6 Best eCommerce CMS for Online Businesses in 2024

Sam Nguyen avatar
Sam Nguyen Last updated: October 01, 2024

The growth of e-business is increasing like never before, and it is expected to boom in upcoming years. To build an online website, considering an eCommerce content management software platform is a wise choice. From the article, we introduce the most outstanding platforms that are used popularly. Building a strong foundation from the beginning will help you boost sales and hit business success quickly.

No time to read? Here are our top 3 picks:

Featured eCommerce CMS in 2024

Our experts manually reviewed and picked the most popular ecommerce CMS for you

BigCommerce

Everything your business needs for growth

  • Best for growing businesses and enterprises
  • A great SEO-friendly eCommerce CMS
  • Built-in blog CMS
  • Powerful features
  • Excellent management tools
  • Flexible and customizable

Visit BigCommerce

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Shopify

The all-in-one commerce platform. Trusted by millions of merchants worldwide

  • The most easy-to-use eCommerce CMS
  • Suitable for both small and large businesses of any kind
  • Built-in blog CMS
  • Manage multiple sales channels in one place, both online and offline
  • A complete platform for commerce with tons of built-in tools
  • Fast, simple, scalable, and secure

Visit Shopify

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🚀 New to Shopify? Start Here! 🔓📈
🎯 Learn how to set up your online store from scratch with this free, beginner-friendly guide. No experience needed—get started today!

Magento

A commerce platform that’s endlessly flexible, extensible, and scalable

  • Suitable for medium and large businesses
  • Manage multiple channels, both B2B and B2C, in one place
  • Complex for beginners, but that’s what makes it endlessly customizable (advanced coding knowledge required)
  • Huge marketplace with thousands of extensions

Visit Magento

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Top 12 eCommerce CMS Platforms for Online Stores

Shopify

Exclusive Offer: Get Shopify 33 days for just $1 + The Online Store Starter Kit

Start your 3-day free trial, and enjoy your first month of Shopify for 1$ plus the premium package designed especially for new Shopify merchants!

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Shopify is a flexible, most popular eCommerce platform with tons of stand-out features. The platform is trusted by millions of businesses worldwide, generating billions of dollars in gross merchandise volume.

Shopify is regarded as an all-in-one eCommerce platform. Merchants can set up their online stores, manage their products, and handle all orders in a single dashboard. Shopify also allows you to manage multiple sales channels, including your own store, online marketplaces like Amazon and eBay, social media, and retail locations.

This is also a blog CMS ecommerce platform by default - which is great if you want to drive traffic to your store with SEO.

Visit Shopify

Highlight Features

  • Easily customize storefront with templates’ intuitive settings
  • Get full access to the HTML and CSS of your website
  • Enable mobile commerce shopping cart
  • Use your own domain name
  • Access to a full-featured content management system
  • Use Shopify app to manage your store on the go
  • Fulfill multiple orders with only one click
  • Enable gift cards, discounts, social media integration
  • Enable Facebook selling
  • Import/export products via CSV files

Pros

  • Shopify is considered to be one of the most easy-to-use platforms for eCommerce businesses
  • Provide several beautiful, professional, mobile-friendly themes
  • Empower users with many apps covering a wide range of aspects, including marketing, accounting, inventory management, shipping, shipping, and more
  • Shopify offers 24/7 support

Cons

  • Compared to other self-hosted platforms, Shopify is not flexible enough to offer more functionality for your store
  • Many Shopify themes request payments
  • You might need an expert’s help to get extensive theme customization
  • Accelerated Mobile Pages (AMP) feature is helpful, but it only available in a paid app

Pricing

  • Basic Shopify (for new businesses): $39/month
  • Shopify (for growing businesses): $105/month
  • Advanced Shopify (advanced features for scaling your business): $399/month

Shopify also offers 2 more plans called “Shopify Lite”(Shopify Starter) and “Shopify Plus.” Check out Shopify’s full pricing and features here. There is also a Shopify free trial, which lasts for three days. After that, you can pay $1 for the first month of full access to Shopify’s features.

So who should use Shopify?

Shopify is a great option for those who want to start a CMS eCommerce website in the fastest and easiest way possible. The platform is highly versatile, and it supports a wide range of businesses. Shopify development services can further enhance your store’s functionality and design, allowing you to create a truly unique and customized shopping experience for your customers. Even if you’re new to website development or have a start-up with a business idea only, Shopify is where you can build a well-functioned website without hassles.

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Magento (Adobe Commerce)

Magento is famous as the leading open-source eCommerce platform. The system is developed in PHP, which enables store owners to build their online businesses with ease. The platform supports all business sizes and meets business needs for B2B, Omnichannel, Mobile Commerce, etc. Besides, Magento allows integration with multiple extensions from third parties, creating distinct digital retail experiences.

The world eyewitnesses over $100 billion in gross merchandise volume handled annually by Magento. Magento has built a thriving community with more than 300,000 Magento developers around the globe. Furthermore, it offers the large Magento Marketplace, where multiple extensions are available to download. If you own an online shop that sells goods, Magento is surely worth checking out.

Mageplaza is proud to be a partner of Magento (Magento 2 Premier extension builder) and one of the leading extension providers for the Magento 2 platform. Experience tons of Magento 2 extensions here.

Learn more: How to create an eCommerce website using the Magento 2 platform?

Highlight Features

  • Simple drag-and-drop solution for eCommerce website builders
  • Personalize content and promotions
  • Easy to drive engagement and sales with relevant product recommendations
  • Create a personalized customer shopping experience
  • Easy to create, preview, and schedule content
  • Manage stores through an intuitive and user-friendly interface
  • Use built-in themes responsive and SEO-optimized for any device
  • Integrate with B2B functionality
  • Update and manage data from multiple sources in one place
  • Support multi-channel marketing
  • Intelligent inventory management and order management

Pros

  • Magento is a powerful and feature-rich platform
  • Magento is SEO-friendly and fast-loading
  • Users can customize almost every functionality on a Magento store
  • Store owners can get all information, including orders, customers, and products, with many advanced reporting features
  • Magento offers solutions to scale with clients’ businesses
  • Magento has a big community with 360,000 forum members. You can get advice, FAQs, documents, or anything essential to understand this platform.

Cons

  • Magento is complicated, so it’s quite difficult for non-technical people to use
  • Magento’s plans are expensive compared to other platforms
  • Magento websites need hosting

Pricing: Starting price: Custom (Contact the support team to know)

So who should use Magento?

It’s undoubtedly that Magento is suitable for large-scale online business. If you’re running multiple storefronts and want to manage all of them through a single backend, Magento is the best choice for you.

Visit Magento 2 Demo!

Download Magento 2!

BigCommerce

Among numerous eCommerce software suppliers, BigCommerce is a prominent star for you to start an online business. With multiple built-in features and customization options, BigCommerce has attracted over 55,000 merchants of all sizes. Specifically, famous brands such as Toyota, Natori, and Martha Stewart have trusted and used this platform for years. BigCommerce is a powerful platform to boost large and fast-growing businesses into the big leagues.

In addition to providing extreme scalability for e-stores, BigCommerce offers a built-in CMS, advanced SEO, and multi-channel integration. Store owners quickly raise their brand awareness across social channels. They also have the chance to access millions of potential customers worldwide. In case you need a comprehensive review of Bigcommerce, we’ve got it right here for you!

Highlight Features

  • Easily to create and edit pages with drag-and-drop solutions
  • Easy checkout customization
  • Make your site mobile-optimized
  • WordPress Integration
  • Support over 70 native discounts and promotions
  • Speed up your site loading with Google Cloud Platform infrastructure, Google AMP, and Akamai Image Manager
  • Product recommendations
  • Sell on multi-channels
  • Enable B2B functionality
  • Support cross-border fulfillment
  • Sell in multiple currencies

Click here to learn more about BigCommerce’s features

Pros

  • Ease of use
  • Fast-loading eCommerce site
  • Wide variety of theme options
  • Work well for SEO and organic search results
  • Helpful customer service
  • Integrate out of the box with multiple third-party extensions or apps
  • Built-in blog
  • Easy to customize fields
  • Unlimited staff accounts

Cons

  • BigCommerce’s pricing is a bit more expensive than other platforms
  • Annual online sales are limited, and if you need to upgrade to a more costly monthly plan to get more
  • The built-in blog does not facilitate RSS feeds

Pricing

  • Standard: $39/month
  • Plus: $105/month
  • Pro: $399/month
  • Enterprise: Request for price

Check out BigCommerce’s pricing plans here

So who should use BigCommerce?

BigCommerce is good for both small and large businesses. If your big online business is growing, BigCommerce offers the scalability to grow with you. For small businesses, BigCommerce has enough impressive features to optimize and scale up the store without hurting the limited budget of small business owners.

Visit BigCommerce

WooCommerce

WooCommerce is one of the best ecommerce cms platforms today. Following the statistics of Barn2.co.uk, the market share for WooCommerce in 2021 is 22% of the top 1 million sites using eCommerce technologies. The result shows the tremendous growth of WooCommerce in recent years.

WooCommerce supports transforming a WordPress website into an e-store. The platform has attracted a large number of users as it provides numerous extensions and themes for free. The notable advantage of these plugins is they can enable various features to the basic WooCommerce in a single click. Also, you are free to get support from WordPress’ massive user community.

See the comparison between Magento 2 and WooCommerce to find the best platform for your e-store.

Highlight Features

  • Simple store set-up
  • Flexible and secure payments
  • Accept various major credit cards, payment gateways, and support deposits
  • Easy to manage order with a modern and neat interface
  • Provide mobile app for iOS and Android
  • Provide a huge collection of free and paid extensions covering store enhancements, marketing integrations, multichannel to point-of-sale
  • Unlimited customization
  • Easy to manage product categories

Pros

  • Give multiple free features to the basic WooCommerce software
  • WooCommerce is a free WordPress plugin
  • WooCommerce is simple and easy to use compared to other complicated CMS ecommerce solutions
  • Easy to customize themes
  • WooCommerce websites work fast with essential features needed in a specific time
  • Unlimited products
  • Provide a large number of extensions
  • SEO-friendly
  • Full control of the content
  • Familiar with WordPress users

Cons

  • Request the store admin thorough knowledge of both WordPress and WooCommerce
  • The installation of some extensions is not free
  • Users need to pay for hosting, and domain alone
  • WooCommerce plugins sometimes can’t adapt to frequent updates of WordPress
  • The platform only works with WordPress themes

Pricing: Downloading and installing the plugin is free of cost

So who should use WooCommerce?

With ease of use, powerful features, and flexibility, WooCommerce is a great platform for new eCommerce merchants. Especially if you’re already familiar with WordPress, this platform will help you take advantage of all your existing knowledge about WordPress to create a robust store. And if you can afford self hosting, go ahead with WooCommerce.

OpenCart

OpenCart is a popular ecommerce platform because of its open-source and easy-to-use eCommerce platform. It is unnecessary to spend a massive amount of money to develop your new store. Also, OpenCart brings the e-business community a useful and customizable plugin without monthly fees. All you need is to install, choose the template, and add products.

OpenCart offers over 14,000 extensions and themes to e-businesses of any size. Moreover, it integrates with more than 20 payment gateways and over eight shipping methods. In short, even coming with a small budget, your store still thrives on the OpenCart platform.

Highlight Features

  • Get a full overview of total orders, sales, customers, and sales analytics via the administrator dashboard
  • Separate access for users and user groups
  • Manage multiple stores from one admin interface
  • Add different product variables
  • Provide an inbuilt Affiliate system
  • Offer discounts, coupons, specials
  • Allow setting up your own back-ups and restorations

Pros

  • OpenCart 3.0.3.3 is free
  • An ideal option for clients who want specific shopping cart functionalities
  • Flexible to work with various payment processors and payment gateways
  • Easy and fast to set up and configure a new simple shopping cart website
  • User-friendly administration for non-tech-savvy

Cons

  • OpenCart document is not the easiest compared to other platforms
  • OpenCart wholesale functionality is not good enough
  • The platform is quite buggy and security-lacked
  • Not an ideal choice for larger eCommerce stores, outdated themes/templates
  • Some developer skills needed sometimes as an admin

Pricing

  • Free
  • Paid support from OpenCart’s approved partners

So who should use OpenCart?

Opencart is quite difficult for beginners or non-technical people to customize the site. Hence, if you want to build a simple website and can afford to hire a developer, you can go with OpenCart.

Visit OpenCart!

PrestaShop

PrestaShop is a freemium, open-source eCommerce content management software for online merchants. According to the PrestaShop statistics, over 300,000 e-businesses worldwide use its technology. The platform is used commonly as stores install and customize the software with ease. You are free to select a fully hosted or self-hosted version. Hence, you can determine your level of technical control.

Aside from the built-in functionality of PrestaShop, business owners can extend the platform by using plugins and themes. However, PrestaShop consists of all the stores needed; hence, it is not essential to equip any additional extensions. With the aim to develop world-class eCommerce software through open-source innovation, PrestaShop is an ideal platform for you to achieve business success.

Highlight Features

  • Quickly create products and packs of products with nice menus and layouts
  • Allow customers to upload files to sell customizable products
  • Add products with variants from the list of attributes
  • Limit the quantity to purchase for some products and set out-of-stock messages
  • Easy to create product categories and subcategories
  • Customize your store with ease: configure payment, shipping methods, display of products
  • Configure the checkout page

Pros

  • Easy to install and configure
  • PrestaShop open-source shopping cart is free
  • PrestaShop’s design is user-friendly for non-technical users
  • Easy to customize features
  • Support secured and reliable payment gateways like Paypal and Google Checkout

Cons

  • PrestaShop is suitable for small and medium stores due to its limited scalability
  • PrestaShop has no official built-in support team, instead of their partners
  • The design of PrestaShop is not ideal for large-scale store
  • Addons are a bit expensive

Pricing: Free

So who should use PrestaShop?

PrestaShop is an ideal option for new online merchants, even without any existing technical experience due to its simplicity, user-friendly interface, and functionality. However, the fact that Prestashop’s features for online stores are limited makes it a default best fit for small and medium-sized businesses.

Visit PrestaShop!

Pixpa

Pixpa is an all-in-one website builder platform for business owners, creative professionals, and freelancers. Pixpa can help you create feature-rich, professional websites complete with an online store, eCommerce galleries, blogging platform and more, without touching a single line of code.

Pixpa offers a wide range of features, including product and inventory management tools, abandoned cart recovery, shipping and discount management, built-in marketing and SEO tools, and more. What sets Pixpa truly apart from the competition is the stellar customer support, with an average response time of under 3 minutes.

Highlight Features

  • Easy to use, the no-code platform allows you to build a feature-rich eCommerce website without touching a single line of code.
  • Wide range of professional, mobile-optimized, and responsive eCommerce website templates.
  • Create a full-featured online store to sell products, services, or digital downloads. eCommerce tools include product and inventory management, shipping, taxes and discount management, abandoned cart recovery tools, and more.
  • eCommerce galleries can be used to sell prints or digital downloads. Pixpa also has options for more traditional online stores.
  • Extensive and integrated SEO and marketing features, including pop-ups and announcements.

Pros

  • Affordable pricing. Pixpa’s pricing plans are among the most inexpensive on the market. Offers the option for using custom CSS and HTML code for advanced customization.
  • Pixpa charges zero commissions on sales made through your website.
  • 24x7 customer support with a response time of under 3 minutes.
  • Free one-time, website set-up service with Expert and Business tier pricing plans
  • Free SSL security on all websites.

Cons

  • Custom domain names must be purchased from a third party. No built-in options for purchasing a custom domain.
  • Pixpa is a paid service; it is not open source and does not offer a freemium model or free plans.

Pricing:

  • Light - $8 per month
  • Personal - $15 per month
  • Expert - $20 per month
  • Business - $25 per month

So who should use Pixpa? 

Pixpa is perfect for businesses that want a versatile eCommerce website to sell products, services, or digital content. It is also a great business solution for creative professionals like artists, photographers, and designers who would like to sell images as prints or digital goods through their website. If you want an easy-to-use and affordable solution for your eCommerce needs then Pixpa would be a great choice for you.

WordPress

WordPress is the best CMS for ecommerce websites today. It is widely used and supports millions of websites worldwide. While it’s famous for its blogging capabilities, it also helps to create various types of websites, including online stores.

WordPress is not an eCommerce platform, but you can turn it into one by using plugins. The most popular choice is WooCommerce, a powerful plugin that seamlessly integrates with WordPress to provide strong eCommerce features.

WooCommerce, an open-source platform, is highly popular due to its extensive collection of free extensions and themes. These plugins can easily enhance missing features and functionalities within the WooCommerce core. However, be cautious that adding too many plugins can create unnecessary complexity and affect site performance.

Furthermore, with WordPress, you can access a massive community that offers lots of plugins, themes, and various resources for comprehensive support. Therefore, WordPress is really an excellent option for small and medium businesses looking for a flexible and feature-rich eCommerce solution.

Highlight Features

  • WordPress allows extensive customization. You can create unique designs, layouts, and functionalities using themes and plugins.
  • The vast plugin ecosystem offers solutions for almost any requirement. From payment gateways to inventory management, you’ll find plugins to enhance your online store.
  • WordPress has a user-friendly interface, making it easy to use even for beginners.

Pros

  • WordPress has a large community, including developers, designers, and users. You’ll find plenty of resources, tutorials, and forums to help you solve any issues.
  • Whether you’re starting small or planning significant growth, WordPress can scale with your business.
  • It is flexible. You’re not limited to eCommerce; you can also create blogs, portfolios, corporate sites, and more.

Cons

While WordPress provides a strong foundation, achieving full eCommerce functionality requires additional plugins.

Pricing

WordPress is free to use. But you’ll need to pay for the hosting and domain name. 

HubSpot

HubSpot is a pioneering CMS platform that combines marketing, sales, and customer service functionalities. It’s designed to help businesses grow by focusing on their customers. Although it lacks native e-commerce features, it seamlessly integrates with specialized e-commerce platforms like Shopify.

By connecting HubSpot to your online store, you can know about how customers behave, set up automated marketing, and keep track of your earnings using custom reports. Therefore, HubSpot helps companies attract visitors, convert leads, and close customers. Additionally, HubSpot also combines multiple software and platforms in one place, creating a complete CRM system.

Highlight Features

  • HubSpot offers AI-powered marketing software that generates leads and automates marketing. Think of it as your lead-generation powerhouse.
  • With HubSpot, you can create and manage content efficiently using AI-powered tools. It’s like having an all-in-one content marketing assistant.

Pros

  • HubSpot seamlessly integrates with its marketing suite. This means your marketing efforts flow smoothly across the platform, enhancing efficiency.
  • It allows you to personalize content depending on user behavior, improving engagement and conversions.
  • If you’re focused on blog performance, HubSpot supports Google AMP (Accelerated Mobile Pages) for faster loading times on mobile devices.
  • HubSpot provides a Content Delivery Network (CDN) and SSL (Secure Sockets Layer) for secure and efficient content delivery.
  • HubSpot’s security measures help protect your site from common threats.

Cons

  • While HubSpot covers many functionalities, it may not be as feature-rich as dedicated eCommerce platforms. If you need highly specialized features, you might explore other options.

Pricing

  • HubSpot offers both free and paid plans. The paid plans consist of additional features, and costs vary based on your business needs. Contact for price.

Joomla

Joomla is considered a free and open-source content management system (CMS). It allows users to easily build, manage websites, and publish content online. It was first released in 2005 and has since become one of the most popular CMS platforms.

While e-commerce isn’t a built-in feature, there are free extensions available to transform a Joomla site into an online store. Joomla supports website creators by providing a flexible and extensible system for creating dynamic web pages.

Although Joomla has a learning curve, its flexibility and extensibility make it an excellent choice for businesses looking for a versatile CMS that can seamlessly integrate e-commerce capabilities.

Highlight Features

  • Joomla offers built-in multilingual capabilities, making it easy to create websites in multiple languages.
  • Using it to customize the layout and appearance of the Joomla site using templates. These templates allow you to change the display for end-users.
  • It offers a user-friendly interface and provides useful features, such as product catalog management and secure payment options.
  • Joomla’s extensibility allows you to enhance functionality by adding extensions. These can include components, modules, and plugins.

Pros

  • It has a strong community of users and developers contributing to its improvement. This community support ensures stability and security.
  • Joomla balances ease of use and customization, making it a great choice for medium-sized businesses.

Cons

  • Not easy for beginners as WordPress

Pricing: $99 - $399/ year

Wix

Wix is an all-in-one website builder that allows you to create attractive websites without any design or coding experience. The platform consists of drag-and-drop functionality, helping to create a user-friendly and visually appealing eCommerce store easily.

While not dedicated to an eCommerce CMS, it allows website owners to add a commerce module if needed. With user-friendly templates, built-in features, and a no-code approach, Wix appeals to beginners and non-coders.

If you have a small product range and want a quick start, Wix could be a good option. However, keep in mind that once you select a template for your store, changing it later isn’t possible. Whether you’re on a tight budget or need a professional online presence, Wix offers affordable plans and a range of features.

Highlight Features

  • Wix’s intuitive interface allows you to add content and customize your website easily by using a drag-and-drop approach.
  • It offers features for setting up an online store, including product listings, shopping carts, and payment gateways.

Pros

  • Wix simplifies the website-building process, making it accessible even for beginners.
  • Whether you’re a blogger, a small business owner, or an entrepreneur, Wix offers plans that meet your needs.

Cons

  • While Wix provides templates and customization options, some users find it less flexible compared to other platforms.

Pricing: Wix has different price ranges, so consider your budget when selecting a plan.

Volusion

Volusion is a cloud-based eCommerce platform. This eCommerce platform focuses on building a no-code web store. It offers built-in inventory management, payment collection, and marketing features, making it suitable for mid-sized and larger businesses.

However, it’s essential to be aware that Volusion filed for Chapter 11 bankruptcy in July 2020. Although the platform continues to operate normally, it may not be the ideal long-term solution for your business.

Key Features

  • Volusion provides integrated payment gateways, making it easier for businesses to accept online payments.
  • You can build your own eCommerce website by using customized website templates.
  • Themes adapt seamlessly to any device, whether customers shop on phones or desktops.

Pros

  • It allows you to keep track of your product inventory directly within the platform.
  • Small businesses and entrepreneurs can benefit from its straightforward setup.

Cons

  • Volusion may not be the best choice for larger businesses due to scalability limitations.

Pricing

  • Volusion’s pricing is based on features and sales volume. It’s essential to explore their pricing plans to find the best fit for your business.

Why is CMS a Need for eCommerce sellers?

When operating a website, you need to consider both the external interface, including how posts, images, and videos are displayed, and the internal components, which consist of data and functionality running in various programming languages like PHP, Python, etc. Without CMS software, managing all of this can be quite challenging.

With a CMS, you can simply use a user-friendly interface to create categories, posts, and menus, and quickly edit product information, all with just a few clicks, saving you time and effort.

3 Common Types of CMS

Open-Source CMS

Open-source CMS provides essential features for users from the beginning. The advantages of open-source CMS are ease of use, cost-effectiveness, and time-saving, making them suitable for those with limited coding knowledge.

Some popular open-source CMS options include WordPress, Drupal, Joomla, HubSpot, and SilverStripe, among others.

Custom-Built CMS

With a custom-built CMS, you build everything from scratch and tailor it to your specific requirements. If you lack programming knowledge, you can hire a team, freelancer, or agency to develop it for you.

Compared to open-source CMS, custom-built CMS tends to be more expensive and highly dependent on your specific requirements. However, it’s valuable for those with long-term plans for their eCommerce store.

Pre-Built CMS

An optimal cost-effective approach to ensure quality content management is to use pre-built and paid CMS solutions. These eCommerce content management software are already designed and built by website design experts.

All you need to do is purchase the CMS and replace the content to have your own website. During operation, if you encounter system errors or require upgrades, the website design entities will provide direct and efficient support and solutions.

Key features to look for in a CMS for eCommerce

More and more types of eCommerce content management software are emerging, and with them, businesses have more options with customizable features to suit their specific needs and purposes.

For example, a CMS designed for writing blogs will require different features compared to a CMS intended for creating landing pages for companies. Therefore, when searching for a CMS for your upcoming eCommerce store, please take note that the CMS should have these features:

User-friendly admin dashboard

The admin dashboard should allow you to manage most essential tasks without having to navigate to too many different pages and is user-friendly.

SEO

The SEO features are the ‘launchpad’ that helps your eCommerce store reach more potential buyers through search engines like Google or Bing. Specifically, some SEO features that CMS should have include:

  • Customizable on-page SEO elements (Page title, Header tags, Meta title - description - tags…)
  • Internal linking tools.
  • 301 redirect capability.
  • Responsive themes that include a drop-down menu, grid layout, carousel sliders, and customizable color schemes.
  • Image optimization.

Integration with social media platforms and measurement tools

Similar to reaching potential customers through search engines, social media is an indispensable channel if you want to boost sales for your eCommerce store.

An eCommerce content management software or platform that provides readily available social media sharing buttons for key content without the need for coding, or ensures content optimization across different platforms, will undoubtedly make your customers more comfortable sharing on social media.

Regarding integrated measurement and analytics tools like Google Analytics, they are crucial features that allow you to continuously enhance content quality and outreach strategies for your store.

Version and backup management

An eCommerce store typically deals with a lot of important data, so it’s beneficial if the content management software or platform provides features that allow you to revert to an old version of your content.

Moreover, automatic backups will naturally boost your confidence in using the system and alleviate concerns about potential interruptions in the information storage process.

Customized templates

The templates created by eCommerce content management software are great, but it would be even better if they allowed you to customize and create truly unique templates for your eCommerce store.

Multi-language functionality

Features that support multilingual capabilities remove language barriers, allowing customers to access products in your store without worrying that they might not understand any details.

Robust publishing tools

While it’s true that all CMS have publishing functionality, not all of them provide features that allow you to schedule posts for specific times, schedule multiple posts across multiple sites, or target different reader segments for different posts.

User and group functionality

These features will categorize your potential customers into groups or segments based on common characteristics like age, gender, country, used devices, spending habits, usage frequency, and interest… to personalize content tailored to each group effectively.

Audit logs

The audit log is an important tool for tracking user and customer representative account activities, with time-stamped reports.

By using the audit log, users can review, verify, and analyze past activities, ensuring system stability and prompt response to any irregularities.

Security

For eCommerce websites catering to sales, a cybersecurity breach can result in significant losses. You need to find a CMS that can automatically suggest updates when security vulnerabilities arise and has multiple layers of security to prevent unnecessary breaches.

Learn more: 11 Ways to Strengthen Your eCommerce Store’s Security

Essential benefits of CMS

There are some vital benefits of using the content management system to power your business website:

  • For any business size: ECommerce content management software is considered an excellent solution for any business need. The system brings flexibility, simplicity, and scalability to all business sizes (small businesses, mid-market, and enterprises). It enables store owners to organize and keep track of the content on their websites with ease.
  • Friendly with users: The content management system is a user-friendly program that enables admins to upload any file and data in the blink of an eye. CMS requires no complex process with the aim of content optimization.
  • Smooth and quick integration: CMS brings a simple and fast process of content integration through your website. CMS sites are integrated with dynamic web content that supports information to be updated or published as required. You can also make use of web hosting CMS for your content that includes a blog, photographs, videos, or an ecommerce store.
  • Accessibility from anywhere: Because the interface is usually browser-based, eCommerce content management software can be accessed from anywhere by anyone. The only thing administrators need to do is to use a computing device connected to the Internet. In the hustle and bustle of daily life, the outstanding feature of CMS enables store owners to do remote work, surpassing their goals from wherever they go.

In case you want to transfer your Magento 1 site to Magento 2 site, you can continue your research with Magento 2 Data Migration

FAQs: Best Ecommerce CMS

An e-commerce content management system (CMS) is a CMS platform that allows online owners to create, edit, and publish website content without coding. It includes essential e-commerce features such as product inventory management, shopping carts, shipping integration, and payment gateways.

Here are some differences between Saas and Open Source CMS: SaaS CMS: Hosted in the cloud, easy to use, and includes customer support. Examples: BigCommerce, Shopify, Squarespace. Open Source CMS: Requires self-hosting, offers full control, and is often free to download. Examples: WooCommerce, Magento.

Yes, Shopify is indeed a CMS! It allows you to manage content across various pages, including the homepage, product pages, collection pages, about us pages, and blog pages. With strong ecommerce features, Shopify helps businesses to create and run successful online stores.

When choosing the right eCommerce CMS, you should consider factors like features, flexibility, scalability, integration requirements, and ease of use. Ask questions about must-have features and evaluate the platform’s suitability for your business.

WordPress, Wix, and Shopify are among the most popular CMS platforms. While WordPress serves various purposes, Wix and Shopify are excellent choices for e-commerce.

Shopify is widely considered the #1 ecommerce platform due to its user-friendly interface, extensive features, and robust support system.

Wix is often regarded as the easiest CMS for beginners because of its intuitive drag-and-drop interface and customizable templates.

WordPress is the best CMS for a small business, offering flexibility, scalability, and a wide range of plugins to enhance functionality.

To choose the right CMS, consider your technical skills, budget, required features, scalability, and support. Evaluate the ease of use, customization options, and community support available for each CMS.

Yes, there are free CMS options available, such as WordPress, Joomla, and Drupal. These platforms offer a wide range of features without any cost, though additional plugins or themes may require payment.

Final thoughts: Best CMS for Ecommerce

To make full use of the robust growth of eCommerce, online stores need careful preparation for their performance in the extreme marketplace. Top 12 eCommerce content management software and platforms are introduced to help you find the most suitable platform.

It is hard to say what eCommerce content management software or platform is the best because your business needs will determine which feature benefits you the most. Just decide on the CMS that can lay a firm foundation for your online store and help you achieve business goals.

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Sam is the CEO & co-founder of Mageplaza, a company established to support Magento merchants with different powerful tools and resources. Sam Nguyen is also the CEO & founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore – aiming to support more than a million online businesses to grow and develop.

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