How to Connect Pinterest to Shopify in Less Than 2 Minutes

In this modern day, using social networks has become extremely important for businesses that want to grow their business network and attract new customers. Among those social media platforms, Pinterest has appeared as an important tool. Pinterest is an attractive platform that allows users to explore and share images and content. Integrating Pinterest with Shopify can open up a variety of opportunities to increase brand awareness and increase sales. In this article, we will show you how to connect Pinterest to Shopify in less than 2 minutes.

Why connect Pinterest with Shopify?

Pinterest is a visual discovery platform where users find and save ideas across various categories. From fashion and home décor to recipes and products, Pinterest offers endless inspiration.

Unlike traditional social media platforms, Pinterest focuses on inspiring action, making it a powerful tool for businesses. It acts as a search engine for visual content, enabling users to discover products and ideas, often leading to purchases.

Integrating Pinterest with Shopify can supercharge your e-commerce strategy. Here are the key benefits:

• Expanded Product Visibility: Pinterest boasts over 537 million monthly active users, with 80% of weekly Pinners discovering new brands or products on the platform. By showcasing your products on Pinterest, you tap into a vast audience actively seeking inspiration and shopping ideas.
• Shoppable Pins: The Pinterest for Shopify app enables seamless creation of Product Pins directly from your Shopify catalog. These Pins display real-time pricing and availability, allowing users to purchase products effortlessly.
• Increased Website Traffic: Shoppers on Pinterest spend twice as much time per month as those on other platforms. This extended engagement provides a significant chance to increase the traffic directed to your website.
• Boosted Conversions: More than 83% of weekly Pinners have bought products from brands they saw on Pinterest. Integrating with Shopify directs this engaged audience straight to your store, boosting potential sales.
• Enhanced Brand Awareness: With 96% of top searches on Pinterest being unbranded, users are open to discovering new brands. This openness provides an opportunity to build brand recognition among users seeking fresh ideas.
• Seamless Management: The integration ensures your product catalog syncs automatically, with daily updates reflecting changes in pricing and availability. This automation maintains consistency across platforms, reducing manual effort.
• Analytics Insights: Access to Pinterest Analytics offers valuable data on Pin performance and audience engagement, enabling you to refine your marketing strategies effectively.

Requirements for connecting Pinterest to Shopify

To successfully integrate Pinterest with your Shopify store, there are a few essential requirements you must have in place. These are the key elements needed for a smooth setup:

• A Shopify Store with Products Listed: You’ll need an active Shopify store with your products listed. This ensures that you have a catalog to sync with Pinterest. Make sure your store is fully set up and functional before proceeding with the integration.
• A Pinterest Business Account: A Pinterest Business Account is required to take full advantage of Pinterest’s e-commerce features, including Shoppable Pins and analytics. If you don’t have a Business Account yet, you can easily convert a personal account into one. This will unlock essential features tailored for businesses.
• The Shopify Pinterest App: To connect your Shopify store to Pinterest, you must install the official Pinterest app from the Shopify App Store. This app helps you seamlessly sync your product catalog with Pinterest, allowing you to create Shoppable Pins directly from your Shopify store. You can find the app by searching “Pinterest” in the Shopify App Store and following the installation instructions.

Once you’ve got these three requirements in place, you’ll be ready to start linking your Pinterest account to Shopify and begin showcasing your products to a vast audience.

How to connect Pinterest to Shopify?

Method 1: Integrate Pinterest to Shopify manually

Step 1: Log in to Shopify 

– Access the Shopify dashboard via the link: https://accounts.shopify.com/

– Log in to your Shopify account using email or your Apple, Facebook, Google account.

Step 2: Add Pinterest Sales Channel

– After logging in to your Shopify account:

 + Go to the Sales Channel section -> Enter the keyword ‘Pinterest’ in the Search bar of the Shopify app store.

 + Select Pinterest Official App to add a new sales channel and click the Add Sales Channel button to integrate the Pinterest Shopify app.

Step 3: Connect Your Pinterest Account

– Sign in to your existing Pinterest Business account or create a new account directly from Shopify.

– Follow the instructions to authorize Shopify to manage and access your Pinterest data.

Step 4: Link Shopify to Pinterest Boards

– Connect to your Pinterest account and then you will automatically be redirected to the Shopify website.

– Go to Settings > Marketing > Review Pinterest Shopify integration settings and accept all terms and conditions > Set up payment information for Pinterest.

Step 5: Managing Your Products

– In the Sales Channel Management section, you can find your product list and decide whether to display it or not on Pinterest.

– Don’t forget to save your changes after completing your selection.

Extra Step: Use the “Pin It” button

– You can also find a “Pin It” button at the bottom of the Product page to share the product directly on Pinterest, helping to increase product visibility.

Method 2: Use Shopify apps: “Pin It: Pinterest Save Button”

If your Shopify store is located in a country that’s not supported (see image below), you might encounter the message, “This app isn’t compatible with your store.” Don’t worry! You can use the “Pin It: Pinterest Save Button” app from the Shopify App Store. Let’s explore how it can help!

• Install the app: Begin by installing the “Pin It: Pinterest Save Button” app from the Shopify App Store. Then, you will navigate to the Apps section of your Shopify admin dashboard, search for the app, and click on “Add app” to install it.

• Configure the app settings: Once the app is installed, access its settings to configure it according to your preferences. You may need to connect your Pinterest account to authorize the app to access your Pinterest profile and boards.

• Customize button appearance (optional): Depending on your design and branding, you can customize the look of your Pinterest Save Button to match your Shopify store’s theme. It is essential to create a harmonious interface between your store and Pinterest to enhance customer appeal and interaction with your products.

Common issues and how to fix them

While integrating Pinterest with your Shopify store can significantly improve your marketing efforts, there are a few common issues that may arise. Here’s how to address them:

Product Feed Errors

One of the most common issues users face when connecting Pinterest to Shopify is product feed errors. This typically happens when there is a syncing problem between your Shopify store and Pinterest, resulting in incorrect or missing product information on your Pinterest account.

To resolve product feed errors, Ensure your product details (price, availability, descriptions) are consistent across both platforms. Reinstall the Pinterest app or reconnect your Pinterest account through Shopify if needed.

Domain Verification Problems

Domain verification issues can prevent your Pinterest account from properly syncing with your Shopify store. Without verifying your domain, your store may not appear as an approved business on Pinterest, which could affect your ability to use certain features, like Shoppable Pins.

Add the correct meta tag to your Shopify theme. Follow Pinterest’s verification guide or contact support if issues persist. If the verification still doesn’t work, try re-entering the meta tag or checking that your Shopify store’s theme allows for custom HTML.

Pinterest Tag Not Tracking Conversions

If your Pinterest tag is not tracking conversions on your Shopify store, this could affect your ability to measure the effectiveness of your Pinterest ads and organic posts.

To resolve this, verify the Pinterest tag is installed correctly on your Shopify store, particularly on checkout and thank you pages. Use Pinterest Tag Helper to test its functionality.

Tips for utilizing Pinterest in Shopify

Optimize your Pinterest profile and posts

Pinterest acts as a visual search engine, so optimizing your Pins for SEO is essential for increasing discoverability. Here’s how to do it:

• Use descriptive titles and detailed descriptions: Include relevant keywords in your Pin titles and descriptions to improve searchability on Pinterest.
• Include alt text for images: Adding alt text to your images not only boosts SEO but also makes your content more accessible.
• Focus on both Pinterest and Google SEO: Optimise for Pinterest’s internal search engine as well as Google to maximize visibility across platforms.

Building a consistent and engaging brand presence is equally important for capturing attention on Pinterest. Here’s how to ensure your brand stands out:

• Ensure authenticity: Your Pinterest profile should reflect the true nature of your products. Authenticity helps build trust with potential customers.
• Create interactive boards and pins: Tailor your boards and Pins to align with your target audience’s interests. This increases engagement and encourages action.
• Optimize visual content: Use high-quality images of your products and include relevant keywords in the descriptions. This helps improve discoverability and drives more engagement.

Use Pinterest analytics to measure performance

To measure performance and further prioritize strategy on Pinterest, the use of Pinterest Analytics is indispensable. Here’s how you can use Pinterest analytics to measure performance in detail:

• Monitor key data: Pinterest Analytics collects insights about information such as impressions, clicks, saves, and engagement rates. By following these statistics, you can better understand your records and dashboard performance, and the interaction of users with your content.
• Understanding impressions: Impressions are the total number of times Pinterest users see your pin. Tracking counts help you gauge the follow-up reach and visibility of your content on the platform. Thereby, you can analyze which tools generate the most views and identify trends or patterns in content type, timing, or artifact interactivity.
• Click value and engagement: Clicks and engagement metrics like saves, likes, and comments provide insights into users interacting with your pins. Tracking clicks can help you evaluate the effectiveness of your calls to action (CTA) and determine what factors are driving traffic to your Shopify store. At the same time, follower footprint helps you understand the interest and love of the content you are generating among Pinterest users.

Implement smart marketing strategies for Pinterest

To continue to make your Shopify store effective on Pinterest, developing smart strategies is important to take full advantage of the platform’s potential. Here are details on some ways you can do this:

• Try different ad types: Integrate different ad types like Promoted Pins, Videos, and Shopping Ads to see which one works best for your products. You should target your advertising to reach the correct audience base based on their niche, demographics and behavior.
• Collaborate with influencers: Partner with influencers or run campaigns to expand your reach. Influencers can help boost your credibility and expose your products to a larger audience.
• Test and adjust strategy: Test different approaches and track performance to determine the most effective strategy for your business. You can use Pinterest’s data analytics to track the performance of your Pins and adjust your strategy accordingly.

By applying these tips, you can effectively leverage Pinterest in Shopify, increase your brand presence, measure performance, and develop smart go-to-market strategies for success.

Conclusion

In summary, discovering how to connect Pinterest to Shopify stores opens up exciting opportunities for online store owners, helping them increase brand presence and stimulate business growth. By leveraging the visual power of Pinterest and its numerous user base, Shopify owners can introduce products, attract prospects, and increase sales. With Pinterest’s step-by-step instructions, Shopify store owners can apply an effective marketing strategy. In an increasingly digital world, using platforms like Pinterest is essential to stay competitive and reach customers effectively.