Looking to tap into a new audience and expand your reach beyond Google Shopping? Bing Shopping, with its dedicated user base, offers a prime opportunity to boost your sales and gain a competitive edge.
This blog post unveils the 8 best Shopify Bing Shopping Apps in 2024. We’ll delve into their key features, pricing options, and user reviews to help you find the perfect fit for your store. So, buckle up and get ready to unlock the potential of Bing Shopping with these powerful tools!
Bing Shopping is a comparison platform that helps users search for and compare prices of products from various retailers. This platform is provided by Microsoft and operates similarly to Google Shopping. Businesses can leverage Bing Shopping to advertise their products through ads displayed on Bing search results and related pages. This creates an important advertising opportunity for businesses looking to reach potential customers on Microsoft’s search platform.
Shopify Bing Shopping is a new feature of Shopify that allows businesses to advertise their products on Bing Shopping using the Shopify platform. It enables businesses to optimize their advertising strategy on Bing Shopping by placing product ads directly from their Shopify admin interface and tracking the performance of these campaigns. This feature makes advertising easier for Shopify businesses, while also increasing the opportunity to reach new customers through Bing Shopping, a popular online advertising channel.
Bing Shopping is not a standalone platform that you can install an app directly on like Shopify. However, on the Shopify App Store, many third-party apps help you integrate your Shopify store with Bing Shopping, which is called Shopify Bing Shopping Apps. These apps act as a bridge between your store and Bing, allowing you to:
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Create and submit your product data feed to Bing Merchant Center: This feed is a file containing information about your products that Bing uses to display them in search results.
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Manage your product data feed: These apps can help you update and maintain accurate product information on Bing Shopping.
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Optimize the data feed for better performance: Some apps provide features like feed rule builders and performance reporting to help you improve the quality of your product data and achieve better results on Bing Shopping.
In this section, Mageplaza will introduce to you 8 effective and commonly used Shopify Bing Shopping Apps for Shopify stores. We will arrange the order of the apps from highest rated to lowest rated.
First, let’s take a look at the following table comparing the overview of each App:
| App Name |
Price |
Avg. Ratings |
Number of Reviews |
Highlight Features |
| Google Shopping Feed XML/CSV |
$7/month |
5/5* |
353 |
- Support multiple countries and multiple currencies
- Include all variants and apply tags |
| Simprosys Google Shopping Feed |
$4.99 - $174.99/month |
4,9/5* |
5,892 |
- Provide smooth integration for Google's delivery speed predictions
- Support top-tier domain |
| Feed APIs for Bing Shopping / MS Ads |
$4.99 - $174.99/month |
4.9/5* |
307 |
- Connect the store's inventory to manage stock levels directly within the feed
- Offer product information in CSV and XML formats |
| Easy Feed For Google Shopping |
From $4,99/month |
4,9/5* |
282 |
- Aid in facilitating multilingual, multicurrency, and localized advertisement feeds
- Oversee multiple feeds for Google Shopping, Facebook, Pinterest |
| Shopping Data Feed Service |
$24.90/month
|
4.5/5* |
8 |
- List products on Google Shopping, Bing Shopping, Pinterest Ads, Facebook Product Ads, and Shareasale
- Automatically create and update up to 500,000 products/day |
| Microsoft Shopping Feed |
- $9.99/month - $95.90/year |
4.3/5* |
16 |
- Allow to upload product catalogs with no size limits, regardless of their size
- Filter out products and variants by vendor, product type, price, and more |
| Microsoft Channel |
From $9.95/month |
4.0/5* |
595 |
- Connect smoothly to Google for features like fast delivery estimates and automatic discounts
- Give recommendations on what attributes to include for Facebook Ads |
| Bing Shopping by Shopping Cart Apps |
From $9.95/month |
4.1/5* |
82 |
- Instantly generate feeds upon installation
- Integrate variations to include product variations for attracting low-cost, |
Avg. Ratings: 5/5*
Are you seeking a simple solution to streamline and enhance your management of Bing Shopping Ads? With the top-notch Shopify apps for Bing Shopping, you can effortlessly generate a tailored Google Shopping Feed in XML or CSV format, granting access to billions of shoppers worldwide.
Google Shopping Feed XML/CSV generates a Google Shopping XML feed that accommodates multiple languages, currencies, local inventory ads feeds, and more, making them perfect for globally operating stores. Say goodbye to manual tasks and optimize your return on investment with the leading Shopify apps for Bing Shopping, the ultimate choice for achieving success in Bing Shopping endeavors.
Key Features:
- Offer assistance for multiple countries and currencies (requires payment, contact support)
- Include all variants and apply tags for custom attributes, such as gender and age group
- Assist with local inventory feeds for brick-and-mortar stores (requires payment, contact support)
- Provide support for CSV files in addition to XML (requires payment, contact support)
- Enable the XML feed to function on Bing, Meta/Facebook, and numerous marketplaces
Pricing Plan:
Default plan: $7/month
The price is $1 per 1000 products (variants are free) per month. The minimum amount is $7 per month.
Avg. Ratings: 4,9/5*
The top Shopify Bing Shopping App for businesses is Simprosys Google Shopping Feed. This application serves as an excellent solution for generating and overseeing Google Ads Performance Max (PMax) as well as Microsoft Ads Smart Shopping campaigns. Its primary aim is to facilitate the inclusion of your products in Google Shopping listings, expand your customer base via Bing, and capitalize on various Bing shopping platforms.
This tool enables tracking of conversions and dynamic remarketing tagging to gauge performance. Additionally, it facilitates the submission of product feeds for Google Shopping. It secures free listings on Google, Facebook Shop, Facebook Checkout, FB Dynamic Product Ads, Instagram Shop, Google Local Inventory Ads, and more. Moreover, it supports Google Analytics 4 (GA4) Tracking Setup, allowing for comprehensive analysis.
Key Features:
- Provide smooth integration for Google’s delivery speed predictions and automated discounting
- Support multiple languages, currencies, and top-tier domain support for the Shopify market
- Offer strong filtering and bulk-editing features available for tailored adjustments
- Produce automatic feed regulations and direct checkout URLs for Google Shopping
- Help you create targeted promotions for Facebook by automatically generating product feeds and recommending the most relevant attributes to include
Pricing Plans: Ranging from $4.99 to $174.99/month
You can check the prices of each different package in more detail in the following table:
Avg. Ratings: 4.9/5*
Feed APIs for Bing Shopping or Microsoft Advertising (MS Ads) offers advertisers a powerful tool for efficiently managing and optimizing their product listings. These APIs streamline the process of updating and maintaining product feeds, which is essential for running successful shopping campaigns.
With Feed APIs, advertisers can easily create, update, and customize their product feeds directly within the advertising platform. Automation features enable regular updates to ensure that product information, such as pricing and availability, remains accurate.
Additionally, Feed APIs provide error-handling mechanisms and insights into feed performance, allowing advertisers to address issues and optimize their campaigns for better results quickly. Integration with other systems and scalability features further enhance the efficiency and effectiveness of advertising efforts, making Feed APIs a valuable asset for advertisers.
Key Features:
- Automatically create and update product listings for Google Shopping in either XML or CSV format
- Sell to customers worldwide with support for various currencies and languages
- Include additional details about your products using custom tags like gender or age group (relevant for targeting)
- Connect your physical store’s inventory to manage stock levels directly within the feed (ideal for brick-and-mortar businesses)
- Offer product information in both user-friendly CSV and industry-standard XML formats
Pricing Plans:
Since it has the same developer as Simprosys Google Shopping Feed, Feed APIs for Bing Shopping have a similar pricing plan, specifically as shown in the following table.
- For the stores that have installed the App after 20th March 2020 (Midnight - PST):
- For the stores that have installed the App BEFORE 20th March 2020 (Midnight - PST):
Avg. Ratings: 4.9/5*
Easy Feed For Google Shopping is a software application crafted to simplify the creation and supervision of data feeds destined for Google Shopping. This tool empowers users to effortlessly produce feeds that accommodate various languages, currencies, and localized promotions, ensuring optimal outreach and efficacy.
It provides users with the capacity to manage multiple feeds not only for Google Shopping but also for prominent advertising platforms like Facebook, Pinterest, and Microsoft. Moreover, users enjoy the freedom to personalize their data feeds using Metafields, adapting them to meet the specific criteria for Merchant Center and Google Shopping listings.
Key Features:
- Aid in facilitating multilingual, multicurrency, and localized advertisement feeds for Google Shopping
- Easily oversee multiple feeds for Google Shopping, Facebook, Pinterest, and Microsoft
- Tailor your data feeds utilizing Metafields for Merchant Center and Google Shopping listings
- Synchronize your products with Google instantaneously, reaching audiences across various countries
- Coordinate product and data feeds seamlessly for Google Shopping, Bing Shopping, and Facebook.
Pricing Plan: This app offers a wide range of pricing options to cater to various user levels and different needs. Below are all the options available for advertisers:
Avg. Ratings: 4.5/5*
Shopping Data Feed Service serves as a vital bridge between Shopify e-commerce platforms and Bing Ads, enabling merchants to effortlessly manage and optimize their product feeds for advertising campaigns. With the Shopping Data Feed Service, merchants can easily create, update, and customize their product feeds directly from their Shopify dashboard, eliminating the need for manual data entry or complex file uploads.
It can handle Google Shopping, Bing Shopping, Pinterest Ads, Facebook Product Ads, and even Shareasale. To ensure your listings are always up-to-date, it automatically generates fresh feeds daily. Plus they excel at optimizing data feeds, handling large product catalogs (high SKU counts), and creating feeds with custom rules to meet your needs.
Key Features:
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Lets you list your products on major shopping platforms like Google Shopping, Bing Shopping, Pinterest Ads, Facebook Product Ads, and Shareasale
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Automatically create and update product listings for up to 500,000 products every day, keeping your listings fresh
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Provide a comprehensive dashboard for managing your product feeds across all platforms, allowing you to easily monitor and edit your listings
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Offer technical support to help you troubleshoot any issues you encounter while managing your product feeds, including diagnosing errors and warnings
Pricing Plans:
First “Standard Data Feed”: $24.90/month
- Submission of one e-commerce store to one shopping engine
- 500,000 SKUs Included
- Unlimited submissions, Pay-as-you-go
- Phone & email technical support included
- Extensive set of features
Each Additional “Standard Data Feed”: $8.40/month
- Add unlimited stores and shopping engines
Avg. Ratings: 4.3/5*
Microsoft Shopping Feed bridges the gap between your Shopify store and Bing Shopping, making it a breeze to showcase your products. This handy tool streamlines the entire process: forget complex setups, and integrates seamlessly with your store.
Plus, this app automatically creates and updates your product listings on Bing Shopping. You can leverage the power of both free and paid listings to reach a wider audience, including those actively searching on Bing and the vast Microsoft Search Network. Also, some versions of Microsoft Shopping Feed offer even more, like built-in campaign management tools and data analytics.
Additionally, features like promotion support can boost your product appeal with ratings and special offers. Overall, Microsoft Shopping Feed empowers Shopify businesses to expand their reach, attract new customers, and unlock the sales potential of Bing Shopping and the Microsoft Search Network.
Key Features:
- Provide personalized assistance from our team of Microsoft Ads experts who provide real customer service
- Allow you to upload your entire product catalog without any size limits
- Filter out products and variants by vendor, product type, price, and more
- Function seamlessly with every country and currency supported by Microsoft Shopping
- Help you easily expand your customer base by reaching new customers through both free and paid listings
Pricing Plans: $9.99/month or $95.90/year (14-day free trial)
This plan offers:
- Pro customer support
- No limit to product catalog size
- Exclude products and variants based on custom rules
- Fast automatic product syncing
7. Microsoft Channel
Avg. Ratings: 4.3/5*
Microsoft Channel, a popular Shopify app, simplifies selling on Bing. This app lets you easily sell your products on Bing and reach new customers through Microsoft’s network. It gets you started quickly with both free and paid options to show your products to people actively looking to buy. With free listings on Bing Shopping and Microsoft Start, plus access to the wider Microsoft Search Network, this app is a must-have for any Shopify entrepreneur looking to grow.
Key Features:
- Connect smoothly to Google for features like fast delivery estimates and automatic discounts on your products
- Work with multiple languages, currencies, and top-level domains, making it suitable for selling on international Shopify markets
- Offer powerful filtering and bulk editing tools to easily customize your product information.
- Sets up automatic rules for your product feed and generates direct checkout links for Google Shopping
- Let you create a separate feed for promotions and give recommendations on what attributes to include for Facebook Ads
Pricing Plan: Free to install
You set your daily campaign budget, and advertising costs are invoiced directly via your Microsoft Advertising account.
Avg. Ratings: 4.1/5*
Bing Shopping by Shopping Cart Apps acts as a bridge between your Shopify store and the vast Microsoft Shopping Network. This app simplifies the process of showcasing your products on Bing and reaching a new audience of potential customers actively searching for products like yours.
Utilizing the [name of app], you can swiftly initiate operations as it automatically synchronizes your Shopify store with a pre-configured feed URL. Whether you possess prior experience with Microsoft Ads or are venturing into it for the first time, rest assured that you’ll receive comprehensive assistance to optimize your Bing Shopping endeavors.
Key Features:
- Instantly generate feeds upon installation, eliminating the need for mapping product attributes
- Automatically update products, removing the burden of manual resubmission and feed management
- Integrate variations to include product variations for attracting low-cost, highly relevant traffic
- Help you gain valuable insights into the performance of your Bing Shopping campaigns
- Provide dedicated support from the Shopping Cart Apps team to assist you with setup, troubleshooting, and optimization
Pricing Plans:
1,000 Products + Variations
- Medium Plan: $19.95/month
10,000 Products + Variations
100,000 Products + Variations
Conclusion
Bing Shopping offers a vast audience of potential customers actively searching for products. With the right Shopify Bing Shopping App, you can effortlessly tap into this market and unlock new sales opportunities.
We’ve explored key features to consider when choosing an app, from automated feed management and data optimization to campaign management and insightful reporting. Remember to factor in your business’s specific needs, such as product volume, global reach, and budget.
By taking advantage of free trials and reading user reviews, you can confidently select the app that best complements your Shopify store and propels your Bing Shopping success. So, don’t miss out on this valuable sales channel – leverage the power of Bing Shopping with the perfect Shopify app and watch your business thrive!
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