How to create Coupon Codes in Magento 2

In the Cart Price Rule, Coupon Code is created so that buyers at your store will get the discounted price. The Coupon Code can be generated individually or in bulk for a certain customer group or specific individuals depending on your purpose. Coupons can be sent to others via emails or included in newsletters, catalogs, and advertisements such as banners on the website.

To use the coupon, the customers can insert the code at checkout, the discount value will, then, be applied immediately. Magento support a quick response code - QR code that customers can scan on their smartphones. After that, they are led to a page on your website to get more information about the promotion.

Learn more: How to apply multiple coupons to Checkout or Shopping Cart page with Magento 2 Multiple Coupons

Benefits of Using Coupon Codes in Magento 2

1. Enhance customer loyalty and satisfaction

Coupon codes in Magento 2 are highlighted as a tool for enhancing customer loyalty and satisfaction. By offering promo codes to various customer groups and incentivizing newsletter sign-ups, e-commerce platforms can improve the overall shopping experience.

2. Encourage repeat purchases

Coupon codes drive repeat purchases by instilling a ‘savings’ mindset in customers. Offering discounts or special promotions through coupons encourages individuals to become repeat customers. By providing exclusive offers, customers are incentivized to return for future purchases.

3. Show appreciation for customers

Providing coupon codes demonstrates appreciation for customers, showing that their business is valued and encouraging them to continue shopping with the store.

4. Allow for targeted marketing campaigns

Coupon codes allow for targeted marketing efforts, as they can be tailored to specific customer groups or used as incentives for actions like newsletter sign-ups.

2 Steps to Create Coupon Code in Magento 2

Step 1: Create an Specific Coupon

This method is implemented in the Cart Price Rule settings.

• Go to Marketing > Promotions > Cart Price Rules and press the Add New Rule button.

• Set the Name for the rule and add the Description.
• Activate the rule and select the Websites the coupon code.
• Specify the Customer Groups that coupon will work for.

• On the Rule Information tab, under General Information, transfer Coupon to Specific Coupon.

• Enter the Coupon Code manually.
• Limit how many times the coupon can be redeemed in the Uses per Coupon and User per Customer. Leave them empty to set no restriction.
  • Uses per Coupon sets the number of times the coupon code is used.
  • Uses per Customers sets the number of times the coupon code is used by the same customers.
• If there are many cart price rules at the same time, you should set the active time and priority to manage them better.
• Set a start date and end date for when your Magento coupon code can be used.

• Set the Conditions the shopping cart should meet for the Magento coupon code to be applied.

• Click Save to activate the coupon code.

Step 2: Publish a Mass of Coupons

This method is implemented in the Cart Price Rule settings.

• On the General Information page, mark the Use Auto Generation checkbox to publish a mass of coupon codes after saving the rule.

• Under Cart Price Rule, choose Manage Coupon Codes tab and do the following:

  

  • Set the Coupons Qty to the quantity of coupons you want to publish.
  • Insert the number for the Code Length, the length excludes the prefix, suffix, or separators.
  • Select the Coupon Format from the following types: Alphanumeric, Alphabetical, and Numeric.
  • Insert the Code Prefix - the beginning part of the code if needed.
  • Insert the Code Sufix - the end part of the code if needed.
  • Set the Dash Every X Character to make the codes easier to read. For example, the number 3 is inserted into that field, the codes will look like: xxx-xxx-xxx.
• Click on Generate button to release multiple coupon codes and they are shown on the table below.

Learn more:

• How to import coupon in Magento 2
• Magento 2 Coupon Code Extension
• Top Magento 2 Coupon Generator extension