked, they promptly send a back-in-stock email to their customers.

Upsell email from Crate & Barrel

After a customer completes a purchase, you have the opportunity to suggest an upgraded version of the product or recommend items that complement their new purchase.

To make the upsell more appealing, especially since it involves additional spending, these retargeting emails typically feature an incentive like a discount to encourage the customer to buy more.

Crate & Barrel successfully uses this approach, offering personalized product suggestions to their customers, as illustrated in the image below.

Cross-sell email from ELECTRIKcity

After a customer completes a purchase, it’s a great time to suggest additional items they might like. By sending a follow-up email, you can recommend products that go well with what they just bought, encouraging them to make another purchase.

In the example below, ELEKTRIKcity sends a thank-you email to a customer after their recent purchase and suggests other items they might find useful.

This simple strategy helps increase sales by offering relevant product recommendations.

Replenishment email from Chewy

For products that have a limited usage period, sending reminder emails can help motivate customers to reorder before their supply runs out. The goal is to predict when a customer might be running low and nudge them to purchase from your store again.

Chewy sends out reminders to pet owners when it’s time to restock pet supplies. By implementing these reminder emails, you can encourage customers to return to your store regularly and build long-term loyalty.

How to Execute a Winning Email Retargeting

To get the most out of your email retargeting efforts, it’s crucial to implement key strategies that ensure your messages are timely, relevant, and engaging. Here are the best practices to follow:

• Segment your audience: Divide your email list into different groups according to user behavior, interests, and how actively they engage with your emails. For instance, you might have separate segments for users who left items in their cart, those who visited particular product pages, or past customers. Tailoring your messages to these specific groups can increase relevance and engagement.
• Personalize your emails: Use personalized content to make your emails more relevant. Address recipients by name, and reference their previous interactions with your brand. Personalization can extend to recommending products based on their browsing history or previous purchases, which enhances the likelihood of conversion.
• Optimize time: Send retargeting emails at optimal times to ensure they reach users when they’re most likely to engage. Follow the timeline recommended above to optimize your email sending times.
• Include clear calls-to-action: Ensure that your emails have a clear and compelling call to action (CTA). Whether you want users to complete a purchase, sign up for a webinar, or explore more products, make sure the CTA stands out and is easy to follow.
• Adapt for mobile: Many users check their emails on mobile devices, so ensure your retargeting emails are mobile-friendly. This includes using responsive design, clear and concise text, and easy-to-click buttons.
• Test and analyze: Continuously test different elements of your retargeting emails, such as subject lines, images, and CTAs. Analyze performance metrics like open conversion rates, click-through rates, and open rates to determine what appeals most to your audience and adjust your strategy accordingly.
• Respect frequency: Avoid overwhelming users with too many emails. Set frequency caps to ensure that your retargeting emails are spaced out appropriately and don’t lead to unsubscribe requests or negative feedback.

FAQs

1. Can email remarketing be used for different types of businesses?

Yes, email remarketing can be applied across various industries, including e-commerce, services, and SaaS. The key is to tailor your strategy to fit the specific needs and behaviors of your target audience.

2. How often should I send remarketing emails?

The frequency should be carefully managed to prevent overwhelming recipients. Typically, sending 2-3 reminder emails within a few days of the initial interaction can be effective. You can adjust frequency based on audience response and campaign performance.

3. What kind of content should be featured in remarketing emails?

Include personalized product recommendations, special offers, reminders of abandoned items, or content that addresses common pain points. Ensure the content is pertinent and offers value to the recipient.

4. How can I measure the success of my email remarketing campaigns?

Success can be measured by tracking important metrics such as open rates, conversion rates, click-through rates, and overall ROI. Analyzing these metrics helps you understand how well your campaigns are performing and where enhancements can be applied.

5. How do I handle unsubscribes or negative responses from remarketing emails?

Respect unsubscribe requests promptly and ensure your email list is clean. Monitor negative responses and adjust your strategy to address concerns. Use feedback to improve your email content and avoid similar issues in the future.

Final words

Email remarketing is a potent strategy for re-engaging customers and boosting conversions. It allows you to follow up with users who have shown interest but haven’t yet completed their journey. With thoughtful execution, you can turn missed opportunities into meaningful sales and strengthen customer relationships. Harness the power of email remarketing to enhance your marketing efforts, drive engagement, and achieve impressive results.

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