Shopify Product Bundles: Benefits, Types and How to Create

Shopify product bundles are valuable for businesses and customers. They let businesses sell related items or suggest pricier products with extras. This encourages customers to explore more and try new products. In this article, we will cover how to create Shopify bundles and why they are beneficial for your store.

What are Shopify product bundles?

Shopify product bundles

Shopify product bundles are when merchants offer related products together at a discount. This makes customers more likely to buy more items at once, boosting sales and improving the shopping experience. Merchants select products that go well together and offer them as bundles on their Shopify store. They promote these bundles using banners, featured collections, or product pages. They might also advertise them through email or social media.

Some Shopify stores let customers customize bundles to fit their preferences. Shopify product bundles help merchants sell more, make customers happier, and promote related products.

Benefits of Shopify bundles

Shopify bundles benefits

Not only does it help classify products, Shopify product bundles also bring many other benefits to stores and customers who come to buy products. 

• Increased sales: Bundling products together can make customers buy more at once, increasing sales and average order values.
• Enhanced customer experience: Bundles make shopping easier for customers by offering complementary products together, which increases satisfaction.
• Cost savings for customers: Discounted bundle prices encourage customers to buy the bundle instead of individual items, helping them to save money.
• Effective marketing strategy: Product bundles help retailers show more of their inventory to customers by suggesting related products, boosting cross-selling as part of a marketing strategy.
• Inventory management: Bundles help retailers sell specific products or combinations that are overstocked or have low sales individually, aiding inventory management.
• Competitive advantage: Product bundles set your store apart, offering something special that customers value and drawing in new business.
• Upselling opportunities: Bundles tempt customers to purchase pricier options with premium products or extra features, creating opportunities for upselling.
• Customization and personalization: Some Shopify sellers offer customized bundles for customers to tailor the contents to their interests, potentially increasing satisfaction with personalized shopping.

Types of product bundles on Shopify

Shopify merchants can make different product bundles to fit their business and customer needs. Some common types of product bundles include:

• Complementary product bundles: These bundles include items that go together or complement each other. For example, a camera bundle could include a camera case, lenses, and the camera itself.
• Accessory bundles: They consist of a main item along with any needed extras. For instance, a smartphone bundle might have a case, screen protector, and charging cable.
• Seasonal or theme-based bundles: These packages are themed for different events, like vacations, back-to-school, or summer essentials. They often include a selection of products that match the theme.
• Mix-and-match bundles: Buyers can create their own bundle by choosing different products. For example, a skincare bundle could have serums, moisturizers, and cleansers.
• Tiered bundles: Tiered bundles provide different levels of bundles with various product combinations and prices. Customers can pick the one that suits them best.
• Upsell bundles: These bundles encourage customers to upgrade to a pricier option with premium products or extra features, often giving better value than buying items separately.
• Subscription bundles: Subscription bundles let customers sign up for regular deliveries of bundled products at a discount. They are used for consumable items like food, cosmetics, or household supplies.
• Surprise or mystery bundles: These bundles include products chosen by the merchant, often at a discount. Customers buy them without knowing exactly what is inside, adding excitement to the shopping.

Seasonal product bundles

How to create Shopify bundles

There are two main ways to create Shopify bundles that you can refer to:

By Shopify admin

Creating bundles on Shopify, where customers get a discount for buying multiple products together, is a great way to boost sales. Here is how to do it:

Step 1: Log into your Shopify admin

First, log in to your Shopify dashboard. Then, click “Products” in the sidebar menu to see your product listings.

Step 2: Configure the bundle product

If you are creating a new bundle product, click on “Add product.” If you are bundling existing products, choose the ones you want. If you are making a new product, add details like the title, description, images, and price.

Step 3: Set the pricing strategy for your bundle

You can offer a fixed discount or set a percentage discount when purchasing the bundle. To incentivize customers to buy the bundle, you will typically want to offer a discount compared to buying the items individually.

Step 4: Bundle products together

Scroll down to the “Variants” section of the product page. Here, you will define the different options for your bundle. For each variant, you can select the products included in the bundle. Depending on your product setup, you may need to create new variants specifically for the bundle.

If bundling existing products affects your inventory management, adjust the inventory settings accordingly to reflect the changes. Once configuring all the necessary details, click “Save” or “Save and Close” to save your bundle product.

Step 5: Preview and test

Before making your bundle product live, previewing is a good idea to ensure everything looks and works as expected. You can also place a test order to see how the discount is applied during checkout. Once you are happy with the bundle setup, publish it on your Shopify store for customers to buy.

Remember to advertise your bundle products via your marketing channels to draw in clients and increase revenue. To further encourage sales, consider creating time-limited discounts or grouping related products together.

By Shopify product bundle app

Product bundle app on Shopify App Store

To create bundles on Shopify using a product bundle app, you will typically follow these steps:

Step 1: Select and install a product bundle app

Browse the Shopify App Store for product bundle apps. Some popular options include “Bold Bundles”, “Bundle Builder,” and “Ultimate Special Offers.” Please choose the one that best suits your needs, and follow the instructions to install it on your Shopify store.

Install “Rebolt” for Shopify bundles

Step 2: Configure the app settings

Once installed, access its settings within your Shopify dashboard. Configure the app according to your preferences, including pricing rules, bundle display options, and any other settings the app provides.

Step 3: Create a new bundle

Find the option to create a new bundle within the app interface. This typically involves selecting the products you want to include in the bundle, setting the bundle pricing, and configuring any discount or special offer associated with the bundle.

Choosing bundle type

Step 4: Customize the bundle details

Depending on the app you are using, you may have various customization options available. This could include setting a minimum and maximum quantity of products required for the bundle, specifying which variants are included, and customizing the bundle display on your storefront.

Step 5: Preview and test

Test the bundle by adding it to the cart and going through the checkout process to ensure that discounts are applied correctly. Once satisfied with how it is set up and tested, make it live on your Shopify store by saving or publishing it within the app interface.

When the bundle is live, promote it to your customers through various marketing channels such as email campaigns, social media posts, or featured spots on your website. Highlight the benefits of purchasing the bundle and any special discounts or offers. You can also monitor sales metrics and customer feedback to see how your bundle performs over time. Based on this data, adjust your bundle offerings as needed to optimize sales and customer satisfaction.

Using a Shopify product bundle app can streamline the process of creating and managing bundles in your store, offering customers attractive deals and increasing your sales potential.

Best Shopify product bundles apps

Bundles – Product Bundles

Bundles on Shopify App Store

Product Bundles is an app that helps you sell more by offering bundle discounts. With Bundler, you can discount customers when they buy certain products together as a bundle. Creating product bundles like this can make customers spend more each time they shop, leading to higher sales and promoting your best-selling items simultaneously.

Here are some key features of Product Bundles:

• Bundle creation: The ability to easily create bundled product listings by selecting individual products from the inventory and setting bundle pricing and discounts.
• Customization options: Options for customizing bundle offerings, such as allowing customers to choose specific items to include in their bundle or offering tiered pricing based on the number or type of items included.
• Promotional tools: Built-in promotional tools such as limited-time offers, discount codes, or special promotions to incentivize customers to purchase bundles.

Bundles – Product Bundles pricing plan

• 7-day free trial
• Premium: $6.99/month
• Executive: $9.99/month

Rebolt – Bundle products

Rebolt on Shopify App Store

Rebolt is your go-to tool for making bundles that sell! It helps you sell more stuff and make customers spend more. With Rebolt, you can suggest products to customers and tempt them to buy more with bundled deals. 

Here are some key features of Rebolt – Bundles products:

• Combine products with all of their variations, then automatically sync inventory.
• Utilize bulk discounts when selling your goods to boost overall sales.
• Let customers construct a build box by combining and matching their preferred products.
• Make a combination package with several items and allow clients to increase their sales.

Rebolt – Bundles pricing plan:

• Starter: $9/month
• Growth: $14/month
• Premium: $19/month

Simple Bundles & Kits

“Simple Bundles & Kits” is likely a feature or app on e-commerce platforms like Shopify. Like its name, it likely offers merchants an easy-to-use solution for bundling products together. 

Here are some key features of Simple Bundles & Kits:

• Provide merchants with a straightforward and user-friendly solution for creating and selling product bundles and kits
• Help increase sales and enhance the customer shopping experience

Simple Bundles & Kits pricing plan:

• Starter: $24/month
• Advanced: $49/month
• Plus: $149/month

Bundle Builder

“Bundle Builder” is an app or feature on e-commerce platforms like Shopify. It enables merchants to create customizable product bundles, allowing customers to choose multiple items or variations of products within a single bundle.

Here are some key features of Bundle Builder:

• Create multiple products or variations of bundles. 
• Allow customers to choose which items or variations to include in their bundle. 
• Include dynamic pricing capabilities, allowing merchants to set pricing rules for bundles based on the selected items or quantities. 

Bundle Builder pricing plan:

• Growth: $25/month
• Pro: $299/month
• Shopify plus: $299/month

Tips to create Shopify bundles to increase sales

Developing successful Shopify bundles can greatly increase sales and improve the client purchasing experience. The following tips can help you make attractive bundles on Shopify:

• Understand your audience: Before creating bundles, it’s essential to understand your target audience’s preferences, purchasing behavior, and pain points. Consider conducting market research or analyzing customer data to find best-selling items, typical buying trends, and prospective cross-selling chances.
• Choose complementary products: Consider items that work well together and add value when combined. Think about products that address a shared issue or improve each other’s usefulness.
• Offer discounts: Provide a discounted price for purchasing the bundle compared to buying each item individually. The discount should be attractive enough to incentivize customers to buy the bundle rather than individual products.
• Highlight value proposition: Show the bundle’s value proposition, emphasizing the benefits of purchasing the bundle over buying each item separately. Highlight any cost savings, convenience, or additional features the bundle offers.
• Create bundle themes: Curate bundles around specific themes, occasions, or customer needs to make them more appealing and relevant. For example, create holiday gift bundles, beginner’s kits, or seasonal essentials bundles.
• Implement tiered pricing: Offer tiered bundles with different price points and combinations of products to cater to customers with varying budgets and preferences. This allows customers to choose the bundle that best fits their needs.
• Promote bundles strategically: Feature bundles prominently on your Shopify store, homepage, product pages, and checkout process to increase visibility and encourage conversions. Use eye-catching visuals, banners, and call-to-action buttons to draw attention to bundles.
• Provide customization options: Offer customization options for bundles, allowing customers to choose product variations, quantities, or add-ons according to their preferences. This personalization enhances the shopping experience and increases customer satisfaction.

Implementing these tips can help you create compelling Shopify bundles that drive sales, increase customer satisfaction, and differentiate your store from competitors.

Conclusion

Businesses can attract new customers by strategically leveraging Shopify product bundles, increasing customer engagement, and ultimately growing their bottom line. It also provides customers a convenient shopping experience by offering pre-packaged sets of products that meet their needs or preferences. This article will help you find the best ways to create bundles for your Shopify store.