How to configure Bing Ads Universal Event Tracking on Magento 2

Universal Event Tracking is a powerful and great tool that helps you keep track of what your customers do after clicking on your ads. It not only helps you monitor all customer behavior, it also provides you with the necessary information so you can pull customers back to your store.

This’s very simple. You just create a UET tag and copy it to your website and then, Bing Ads will do the rest. It will collect data that helps you better understand your customers and from that, you can build more suitable marketing campaigns and attract more customers.

This article will guide you how to configure Bing Ads Universal Event Tracking on Magento 2.

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How to configure Bing Ads Universal Event Tracking on Magento 2

To configure Bing Ads Universal Event Tracking on Magento 2:

• Step 1: Install Mageplaza Google Tag Manager
• Step 2: Sign up a Google Tag Manager account
• Step 3: Save configuration

Step 1: Install Mageplaza Google Tag Manager

• Download Google tag manager enhanced ecommerce tracking, follow this guide to use Google Tag Manager

Get Container ID for setting Magento

Setup in Magento

Login to Magento Admin > Mageplaza > Google Tag Manager > Settings

• Choose Yes to enable the module.
• Enter Container ID from Google into Google Tag ID field.

Step 2: Sign up a Google Tag Manager account

• Choose the container where you want to set Bing Ads tag.
• Select the container as an image below:

• Click on New and continue clicking on Tag

• Enter the new Tag Name box

• From the drop-down menu, choose Custom HTML Tag like the Tag Type

• Paste the Bing Ads UET tag that you receive from Bing Ads UI in the HTML section

• Then, add Firing Rules for the newly created Tag.

Step 3: Save configuration

• Click on Preview to check the container tag.

• On the left navigation, go to overview and choose the saved version when previewing. Finally, select Public button to finish.

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