Comprehensive Shopify Plus Reviews in 2024

Delving into Shopify Plus reviews unveils a specialized e-commerce platform meticulously crafted by Shopify for enterprise-grade businesses. Offering an array of advanced features, scalability, and adaptability, it caters to diverse business needs. 

Join us as we explore its standout attributes, pricing dynamics, and real-world success stories in this comprehensive review!

Shopify Plus Reviews: Overview

What is Shopify Plus?

Shopify Plus represents a star e-commerce solution tailored explicitly for large enterprises, expansive businesses, and multinational corporations. Loaded with an array of advanced functionalities, customizable options, and remarkable scalability, Shopify Plus stands as an ideal choice for enterprises experiencing robust growth and managing online operations across various e-commerce platforms.

A comprehensive overview of Shopify Plus reveals a variety of integrated tools and applications that elevate its professionalism above standard Shopify versions. These include a variety of captivating and versatile themes, sophisticated shopping cart management features, an advanced online payment system, and robust business management software, among others.

Prior to delving into an intricate examination of Shopify Plus’s features, enterprises are advised to engage with us to conduct an overarching evaluation of the platform. This entails a comparative analysis with other Shopify packages, an assessment of cost tiers and service offerings, an exploration of the platform’s advantages and constraints, and an understanding of the business types for which Shopify Plus is most apt.

Cost Comparison: Shopify Plus vs. Other Shopify Packages

When scrutinizing Shopify Plus, it becomes evident that it represents a heightened iteration carefully crafted by Shopify to cater specifically to the intricate needs of large-scale enterprises, major corporations, and multinational partnerships. While other conventional Shopify service tiers furnish businesses with a variety of invaluable e-commerce features, they are primarily tailored for small to medium-sized enterprises.

Here, we present a concise breakdown outlining the differences between the premium Shopify Plus service package and its counterparts: 

Features	Shopify Basic	Shopify	Shopify Advanced	Shopify Plus
Cost calculated by month	$25	$65	$399	Varies based on specific business requirements, with a minimum of $2,000
Cost per year (calculated by month)	$19	$49	$299	Varies based on specific business requirements, with a minimum of $2,000
Fees for online transactions (for credit cards)	2.9% + 30¢	2.6% + 30¢	2.4% + 30¢	2.15% + 30¢
Number of Shopify locations	1,000	1,000	1,000	1,000
Number of user accounts	2	5	15	Unlimited
Monthly revenue target	Revenue under $14,000	Revenue under $167,000	Revenue under $640,400	Revenue over $640,400

Read more:

• Advanced Shopify vs Shopify Plus
• Shopify vs Shopify Plus: Key Differences

Assessing the cost aspect of Shopify Plus, it becomes apparent that this package diverges from its counterparts. Unlike other Shopify packages, Shopify Plus avoids a fixed pricing model, instead opting for a bespoke approach tailored to the specific and nuanced needs of individual businesses. 

Presently, the minimum monthly expenditure for Shopify Plus stands at $2,000, marking a premium of approximately $600 to $700 over the Shopify Advanced service package. Furthermore, users of the Shopify Plus version are subject to a transaction fee of 2.15% + 30¢ for credit card payments, representing the lowest transaction fee across all Shopify service plans.

Benefits of Shopify Plus for enterprise-level businesses

The Shopify Plus e-commerce platform brings many benefits, especially for enterprise-level businesses as follows:

• Unlimited Scalability: Shopify Plus provides unlimited scalability for businesses to help us efficiently handle traffic and huge buyer payments.
• Flexible customization: Shopify Plus has many options with the ability to customize much more flexibly and on a larger scale than other Shopify service packages. Thanks to that, businesses can create a variety of new and unique experiences for customers about their brand.
• Automated tools: Shopify Plus provides businesses with a variety of modern, advanced automated tools and utilities, applying high-tech techniques to streamline business processes and Helps businesses improve the efficiency of their online sales revenue and profits.
• Multi-channel selling capabilities: Businesses using the Shopify Plus version can comfortably sell on multiple platforms, such as e-commerce websites, social media channels, marketplace platforms, and physical stores. Traditional physical goods,…
• Professional, dedicated consulting team: Shopify Plus owns an extremely professional, dedicated consulting team, including experienced experts in the field of eCommerce to help businesses understand how to Manage your Shopify Plus online store deeply and effectively.

Read more: Shopify Plus Benefits – Unlocking Growth In 2024

Some potential limitations of Shopify Plus

Besides the extremely great advantages mentioned above, the Shopify Plus e-commerce platform also has a few disadvantages that businesses need to pay careful attention to during the installation and deployment process:

• Very high cost: Shopify Plus’s cost is considered much higher than other regular Shopify service packages, in which the minimum monthly payment is $2,000 . This cost can be an extremely large budget for businesses that own small-scale eCommerce businesses or startups in the industry. Not only that, although the Shopify Plus platform can integrate with a variety of third-party applications, the cost of deploying these utilities is quite high and can reduce the total amount of money the business must pay. When used, it will increase a lot.
• Very high requirements when implementing: Shopify Plus has a much steeper learning curve than other versions. The reason is that this platform offers businesses more advanced features as well as more options and customizations. Therefore, Shopify Plus website administration staff need to be thoroughly and professionally trained to ensure that the online store operation process does not encounter any problems.
• Limitations when controlling designs: Shopify Plus offers more options and the ability to customize the look and feel for businesses than other regular Shopify versions, however, this e-commerce platform is still limited. Very limited in terms of design control compared to other competitors in the market such as Magenta, WordPress and BigCommerce .

Suitable Users for Shopify Plus

The Shopify Plus e-commerce platform was designed by developers to meet the needs of businesses with high growth rates as well as large business scale. Besides, this solution is also aimed at businesses that are facing many difficulties in their journey to improve business efficiency. 

Enterprises with high sales revenue and profits

Shopify Plus is an extremely suitable choice for businesses with revenues of more than $640,400/month or sales profits of up to $1,000,000/year . This service package will provide tools, utilities and advanced resources to help businesses scale their eCommerce websites. The cost percentage per transaction is also much lower when implementing Shopify Plus than when using other regular versions of Shopify. 

Businesses need high support for eCommerce activities 

In the process of operating an eCommerce website, businesses will encounter many difficulties and challenges. Therefore, support from industry experts will help them clearly orient their journey and implement projects much more easily. 

Shopify Plus e-commerce platform owns a team of extremely professional and dedicated eCommerce and technology – technical experts. This ensures to always accompany and support businesses from the initial construction stage to website development. 

The enterprise targets its business at the international market

This e-commerce platform provides businesses with many tools and utilities to help reach new customers around the world. From there, they can achieve extremely important growth opportunities in the journey of developing cross-border e-commerce activities. 

Shopify Plus has the ability to build up to 9 scalable online stores and easily customize these stores to personalize different languages ​​and currencies for each geographic location without having to spend money.

Businesses need to simplify eCommerce business processes

As their eCommerce activities grow, businesses will need to strongly optimize the order management process, closely monitor shipping activities, etc. These tasks all consume a lot of time and effort, causing significant limitations in the ability of businesses to build and create many new business and marketing strategies.

At this time, the Shopify Plus e-commerce platform will provide businesses with a set of automated tools, helping to simplify these processes much more. For example, launchpad and Shopify flow features will help businesses automate tasks related to managing orders and setting up promotions to build a good experience for buyers. 

The enterprise is doing business in the form of B2B

Reviewing Shopify Plus, we see that if the business is doing business in the form of B2B on a very large scale, upgrading their service package to Shopify Plus will be an extremely suitable decision. This helps them reach B2B customers much more quickly and effectively. 

Businesses can take advantage of their existing data about products – services, inventory, detailed customer information, etc. to set up a Shopify Plus online store specifically for B2B customers. Additionally, they can also integrate with third-party systems if needed.

Businesses looking for easily customizable payment solutions

It can be said that integrating payment solutions that are easy to deploy and flexible to customize is an extremely important factor in the process of creating branded and seamless experiences for businesses. With Shopify Plus’s access to checkout.liquid files, businesses can easily customize the look and feel, shipping methods, and payment options right from their checkout page. Thanks to that, businesses will ensure the site’s compatibility with its brand goals as well as system functions.

Enterprises have an increasing scale of personnel

Finally, when reviewing Shopify Plus, we can see that as the business has grown, the staff will also expand accordingly and if they are using other regular Shopify versions instead. Because of the Shopify Plus service package, it is easy to encounter problems with limits on the number of employee accounts needed to administer the website. 

Shopify only allows businesses to create up to 15 employee accounts, while Shopify Plus will give us an unlimited number of employee accounts. Therefore, the Shopify Plus e-commerce platform is a much better choice for businesses with an increasing staff size. 

To better understand the potential of Shopify Plus in driving revenue growth, you can look at our article: Top 9 Shopify Plus Case Studies of Successful Businesses

Shopify Plus Reviews: Key features

In the next part, let’s review Shopify Plus with us about the main features in the system!

Organizational Settings 

Shopify’s organization settings are a special feature that only appears in the Shopify Plus service plan. This feature allows merchants to use a service that can operate at the organizational level instead of just at the individual store level. Using Shopify’s organizational settings feature, businesses can perform separate operations across their various Shopify Plus online stores, including: managing users, building analytics that bring overview, monitor and control the situation of your Shopify online sales website. 

Specialized apps and channels

When reviewing Shopify Plus, businesses cannot ignore the specialized applications and channels of this e-commerce platform. As we know, Shopify Plus possesses an extremely powerful level of performance, fully meeting the needs of enterprise-level businesses with extremely large and complex business workloads. This is also the reason why this system is integrated with many specialized applications and channels just for businesses. The following are specialized applications and channels integrated on the Shopify Plus system:

• Wholesale Channel: This feature supports businesses in creating dedicated wholesale online stores on Shopify Plus. Businesses can customize prices, promotions, and discounts for different wholesale customers, as well as control product visibility. 
• Launchpad Controller: Acting as an automation tool, Launchpad facilitates the seamless launch of products, collections, and promotional campaigns on Shopify online stores. It enables businesses to schedule launches, set up automatic incentive programs, and track campaign performance, optimizing sales and marketing efforts.
• Script Editor: This powerful editing tool allows businesses to customize various operations within their Shopify Plus online store using JavaScript. 
• Bulk Account Invite: This tool streamlines the process of inviting multiple customers to create new accounts on Shopify Plus. It enables businesses to import customer email lists and send mass invitations for account creation, particularly beneficial for wholesale businesses and those requiring customer accounts for specific features or content access.

Payments are customizable

Next, customizable payments are an extremely useful and prominent feature when businesses review Shopify Plus. The Shopify Plus e-commerce platform helps us easily customize payments and gives us more control over the process of building our online business brand. The ability to expand and customize payments on Shopify Plus also helps businesses edit and manage payment features and interfaces in a separate location from the system’s theme editor. 

In addition, businesses are also allowed to add payment applications as well as customize the brand illustrations of each payment method by customizing the background color, icon, font color, or representative image of the brand. Not only that, we can also install payment applications from the Shopify App Store (Shopify’s app store), then add these extensions to our payment page through the payment editor. 

API connectivity and integration resources

When assessing Shopify Plus, its standout feature lies in its integration resources and API connectivity, enabling businesses to streamline workflows and seamlessly connect with external third-party applications. Among these, exclusive add-ons and integrations, such as the Avalara AvaTax tax service, are available only to Shopify Plus premium users.

Integration resources and API connections on Shopify Plus are categorized into two main groups: REST API and GraphQL.

REST API: One notable REST API resource is Multipass, allowing businesses to effortlessly log accounts into their Shopify online sales website. Users can use the same email and password used during initial registration to access their Shopify Plus online store. 

Another resource, GiftCard, facilitates setting up, retrieving, and updating gift cards and promotions. It serves as an alternative payment method, streamlining the checkout process for customers. The User resource enables businesses to retrieve detailed employee information and manage access rights across various parts of the Shopify admin system.

GraphQL: In addition to REST API, Shopify Plus supports GraphQL, a new API connection technology that allows businesses to query and perform various operations with data through a single endpoint. 

GraphQL API resources such as publishablePublish and publishableUnpublish enable businesses to publish or unpublish resources to specific sales channels, ensuring visibility only when active. These resources require appropriate access scopes and permissions to deploy effectively.

Read more: Shopify Plus API: Overview & How It Enhances Your Ecommerce Business

A team of experts to support businesses in implementation

When examining Shopify Plus, the presence of a dedicated team of experts stands out as a key highlight. This senior consulting group plays a pivotal role in guiding businesses through the implementation process, aiding in tool familiarization, strategy development, and integration support. 

Comprising Shopify Plus consultants, this team accurately assesses needs and explores development opportunities. Additionally, highly skilled engineers provide support in seamlessly integrating enterprise systems with customer-facing applications, internal management software, and third-party platforms.

Throughout the implementation journey, the business support team remains by the side of businesses, offering comprehensive assistance from the initial stages until the Shopify Plus online store project achieves stable operation. They provide strategies and tools for data migration, tailored solutions, guidance on integrating ERP, CRM, PIM, and 3PL systems, as well as recommendations for testing methods. 

In essence, this team ensures a smooth transition and successful operation of the Shopify Plus system.

Merchant Success Program

A great feature that businesses cannot ignore when reviewing Shopify Plus is the Merchant Success Program – only available on this premium version of Shopify Plus. The Merchant Success Program is designed to support, train, and provide businesses with the resources they need to achieve their goals for growing and maintaining their Shopify Plus online store business. 

Through the Merchant Success Program, businesses will be granted permission by Shopify developers to interact with world-class groups of experts in the eCommerce field and receive specialized. They also can be oriented in-depth issues such as: user attraction strategies, secrets to successfully converting and retaining customers, brand plans, in-depth technical solutions associated with operations business,… 

In addition, businesses can join the online seller community of the Shopify Plus platform and many other social media channels to discuss more details about practical experiences. 

Unlimited number of accounts

One of the standout features of Shopify Plus is its unlimited number of accounts, a feature highly valued by businesses. This capability allows for the addition of as many accounts as needed for employees to handle various management, inspection, and operational tasks within the system. 

This exclusive advantage ensures seamless support for expanding the scale of online businesses without encountering limitations in human resources. With Shopify Plus, businesses can effortlessly add and clearly assign permissions to employees while monitoring access history and administrative operations. 

This eliminates concerns about the costs associated with creating new admin accounts during business expansion, allowing focus on building a comprehensive human resources team and scaling operations. Additionally, Shopify Plus offers a range of other features and tools to effectively manage staff, including reporting and performance analysis tools, integration with third-party HR management software, and support for accurate salary calculation processes.

Enterprise rights

Upgraded business permissions are also a great factor when we review Shopify Plus before officially deploying it. Using this premium version of Shopify Plus, businesses will have more control over the operations and actions our staff perform on Shopify’s system administration page. Businesses can also easily access the additional permissions settings page and customize access rights and control the backend of the online store for each employee responsible for the corresponding task. 

These additional permissions play an important role for Shopify online stores that have a large business scale with many employees and collaborators, sensitive data, or online sales websites that display a lot of information about product and service SKUs, implementing complex pricing structures, etc. In addition, businesses can grant permissions to each specific application, limiting access rights to their application utilities. Thanks to that, it will prevent the risk of unauthorized access to sensitive data and potential violations of the security of our Shopify sales website.

The store was expanded

The scalability of Shopify Plus is paramount, especially for expanding your online store. With Shopify Plus, businesses can create up to 9 small online stores within a single e-commerce website, facilitating streamlined management of cross-border e-commerce activities and catering to diverse markets. 

This enables options such as localized delivery, multi-currency support, and personalized content based on geographical locations. This ultimately enhances SEO efficiency, boosting conversion rates, and optimizing marketing campaigns. Moreover, customization of themes, content, and addition of staff accounts for new stores is seamless. 

Themes in the library

Themes in the library are a standout feature of Shopify Plus. They play a crucial role in defining a business’s brand style and determining the scale of the organizational interface. Additionally, they enhance the online store’s ability to showcase various features, delivering exceptional customer experiences. 

In the Shopify Plus theme library, businesses can add up to 100 themes to their system admin account, test new themes, seasonal wallpaper versions, or test the following results when editing on a cloned copy of a published theme. 

Shopify Plus’s theme library offers numerous additional features, including dividing elements on each page, supporting advanced widgets and applications, and dynamic components. These themes are optimized for performance and accessibility across all devices, enhancing the shopping experience for customers.

Shopify POS Pro

When reviewing Shopify Plus, we can see that Shopify POS Pro is an essential part of this premium service package. It supports businesses in selling products and services across various platforms, including traditional physical stores, market areas, and pop-up stores. Shopify POS Pro synchronizes with the Shopify Plus system, enabling accurate tracking of orders, inventory, and sales across all retail locations and online stores. 

With Shopify Plus, businesses can use Shopify POS Pro for up to 20 locations at no extra cost. Shopify POS Pro also offers advanced features such as customizable receipts, automatic discounts, and management permissions for retail employees. Additionally, it allows an unlimited number of employees to use Shopify POS Pro features and offers advanced inventory management capabilities.

Shopify Plus Academy

Shopify Plus Academy or Shopify Plus academy is also a key feature that cannot be overlooked when reviewing Shopify Plus. Shopify Plus Academy provides businesses with a wide variety of online courses and seminars with different optional topics on business administration and eCommerce management. Shopify Plus Academy has a total of 22 courses and 13 online workshops. The main content of these courses is organized and implemented based on 5 topics: introducing general issues, marketing and sales fields, learning about operating and designing Shopify online stores and internationalizing business activities for businesses.

The courses in the Shopify Plus academy cover detailed and extremely important topics for sellers, such as: optimizing customer conversions, improving website speed aspects, search engine optimization, learning about online stores 2.0, building great user experiences, social commerce or social commerce, referral marketing programs, research and analyzing data, multi-channel retail activities, etc. Shopify Plus Academy is a valuable resource developed by Shopify exclusively for businesses using the premium version of Shopify Plus.

Shopify Plus Partner Program

When reviewing Shopify Plus, Shopify Plus Partner Program, also known as the Shopify Plus partner program, we can see that this is a great feature designed to help businesses use this premium version and achieve high growth thanks to bringing in a network of specialized partners. These service partners all possess high-end technical expertise, strongly contributing to the process of supporting businesses in implementing many different tasks in Shopify Plus online stores, such as: building business strategy, optimization of customer conversion rate,… 

Not only that, experts in the field of eCommerce are always ready to help and support businesses in researching and implementing appropriate solutions for each specific industry or item we are doing online business. In short, the Shopify Plus partner program provides businesses with a comprehensive ecosystem of partners that meets our unique needs in the process of developing commercial business activities.

Read more: Top 20 Shopify Plus Agency Partners: Find Your Best Fit In The Market

How does Shopify Plus compare to other eCommerce platforms?

Feature/Aspect	Shopify Plus	BigCommerce	WooCommerce	Magento
Scalability	High, supports large enterprises	High, suitable for growing businesses	Moderate, dependent on hosting and setup	High, but may require extensive customization
Customization	Deep customization with API access	Good, but less extensive API customization	High, but requires technical knowledge	High, with extensive customization possibilities
Security	Built-in, robust security features	Good, but less comprehensive	Varies, dependent on hosting	High, but requires proper setup and management
Support	Dedicated account management and support	Strong support, but less personalized	Community support, paid plans available	Community and enterprise support available
Deployment Speed	Rapid, with built-in features	Moderate	Slower, depends on setup	Slower, depends on customization and setup
Ideal For	Large enterprises, high-growth businesses	Growing businesses	Small to medium-sized businesses	Large businesses with technical resources

In summary, Shopify Plus stands out with its comprehensive features tailored for enterprise-level eCommerce, offering unmatched scalability, security, and dedicated support. It is ideal for businesses needing robust, scalable solutions without managing server infrastructure, unlike WooCommerce and Magento, which require more hands-on management and technical knowledge. Compared to BigCommerce, Shopify Plus offers deeper customization and better support for international operations.

Shopify Plus Reviews: FAQs

Can Shopify Plus integrate with other platforms and systems?

Yes, Shopify Plus supports extensive integrations with various third-party platforms and systems through its robust API capabilities. This allows businesses to customize and extend their eCommerce operations seamlessly.

How does Shopify Plus handle security and compliance?

Shopify Plus includes built-in security features and ensures compliance with industry standards and regulations, such as PCI DSS (Payment Card Industry Data Security Standard). It offers secure hosting, data encryption, and regular updates to maintain security.

How many websites can you host on Shopify Plus?

While regular Shopify plans provide one main domain and up to 10 subdomains, Shopify Plus offers the capability to manage up to 1000 subdomains. This extensive allowance enables merchants to create multiple variations of their site for various purposes, potentially increasing revenue opportunities for the brand.

Key Takeaways

Upon delving into Shopify Plus, it’s evident that the platform receives glowing reviews, primarily due to its tailored solutions, extensive features, and remarkable scalability. Its unmatched flexibility and customization options distinguish it from standard service packages, leaving a lasting impression on users and earning it widespread acclaim in Shopify Plus reviews.