How to Connect & Disconnect Mailchimp for Magento 2 in 2024

Connecting Magento with Mailchimp makes it easy to link your online store to the Mailchimp email marketing tool. This connection lets you smoothly send customer and order information from Magento to Mailchimp. As a result, you can create targeted email marketing campaigns.

Store owners can organize customer data by their purchase history, preferences, and behavior. This guide will show you how to set up Mailchimp for Magento 2 and ensure that customer data is transferred securely.

What is Mailchimp?

Mailchimp is a cloud-based platform that enhances email marketing and customer relationship management. It offers a comprehensive set of tools to help businesses manage their email campaigns, automate marketing tasks, and analyze customer data efficiently.

Businesses can create personalized and engaging email content with Mailchimp thanks to its robust features and user-friendly design. It facilitates performance tracking, audience segmentation for focused advertising, and integration with e-commerce systems like Magento. Businesses may enhance their email marketing campaigns and boost engagement and conversions by utilizing Mailchimp’s automation tools and analytics.

Advantages of Magento Mailchimp Integration

Boost Revenue

Connecting your Magento store to Mailchimp can help increase your earnings and improve conversion rates. Mailchimp’s wide range of features makes it easy to create and manage multi-channel marketing campaigns that deliver real results, helping you unlock your e-commerce potential.

Increase Website Traffic and Repeat Purchases

The tools provided by Mailchimp increase website traffic and foster enduring client relationships. You can promote client loyalty and repeat business by providing your audience with unique content that speaks to them.

Optimize Strategies with In-depth Analytics

Integrating Mailchimp with your Magento store centralizes your e-commerce and marketing data. This integration provides valuable insights into the return on investment (ROI) of your marketing efforts, enabling you to refine your marketing strategy for better outcomes.

Affordable Pricing Plans

Mailchimp offers various pricing plans, making it accessible even on a tight budget. From a free plan to paid options based on the number of contacts you have, Mailchimp ensures you only pay for what you use.

Easy-to-Use Interface

Mailchimp’s intuitive platform includes a drag-and-drop email builder, allowing you to create visually appealing marketing emails without needing coding skills. It also offers tools to design complex automation sequences, helping you target customers at different stages of their buying journey.

Advanced Email Marketing Features

Mailchimp excels in its marketing capabilities, including audience segmentation, customer surveys, and behavioral targeting. It also offers pre-built email templates and an automation builder, empowering businesses to create engaging and effective email campaigns.

Comprehensive Support Options

Mailchimp provides multiple support options for both free and paid subscribers. Free plan users get access to an extensive knowledge base and email support for the first 30 days. Paid subscribers benefit from additional support, including live chat assistance.

Smooth Integrations

Mailchimp supports over 200 third-party apps and tools, ensuring seamless integration with various software solutions. Whether you need to connect with Zapier, QuickBooks, or such social media platforms as Instagram and Facebook, Mailchimp makes integration easy.

24/7 Customer Support

Mailchimp offers round-the-clock support for paid account users, ensuring assistance is always available when needed. This continuous support enhances the user experience and ensures the smooth running of your email marketing campaigns.

Key Features of Mailchimp for Magento

1. Customer Communication

Mailchimp’s automation tools ensure ongoing communication with your customers by sending automated emails based on predefined criteria. The Customer Journey Builder allows you to further automate the customer experience, delivering relevant content based on customer behaviors and interactions.

2. Audience Growth

Retargeting advertising on Facebook and Instagram from Mailchimp let you re-establish a social media connection with your viewers. These advertisements act as subtly reminders of your items, increasing brand recognition and possibly increasing conversion rates. Ads that generate visitors to websites may be easily created and published with Mailchimp.

3. Personalized Recommendations and Cart Recovery

The product recommendation tool of Mailchimp creates customized product recommendations by examining clients’ past purchases. Additionally, it provides emails to clients who left their carts empty, reaching out to them automatically. By identifying the consumers who are most likely to make a purchase in the future, you can concentrate your marketing efforts on high-converting customers with the use of the purchase likelihood tool.

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4. Customer Relationship Management (CRM)

Mailchimp’s Marketing CRM tool helps you build and manage customer relationships by organizing your audience into tags and segments. This allows you to tailor your communication to specific customer groups, enhancing the potential for stronger conversions and repeat purchases.

5. Campaign Tracking

A single platform for tracking all of your marketing campaigns—including emails, automation, and social media ads—is offered by Mailchimp. You can quickly ascertain which campaigns are performing well and how best to spend your marketing money by using real-time information. Benchmarks in your email reports offer insightful commentary to help you improve the effectiveness of your tactics.

What to Consider Before Installing Mailchimp for Magento?

Technical Expertise

Integrating Mailchimp with Magento is a complex task that involves editing Magento’s root directory. It’s advisable to get help from a Magento expert or developer to ensure the integration goes smoothly.

Backup Your Data

Before installing the integration, make sure to back up your server files and database. It’s a good idea to first install it on a test server to avoid any potential issues.

Compatibility with Magento Versions

Mailchimp for Magento works with several versions of Magento, including:

• Community Edition (CE) 1.7.x, 1.8.x, 1.9.x, and 2.3.x
• Enterprise Edition (EE) 1.10.x to 1.14.x and 2.3.x Make sure your Magento version is compatible with Mailchimp.

Automation Compatibility

• Abandoned Cart automation works with Mailchimp for Magento version 1.06 or later.
• Version 1.1.5 or later is required for the automation of order notifications. Disable Sales Emails in Magento if you use Order Notifications automation to prevent sending customers repeated emails.

Mandrill Integration

You must have Mailchimp for Magento version 1.1.1 or later in order to utilize Mandrill with Magento. Verify that the version you have installed or updated is the proper one.

Adobe Commerce Compatibility

Mailchimp for Magento does not support custom, bundled, grouped products, or gift card product types.

Download Mailchimp for Magento

To get started, you need to download the Mailchimp for Magento extension from the Adobe Commerce Marketplace. Follow these steps to download the free ZIP file:

1. Go to the Mailchimp for Adobe Commerce page on the Adobe Commerce Marketplace.

1. Select your version of Adobe Commerce from the Edition drop-down menu.

2. Click Add to Cart.

3. Click the cart icon in the upper-right corner.

4. Click Go to Checkout.

1. Enter your Adobe Commerce account credentials and click Login.

2. Click Place Order (you will not be charged).

1. Click Install

3 Steps to Configure Mailchimp in Magento 2

Step 1: Add your API key

Prior to setting up and linking a Mailchimp store to Magento, you must generate a Mailchimp API key and integrate it into your Magento account.

In the “How to Install” instructions, access the link under “My Profile - Access Keys”

Click on the Create a New Access Key button then fill in the Keys name to set up new access keys. To save the actions, click OK then you can see your Public key and Private key in the table.

• In your Magento Admin Panel, go to Mailchimp > Configuration.

• Fill out the API key list (global) field in the Mailchimp General Configuration section with your Mailchimp API key.
• Click Save Config.

Step 2: Create a New Mailchimp Store

• Click Create New Mailchimp Store after navigating to Admin Panel > Mailchimp > Mailchimp Stores.

• Choose your API key and the Mailchimp audience you wish to sync from the drop-down menu located in the General section.
• In the Address field, provide your store’s information and contact data.
• Select Save Config.

Step 3: Connect Your Magento Store to Mailchimp

• Navigate to Configuration > Mailchimp > Admin.
• You may link your new Mailchimp store to an existing Magento store by choosing it from the Default Config drop-down option.

• Click OK after confirming the modifications to your Mailchimp store.
• elect the API key you added for your Mailchimp store from the drop-down menu under API Key (store view).
• Select Save Config.

Steps to Disconnect Mailchimp from Magento

You can disconnect the Mailchimp integration in Magento at any time by doing the following if you need to unplug it:

1. Access your Magento Admin Panel by navigating.

2. After clicking Mailchimp, choose Mailchimp Stores.

1. To disconnect a Mailchimp store, click Edit next to the store.

2. Press Delete.

3. Click OK in the confirmation pop-up window.

Mailchimp for Magento 2 Integration: Best Practices

• Strategize Email Campaigns: Plan your email marketing approach by defining your audience, message, and objectives.

• Customize Audience Segmentation: Make use of Mailchimp’s segmentation tools to create content that is relevant to the interests, past purchases, and behavior of your customers.

• Leverage E-commerce Tools: Activate Mailchimp’s e-commerce functionalities to monitor purchases and customer interactions, refining marketing strategies accordingly.

• Activate Abandoned Cart Recovery: Enable abandoned cart emails to recapture lost sales by enticing customers to complete their purchases.

• Maintain Content Freshness: Regularly update email content while adhering to consistent branding standards using Mailchimp’s user-friendly tools.

• Track Campaign Performance: Monitor Mailchimp’s campaign metrics regularly to evaluate effectiveness and make necessary adjustments.

• Conduct A/B Testing: To maximize email engagement, test out different components including subject lines and content.

• Ensure GDPR Compliance: Handle customer data responsibly and securely by utilizing Mailchimp’s GDPR-compliant features for consent management and data protection.

• Explore Integration Possibilities: Enhance marketing reach by exploring integrations with platforms like Shopify to extend your marketing capabilities.

• Utilize Customer Support Services: Take advantage of Mailchimp’s support options for guidance and assistance throughout the integration process.

  FAQs

How does Mailchimp assist in tracking purchases for my Magento store?

Mailchimp’s e-commerce tools efficiently track purchases, providing key insights into your campaign’s ROI. The platform consolidates data, making it simple to monitor and analyze order details, backed by reliable Magento hosting.

Is Mailchimp compatible with other e-commerce platforms like Shopify or Wix?

Yes, Mailchimp can integrate with various platforms, such as Shopify and Wix. This ensures your marketing automation, newsletters, and product recommendations can reach a larger audience across different e-commerce sites.

What advantages do Mailchimp’s abandoned cart emails offer for my Magento store?

Using Mailchimp’s abandoned cart automation helps recover potentially lost sales. These engaging emails encourage customers to complete their purchases, increasing the chances of converting abandoned carts into successful transactions.

How does Mailchimp help segment my audience for targeted marketing?

Mailchimp’s segmentation tools let you categorize customer data based on purchase history, preferences, and behavior. This ensures your messages are personalized and effectively reach specific customer groups.

Is Mailchimp GDPR compliant for handling customer data in my Magento store?

Yes, Mailchimp provides tools to manage subscriber consent and protect data, ensuring GDPR compliance. Customer information is handled securely and according to privacy standards.

What support options are available for Mailchimp’s Magento integration users?

Mailchimp offers various support options for free and paid users. Free plan users have access to an extensive knowledge base and email support for the first 30 days. Paid users receive additional benefits, including live chat and continued email support.

Can Mailchimp’s e-commerce features be tailored to match my Magento store’s branding?

Yes, Mailchimp allows you to customize merge fields to ensure Magento-specific information is correctly sent to Mailchimp. This includes aligning your email campaigns with your store’s logo and messaging style for consistent branding.

Conclusion

In conclusion, integrating Mailchimp with Magento 2 provides a seamless way to enhance your e-commerce store’s email marketing capabilities. This powerful connection allows you to efficiently transfer customer and order information, facilitating the creation of targeted marketing campaigns.

By leveraging Mailchimp’s advanced features, such as audience segmentation, personalized recommendations, and comprehensive analytics, you can optimize your marketing strategies, boost revenue, and improve customer engagement. Follow the steps outlined in this guide to set up and manage your Mailchimp integration, ensuring a smooth and effective email marketing experience for your Magento store.