20+ Best Shopify Marketing Apps in 2024 To Boost Your Sale

Store owners and marketers can easily set up an online store with Shopify in 2024. Because of its ease of use and selling, Shopify is increasingly popular with many advantages over other sales methods. That leads to more and more competition in this market. Therefore, every store needs strong marketing strategies to attract customers and beat competitors in their industry.

But if you want to do well in the world of competitive online shopping, you need to use the right marketing apps. That’s where Shopify apps come in. You can think of these apps as your full-time marketing staff who work to make your store look great. They take care of everything, from upselling and automating email marketing to working with influencers and more.

In this article, we will share with you the top 20+ Shopify Marketing Apps for 2024, including Special Features and Pricing so you can choose the best options for your online business.

Advantages of Marketing Apps For Shopify

Shopify marketing apps offer a wealth of advantages for online stores, helping you reach new customers, boost sales, and streamline your marketing efforts. Here are some of the key benefits:

• Increased Sales and Conversions: Marketing apps can help you target your ideal audience with laser precision, personalize your marketing messages, and retarget website visitors who abandon their carts. This can significantly increase your conversion rate and lead to more sales.
• Enhanced Customer Experience: You can make your consumers’ shopping experiences more interesting and tailored to their needs with the support of marketing apps. For instance, you can use apps to send automated abandoned cart emails, offer personalized product recommendations, and run loyalty programs.
• Improved Efficiency and Time-Saving: Many marketing tasks can be time-consuming and repetitive. Marketing apps can automate these tasks, freeing up your time to focus on other important aspects of your business.
• Data-Driven Marketing: Many marketing apps provide valuable insights into your customers’ behavior. This data can help you understand what marketing strategies are working and which ones need to be adjusted.
• Wider Marketing Reach: There are many marketing platforms that Shopify apps can connect to, including social media marketing, and search engine marketing (SEM),… This lets you advertise your goods or services to more people and more successfully.
• Easy Integration and Scalability: Shopify apps are designed to be easy to integrate with your existing Shopify store. This means you can be up and running quickly and easily. It is simple to add new marketing apps as the business grows to meet your changing needs.

Market apps for Shopify can be very useful for online store owners who want to make their business bigger. There are many Shopify marketing apps out there, so you can find the ones that work best for you and your financial resources.

20+ Shopify Marketing Apps That Will Transform Your Business in 2024

1. PushOwl & Brevo

PushOwl & Brevo is a dynamic Shopify app that can help your marketing through email campaigns and web push alerts. This tool helps store owners connect with their customers better by sending them relevant messages at the right time, straight to their computers and inboxes. By using personalized and automatic contact tools like PushOwl and Brevo, Shopify sellers can keep customers longer and make more sales.

Special Features:

• Web push notifications
• Automated email campaigns
• Customizable templates
• Advanced audience segmentation
• Real-time performance analytics

Pricing:

• Free plan: $0/month
• Web Push plan: $19/month
• Email plan: $19/month

Rating:

• 5.0/5

2. Vitals

Many parts of Vitals make the experience better for customers and bring in more money. It talks about every part of content marketing, from using real reviews to build trust and trustworthiness to adding guest replays and quick searches to make the user experience better. With personalized ideas, the platform additionally helps you lower the number of carts that are abandoned, raise the median value of orders, and increase the number of sales.

Special Features:

• All-in-one solution
• Email marketing automation
• Social proof and urgency tools
• Product bundles and upsells
• Image optimization and compression

Pricing:

• Hobby plan: $29.99/month;
• Business plan: $49.99/month;
• Pro plan: $89.99/month;

• Plus plan: $299.99/month.

• Rating:

• 5.0/5

3. BixGrow: Affiliate Marketing

BixGrow: Affiliate Marketing is a robust Shopify app tailored to help merchants leverage the power of affiliate marketing to drive sales and expand their customer base. BixGrow makes it easy for Shopify store owners to set up and run partner programs. Affiliates can then sell their goods and earn fees for successful referrals. It’s easy for sellers to use this tool to build a network of loyal participants and give them incentives to bring customers and sales to their shops.

Special Features:

• Easy affiliate program setup
• Commission tracking and management
• Affiliate dashboard for performance monitoring
• Customizable commission structures
• Affiliate recruitment tools

Pricing:

• Starter plan: Free to install
• Scale plan: $9/month
• Pro plan: $15/month

Rating:

• 5.0/5

4. Smile Loyalty & Rewards

Smile Loyalty & Rewards is a robust marketing app designed specifically for Shopify users, aiming to enhance customer engagement and retention. With its user-friendly interface and seamless integration with Shopify stores, Smile offers businesses a powerful tool to create and manage loyalty programs effortlessly, making it one of the best must-have apps for Shopify.

By rewarding customers for various actions such as purchases, referrals, and social media interactions, Smile helps businesses build stronger relationships with their customer base and drive repeat sales.

Special Features:

• Engage with interactive content.
• Tailor emails for customers.
• Easy Shopify connection.
• Streamline email campaigns.
• Track campaign performance effectively.

Pricing:

• Lite plan: $39/month
• Pro plan: $79/month
• Max plan: $159/month

Rating:

4.9/5

5. Dondy: WhatsApp Marketing+Chat

Dondy caters to Shopify merchants seeking to leverage the immense potential of WhatsApp for customer engagement and marketing. This app works perfectly with your Shopify store and lets you set up a straight WhatsApp way to contact your customers.

Special Features:

• Unlimited WhatsApp conversations
• Pre-filled messages
• Customizable widget size & location
• Automated abandoned cart recovery
• Marketing campaigns & bulk messaging

Pricing:

• Free plan: Free to install
• Pro plan: $6.99/month;
• Advanced plan: $14.99/month.
• Power Automation plan: $39.99/month.

Rating:

• 4.9/5

6. Booster SEO

Booster SEO is a website optimization (SEO) app that was made just for Shopify businesses. It automatically follows the best e-commerce SEO practices to make sure that your Shopify website always meets Google’s ever-evolving standards. Booster SEO takes care of everything, from the meta description to ALT tags, with changes driven by AI.

Special Features:

• Meta tags and description customization
• Image optimization for better search rankings
• Schema markup implementation
• Automated sitemap generation
• SEO-friendly URL management

Pricing:

• Basic plan: $39/month
• Standard plan: $69/month
• Premium plan: $249/month

Rating:

• 4.9/5

7. Automizely Email Marketing, SMS

Automizely Email Marketing, SMS is a powerful Shopify app that enhances your marketing efforts by enabling targeted email and SMS campaigns. This tool enables store owners to easily create personalized messages, automate workflows, and effectively drive customer engagement.

Shopify sellers can easily connect with their customers throughout the whole customer journey with Automizely’s smooth experience. Its easy-to-use design and powerful features make it simple to connect with and engage customers.

Special Features:

• Automated email sequences
• SMS marketing capabilities
• Drag-and-drop email builder
• Advanced segmentation options
• Performance analytics dashboard

Pricing:

• Free plan: Free to install
• Essentials plan: $11/month
• Pro plan: $119/month
• Premium plan: $179/month

Rating:

• 4.9/5

8. ONE AI, Pop Ups, SMS Marketing

ONE AI, Pop Ups, SMS Marketing is a complete Shopify app made to help you market your business better in 2024. This tool combines pop-ups that are controlled by AI with SMS marketing to better connect customers, boost conversions, and boost sales. ONE AI helps Shopify store owners make programs that reach their audience by giving them a lot of features that can be changed to fit their needs.

Special Features:

• AI-driven pop-up customization
• Automated SMS campaigns
• Real-time analytics
• Segmented targeting
• Multi-channel marketing integration

Pricing:

• Free plan
• Basic plan: $9/month
• Custom plan( Build one): $9/month

Rating:

• 4.9/5

9. UpPromote

One of the best partner affiliate programs for online store owners who would like to make more revenue is UpPromote. It has powerful affiliate management tools and real-time tracking to help you grow your business on Shopify through strong affiliate partnerships. It works with other services too, so you can make your marketing efforts bigger.

Special Features:

• Seamless integration with the Shopify platform
• Automated email marketing campaigns
• Smart product recommendations
• Customizable discount codes
• Real-time performance analytics

Pricing:

• Free plan: $0/month
• Growth plan: $29.99/month
• Professional plan: $89.99/month
• Enterprise pan: $199.99/month

Rating:

• 4.9/5

10. ReConvert

ReConvert is an efficient app for Shopify shops that helps them improve the journey after a customer buys something. The platform makes your checkout process better and helps you sell more by adding one-click upsells and deals on the thank-you page. With one-click upsells customers can add more things to their carts without having to enter their payment information again. This easy-to-use method leads to more sales and return purchases.

Special Features:

• Customizable thank you pages
• Upsell and cross-sell offers
• Order tracking integration
• Exit-intent popups
• Customer satisfaction surveys

Pricing:

• Free plan: $0/month - 30-day free trial
• Basic plan: Price starts at $4.99 plus a 0.75% increase in sales for 49 orders per month.
• Premium plan: Price starts at $7.99 plus a 0.75% increase in sales for 49 orders per month.
• Premium Pro plans: Price starts at $14.99 plus a 0.75% increase in sales for 49 orders per month.

Rating:

• 4.9/5

11. Postscript SMS Marketing

Postscript SMS Marketing is a powerful Shopify app designed to enhance your marketing efforts through targeted SMS campaigns. With this tool, Shopify store owners can interact with customers directly on their phones, which is a great way to send deals, updates, and unique messages. Additionally, Postscript SMS Marketing helps businesses get customers more involved and make more sales with its easy-to-use layout and powerful features.

Special Features:

• Automated SMS campaigns
• Personalized messaging
• Segmentation and targeting
• Compliance with SMS regulations
• Detailed analytics and reporting

Pricing:

• Starter plan: Free to install
• Growth plan: $100/month
• Professional plan: $500/month

Rating:

• 4.9/5

12. Octane AI

Octane AI is a potent marketing tool for Shopify that uses tailored messages and interactive quizzes to increase customer engagement and purchases. Merchants may design interactive tests using Octane AI to learn about consumer preferences and modify product suggestions appropriately.

The program offers an easy-to-use interface for the development and administration of marketing campaigns, and it interacts smoothly with Shopify businesses. Businesses can provide individualized shopping experiences, raise customer happiness, and enhance conversions with the help of Octane AI.

Special Features:

• Interactive quizzes for customer engagement
• Personalized product recommendations
• Seamless integration with Shopify stores
• Intuitive interface for easy setup
• Automated messaging for targeted campaigns

Pricing:

• Basic plan: $9/month
• Pro plan: $209/month
• Enterprise plan: Custom pricing

Rating:

• 4.9/5

13. Avada Email Marketing & SMS

Avada Email Marketing & SMS is a powerful Shopify app designed to enhance your marketing efforts through automated email and SMS campaigns. This tool aims to help store owners build strong customer relationships, increase engagement, and drive sales with targeted messaging. By leveraging Avada’s comprehensive suite of marketing features, Shopify merchants can effectively streamline their communication strategies and boost overall store performance.

Special Features:

• Automated email campaigns
• SMS marketing
• Customizable templates
• Advanced segmentation
• Real-time analytics

Pricing:

• Free plan: $0/month
• Pro plan: $16/month
• Advanced plan: $47/month

Rating:

• 4.9/5

14. Seguno

Segundo is a potent marketing tool created especially for Shopify users, providing an extensive toolkit to maximize and simplify marketing campaigns. With Segundo, businesses can quickly develop and maintain email marketing campaigns, automate processes, and interact with clients to increase revenue and cultivate client loyalty. Because of its easy-to-use design and smooth Shopify connection, it’s a great tool for companies trying to improve their marketing and increase return on investment.

Special Features:

• Email marketing campaigns
• Automated workflows
• Customer engagement tools
• Seamless Shopify integration
• Advanced analytics and reporting

Pricing:

• Basic plan: $9.99/month
• Pro plan: $19.99/month
• Unlimited plan: $29.99/month

Rating

• 4.8/5

15. Yotpo Product & Photo Reviews

Yotpo Product & Photo Reviews is a feature-rich tool made to boost the marketing of your Shopify store. Yotpo makes it simple to gather and display customer testimonials and images, which encourages confidence and interaction from prospective customers. This user-friendly tool may be integrated with your Shopify website to benefit from social proof’s capacity to increase sales and build client loyalty.

Special Features:

• Collects customer reviews and photos effortlessly
• Showcases user-generated content to build trust
• Integrates seamlessly with Shopify stores
• Customizable review request emails for personalized outreach vAdvanced analytics to track review performance

Pricing:

• Growth plan: $29/month
• Loyalty & Referrals plan: $49/month
• Visual Marketing plan: $299/month
• Enterprise plan: Custom pricing

Rating:

• 4.8/5

16. Recart FB Messenger Marketing

Recart’s FB Messenger Marketing app is a powerful app designed to enhance marketing efforts for Shopify stores. By integrating seamlessly with Facebook Messenger, Recart enables businesses to engage with customers directly on the platform they already use daily. Its user-friendly interface and robust features make it a valuable asset for e-commerce businesses looking to boost sales and customer engagement.

Special Features:

• Automated abandoned cart recovery
• Personalized messenger campaigns
• Order confirmation notifications
• Seamless integration with Shopify
• Detailed analytics and insights

Pricing:

• Starter plan: $299/month
• Pro plan: $499/month
• Scale plan: $999/month

Rating:

• 4.8/5

17. DataFeedWatch

You can improve product listings on shopping sites like Amazon and eBay with DataFeedWatch, and you can also use product feeds to make effective text ads. The tool can also be connected to different advertising outlets and online markets, and it offers full data and research for campaigns. This lets users get the most out of their marketing and help their online stores make the most sales.

Special Features:

• Engage with interactive content.
• Tailor emails for customers.
• Easy Shopify connection.
• Streamline email campaigns.
• Track campaign performance effectively.

Pricing:

• Free trial: 15-day free trial;
• Shop plan: $64/month;
• Merchant plan: $84/month;
• Agency plan: $239/month;
• Enterprise plan: $599/month.

Rating:

• 4.8/5

18. Flowio Email Marketing

One strong tool that can increase the efficacy of your email marketing campaigns is The Flowio Email Marketing app for Shopify. By creating, arranging, and organizing campaigns all in one location, this platform simplifies for business owners the process of using email marketing to engage with their consumers. The strong features and easy-to-use design of Flowio make it a great choice for Shopify sellers who want to use focused email marketing to increase engagement and sales.

Special Features:

• Drag-and-drop email builder
• Automated email workflows
• Advanced segmentation
• Pre-built email templates
• Real-time performance analytics

Pricing:

• Free plan: Free to install
• Advanced plan: $9/month

Rating:

• 4.7/5

19. Lucky Orange Heatmaps & Replay

Owners of Shopify stores looking for ways to optimize user experience and marketing tactics will findLucky Orange Heatmaps & Replay to be an invaluable resource. This program gives you visual statistics so you can see how your online business is used by clients. Analyzing patterns of user activity allows you to pinpoint areas that need improvement and to make data-driven choices that will increase sales and customer satisfaction.

Special Features:

• Visualize click behavior and scroll patterns.
• Replay individual visitor sessions to understand customer journeys.
• Examine checkout conversion rates at different stages.
• Identify and address form abandonment issues.
• Gather direct customer feedback.

Pricing:

• Free plan: Free
• Launch plan: $19/month;
• Build plan: $39/month.
• Grow plan: $79/month

Rating:

• 4.7/5

  20. Stamped Product Reviews & UGC

Building trust and social proof is essential for any e-commerce business in 2024. Stamped Product Reviews & UGC empowers Shopify merchants to achieve this by facilitating the collection and management of customer reviews, photos, and user-generated content (UGC). This comprehensive app allows you to integrate seamlessly with your Shopify store, fostering a more engaging shopping experience for your customers.

Special Features:

• Automated review request emails
• Photo & video review capabilities
• Social media review sharing options
• Review moderation tools
• Customer referral program

Pricing:

• Lite plan: Free to install
• Basic plan: $23/month;
• Premium plan: $59/month.
• Business plan: $149/month.

Rating:

• 4.7/5

21. Outfy

Outfy is an app for social media that can help your Shopify store look better online. The app takes care of your social media administration for you by letting you make and share interesting content on multiple social networks at the same time.

You can add life to your goods with movies, slideshows, and animation GIFs that you make with the app. After that, you can set the posts to go live at a certain time on Twitter, Pinterest, Instagram, Facebook, and YouTube, which will save you both time and effort.

Special Features:

• Influencer outreach and management
• Campaign tracking and analytics
• Content collaboration tools
• Automated payment processing
• Customizable commission structures

Pricing:

• VIP plan: $49/month;
• Concierge plan: $99/month;
• Boss plan: $199/month.

Rating:

• 4.7/5

• 22. Refersion

Refersion is a robust affiliate marketing app designed to help Shopify merchants grow their businesses through affiliate partnerships.

With Refersion, users can easily set up and manage affiliate programs, track referrals, and incentivize affiliates to drive sales. Its user-friendly interface and comprehensive reporting tools make it simple to monitor performance and optimize campaigns for maximum results.

Special Features:

• Easy affiliate program setup
• Seamless integration with Shopify
• Detailed referral tracking
• Customizable commission structures
• Automated payout processing

Pricing:

• Starter plan: $89/month
• Professional plan: $149/month
• Enterprise plan: $399/month

Rating:

• 4.6/5

23. Privy

Privy is really a flexible marketing app made just for Shopify users to get customers more involved and increase sales. Privy’s powerful features and easy-to-use design make it easy for businesses to make targeted email campaigns, exit-intent pop-ups, and discount codes that can be changed to fit their needs. As it works perfectly with Shopify, you can easily set it up and control it from the Shopify dashboard.

Special Features:

• Customizable email campaigns
• Exit-intent pop-ups for capturing leads
• Personalized discount code creation
• Integration with Shopify for easy management
• Advanced targeting options for tailored marketing
• Analytics dashboard for tracking performance

Pricing:

• Basic convert plan: $12/month
• Convert plan: $24/month
• Starter plan: $30/month
• Growth plan: $45/month

Rating:

• 4.6/5

24. Koongo

Koongo is a versatile marketing app designed to enhance the performance of Shopify stores. With seamless integration, it empowers businesses to expand their reach across multiple online marketplaces and comparison shopping engines effortlessly.

Koongo facilitates product synchronization and optimization, ensuring accurate product data across all channels. Its user-friendly interface and robust functionalities make it an indispensable tool for e-commerce entrepreneurs striving to maximize their online visibility and sales potential.

Special Features:

• Multi-channel integration
• Product data optimization
• Automated synchronization
• Real-time inventory management
• Performance analytics
• Customizable templates

Pricing:

• Starter plan: $19/month
• Advanced plan: $39/month
• Professional plan: $79/month
• Enterprise plan: Custom pricing

Rating:

• 4.5/5

25. Marsello

Marsello is truly a powerful marketing app for Shopify that has a lot of features that are meant to help e-commerce businesses grow. Marsello’s easy-to-use interface and seamless integration make it easy for businesses to connect with customers, boost sales, and build customer loyalty.

Marsello uses AI to automate personalized marketing efforts, which lets them send messages that are specific to each customer’s preferences. Its easy-to-use dashboard gives merchants actionable insights that help them make smart choices and make the most of their marketing campaigns.

Special Features:

• Collects customer reviews and photos effortlessly
• Showcases user-generated content to build trust
• Integrates seamlessly with Shopify stores
• Customizable review request emails for personalized outreach
• Advanced analytics to track review performance

Pricing:

• 14 days free trial
• Essential plan: $125/month
• Professional plan: $135/month
• Plus plan: Custom pricing

Rating:

• 4.4/5

How Do You Pick the Best Shopify App for Your Bussiness?

In 2024, it can be hard to figure out which Shopify apps are best for your store because e-commerce is always changing. Don’t worry, though! To help you find the best app partners for your business, here is a breakdown:

1. Identify Your Needs & Goals

Take a step back before you go to the app store. What are the biggest problems or ways that your store could do better? Do you want to increase sales, provide better customer service, make things run more smoothly, or improve your marketing? Having these main goals in mind will help you choose the apps that will meet your needs the best.

2. Research and Compare

The Shopify App Store boasts over 8,000 apps, each claiming to be the next big thing. Don’t get overwhelmed! Make the most of the search bar and sort by area to get more exact results. Read app descriptions, and reviews from other merchants, and explore pricing plans.

3. Consider Free Trials and Demos

Many apps offer free trials or demos, allowing you to test-drive their functionality before committing. This is a fantastic way to make the app integrate seamlessly with your store and deliver the features you need.

4. Prioritize User-Friendliness

While feature-rich apps are enticing, ensure they don’t come at the expense of user-friendliness. Look for apps with clear interfaces, intuitive navigation, and readily available support resources. A complex app can add unnecessary workload and frustration.

5. Read Reviews and Ratings

Reviews and ratings from fellow Shopify merchants are a goldmine of information. These insights can reveal the app’s true strengths and weaknesses, potential integration issues, and overall user experience.

6. Look for Ongoing Support

In the long run, even the easiest app to use might need some help. You can pick apps that have good ways for customers to get help, like chat, email, or the phone. Support that is quick to respond and helpful can save you time and make sure everything runs smoothly.

7. Security and Data Privacy

Since the info of your customers is at risk, you should only use apps that have strong security measures. While looking for apps, make sure they follow the privacy rules that apply to them and have a clear privacy policy that explains how they handle customer data.

FAQ

1. What are the most popular types of marketing apps for Shopify in 2024?

In 2024, the focus is on personalization and automation. Popular app categories include:

• Email marketing: Tools to design targeted email campaigns, automate workflows, and personalize messages to boost engagement and sales.
• Social media marketing: Apps to schedule posts across platforms, analyze performance, and run targeted social media ad campaigns.
• SEO optimization: Techniques to raise your store’s rank in search engines and drive organic traffic.
• AI-powered marketing: Apps leveraging artificial intelligence for tasks like content creation, personalized recommendations, and customer segmentation.

2. How much do Shopify marketing apps typically cost?

Pricing for Shopify apps varies greatly depending on features, functionality, and usage tier. Many apps offer free plans with basic features, while premium plans with advanced features typically range from $10 to $100 per month. Always explore free trials and demos before committing to a paid plan.

3. Are there any security concerns when using Shopify marketing apps?

It’s very important to pick apps that have strong security features. Look for apps that follow privacy rules like GDPR and CCPA and have a clear privacy policy that explains how they handle your data. For extra safety, only install apps from the official Shopify App Store.

4. How can I ensure a marketing app integrates smoothly with my Shopify store?

Most reputable Shopify apps offer seamless integration with your store’s platform. However, it’s always wise to check the app’s documentation and reviews to see if users have encountered any major integration issues. Using free trials or demos lets you check out how the app works and make sure it’s running well in your store.

To Wrap It Up

In conclusion, the wide range of Shopify marketing apps offered in 2024 gives businesses a chance, like never before to improve their online visibility and make more sales. With features like full-featured SEO tools and influencer marketing platforms like Afluencer, these apps are great for streamlining marketing efforts and getting the best return on investment (ROI).

20+ Shopify Marketing Apps For 2024 which we have suggested for you can help you get useful information about the best ones to optimize your e-commerce business. Don’t forget to leave a comment and follow Mageplaza to read other good articles!