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Magento 2 Abandoned Cart Email Extension
v4.6.3The Abandoned Cart Email extension for Magento 2 helps online stores recover lost sales effortlessly. It automatically sends personalized reminder emails to customers who leave items in their carts without completing the purchase. These emails can be customized to include enticing discount coupons, motivating shoppers to return and complete their orders, ultimately boosting conversion rates and increasing revenue.
Compatible with Hyva theme
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Create customizable abandoned cart emails
Support 5 email templates
Add coupons to abandoned cart emails
Set the schedule for email dispatches
Add UTM parameters to links to monitor cart returns
Provide in-depth email reports and email logs
Track the abandoned status via Cart Board
Send test emails to check the configuration accuracy
Send SMS notifications to abandon cart customers
Add related products in emails & send follow-up emails
Compatible with:
Community:
2.3.* -
2.4.7
Enterprise:
2.3.* -
2.4.7
Free 1 year support & updates
60 days money back guarantee
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Benefits of Magento 2 Abandoned Cart Email extension
Recover lost sales
by rescuing neglected carts
Entice customers to return
with discount offers
Track abandoned cart campaigns' performance
with detailed analytics
Abandoned Cart Email Flow to Increase Conversions
Generate customizable abandoned cart emails
With the Abandoned Cart Email extension, store admins can easily configure and customize emails. This
module offers full control over email settings: targeting subscribers, adding unsubscribe links, sending
test & follow-up emails, and adding related products.
Support 5 appealing email templates
Businesses can save time on configuration by leveraging 5 pre-installed templates to quickly design
abandoned cart emails. These professionally designed templates are visually appealing, ensuring the
emails grab attention and stand out in the recipient's inbox.
Set the valid time for coupons
The validity of a coupon will be measured in hours, allowing admins full flexibility to edit this
information until abandoned cart emails are sent to customers. Time-limited coupons create a strong
sense of urgency and "fear of missing out" (FOMO), effectively motivating customers to complete their
purchases.
Insert UTM parameters to URLs
The Abandoned Cart Email plugin enables store admins to track the performance of marketing campaigns by
appending UTM parameters to URLs. These parameters help determine if customers returned to the website
via abandoned cart recovery emails and pinpoint the exact source of the return traffic.
Track abandoned cart emails in log grid
The extension provides store admins with a centralized log grid to manage all abandoned cart emails at
any time. This centralized view view simplifies the review and adjustment process, ensuring efficient email management.
View the Checkout Abandonment Report
The Mageplaza Abandoned Cart Email module offers comprehensive insights through the Checkout Abandonment
Report, including abandoned cart quantity, abandonment rate (%), and total revenue ($). These detailed
statistics enable admins to effectively monitor and optimize email recovery performance.
Analyze shopping behavior
The report tracks customer behavior leading up to cart abandonment, presented in percentages. This data
helps store owners identify and analyze the primary reasons for abandoned checkouts, enabling targeted
improvements to the checkout process.
All features
Create customizable abandoned cart emails
With the Magento 2 Abandoned Cart Email extension, store admins can manage all aspects of abandoned cart email settings, including:
Email to Subscribed Users if Items Are In Stock: Admins can send abandoned cart emails only to subscribed customers if at least one item in the cart is in stock. Emails won't be sent if all items are out of stock.
Unsubscribe Link in Email: The extension allows you to add an unsubscribe link in abandoned cart emails. Therefore, customers can unsubscribe from future emails.
Test Email To: Before sending actually abandoned cart emails to customers, admins can send test emails to their own or a specific address to ensure everything looks as expected.
Follow-up Emails: The admins can set up follow-up emails to re-engage customers who have yet to return to complete their purchase after the initial abandoned cart email.
Related Products in Email: The extension allows admins to add related product recommendations to abandoned cart emails. Thus, customers are encouraged to consider additional purchases
Customize email templates
Apart from pre-installed templates, store admins can create their own abandoned cart email templates to meet specific marketing needs or campaigns. To do this, go to the Magento admin panel and click on Marketing > Email Template.
Once a new template is created, it will automatically appear in the list of available email templates within the Abandoned Cart Email extension.
Auto-apply promotional coupons
By configuring the backend, coupons can be generated automatically. Store admins can choose a coupon rule and customize attributes.
Choose a specific coupon rule
With the Abandoned Cart Email module, admins can add coupons to abandoned cart emails using specific condition rules, such as "20% off every $200-plus purchase". Admins can also create unlimited cart price rules with this simple instruction.
Easily edit coupon's code
Store admins can create and adjust the length of coupon codes in emails to match templates and content. They can also choose from three formats available: alphabetic (letters and numbers), alphabetical (letters only), and numeric (numbers only). This flexibility makes it easy for coupon codes to fit into different email designs.
Set the active coupon timeframe
When businesses set a valid time for coupons in email, they can create dynamic, time-sensitive promotions. This feature is beneficial for several scenarios, such as:
Flash Sales: Encourage quick action by setting short expiration times.
Holiday Promotions: Offer limited-time discounts during specific periods, such as Black Friday or Christmas.
Cart Recovery: Motivate customers to complete their purchases by sending targeted discounts with a clear expiration date after cart abandonment.
Insert UTM parameters into links
UTM parameters are snippets of text added to the end of URLs. They enable tracking of specific details about traffic sources and user behavior. When linked to Google Analytics 4 (GA4), these parameters help analyze user interactions and conversions from abandoned cart emails.
Best practices for using UTM Parameters:
Clear name: Choose clear and meaningful names for UTM parameters so that you can easily understand the data.
Consistent Name: Maintain a consistent naming convention for UTM parameters to avoid confusion when analyzing data.
Monitor abandoned cart emails
The Abandoned Cart Email extension for Magento 2 provides specific information about abandoned cart emails that have been sent, including ID, Subject, Receiver, Coupon, Sequent Number, Sent Date, Status (Sent / Error / Recover), and Action (Preview / Delete / Send Again) in log grid.
Therefore, admins can monitor the email sending history more conveniently and avoid sending the wrong email, missing an email, or sending error-laden emails.
View the Checkout Abandonment Report
The Checkout Abandonment Report provides statistics about Abandoned Cart Checkout and Abandoned Cart Emails, which helps admins track email recovery effectiveness.
Statistics on Abandoned Cart Checkout
The number of abandoned carts
The abandonment rate (%) calculated as a percentage of total cart checkouts
The total revenue ($) lost due to cart abandonment
Abandoned Cart Email (ACE) Statistics
Number of abandoned carts after email has been sent
Revenue that can be recovered after sending the email
Checkout rate of recovered abandoned carts
Analyze shopping behavior
With a color-coded column chart, the Abandoned Cart Email extension delivers an at-a-glance view of shopping behaviors and cart abandonment trends. As a result, administrators can quickly understand customer behavior patterns leading to cart abandonment.
Red: 0-40%
Yellow: 40-70%
Green: 70-100%
Administrators also choose to hide or display columns in each statistics table. Clicking on "Hide optional fields" opens a popup showing all available information fields as checkboxes. Checked fields remain visible in the table, while unchecked ones will not display statistics.
Specify the time frame
This feature allows merchants to set a time limit to determine when a cart is abandoned. If a customer adds items to their cart but doesn't complete the purchase within this timeframe, the cart is marked as abandoned.
Set specific sending times & senders
Admins can freely set and change the abandoned cart email sending time. In the event that the admins make any changes, the email will be sent to the customers at the time that was most recently updated. Also, admins can change the sender's name with 5 options: General Contact, Sales Representative, Customer Support, Custom Email 1, and Custom Email 2.
Report top 5 abandoned products
The 'Top 5 Abandoned Products' report offers a detailed breakdown of products frequently left in shopping carts, including the quantity of times each product has been abandoned within a specified timeframe. This granular data helps merchants to make informed decisions.
Track the abandoned status via Cart Board
The Cart Board classifies abandoned carts into four categories: Real-time, Abandoned, Recoverable, and Converted. It also shows the time when each cart was abandoned. This tracking helps store owners identify patterns and adjust email timing to maximize cart recovery.
Here are all the Cart types:
Real-time: Carts will be located here if the abandoned time is less than the default abandonment time.
Abandoned Cart: Carts are listed here if the abandoned time is longer than the default abandonment time and there is no email information.
Recoverable: Carts will appear here if the abandoned time is longer than the default abandonment time and contains email information. Therefore, Stores can send abandoned cart emails with attractive offers to encourage customers to return.
Converted: This Converted column will display carts that have been successfully ordered.
Send SMS notifications to abandon cart customers
Stores can send SMS reminders directly to customers' phone numbers, providing a timely and personal nudge about their abandoned carts. This feature helps re-engage customers and encourages them to complete their purchases.
Show/ hide unsubscribe link in email
Store admins can decide whether to show or hide the unsubscribe link based on the campaign's objectives and customer behavior.
Set uses per coupon
Merchants can limit coupon usage to prevent abuse and ensure fairness for all customers.
Clear logs
Abandoned Cart Email information logged in the grid can be easily deleted in bulk, streamlining the management process.
Delete/ add abandoned cart emails
Admins can easily delete/add abandoned cart emails in the backend.
API support
The Abandoned Cart Email extension of Mageplaza supports using the REST API to recover shopping carts.
Extension compatibility
This extension works perfectly with other extensions of Mageplaza, including Google Analytics 4, SMTP (Free), SMS Notification, and GDPR.
What customers say about Abandoned Cart Email
Product reviews:
41
Overall rating:
5.0
5
4
3
2
1
Carrol Leona
26 January 2024
Verified purchase
The abandoned cart email module has helped us convert previously forgotten cart items into orders. In addition, support has been extremely helpful when we have a question. Highly recommended!
Roy
18 November 2022
Verified purchase
We have more customers purchasing products now. It is so great to watch the customer come back and complete their purchases.
Arvind
16 September 2022
Verified purchase
Hi,
I am using this extension for one of my clients it is fabulous
Thanks Mageplaza
Luke
02 September 2022
Verified purchase
Very happy with the support received from Mageplaza. Really impressed with their response time and ability to resolve my issue quickly. A+
pratheek
05 June 2022
Verified purchase
Easy to install, configure and use. Very useful and must-have for your e-commerce store. We use it to successfully send feeds to multiple ad platforms.
Inbuilt templates save time and make it very easy to start using it.
dARKON
01 June 2022
Verified purchase
It's working perfectly. Very easy and intuitive to use. It is worth it.
Jose
04 May 2022
Verified purchase
This works better than I expected. Customers do come back after that, big thanks to you Mageplaza.
John
19 April 2022
Verified purchase
With this extension, I've brought many customers back to my store. And amazingly, my sales have instantly improved. Love you guys!
Nishant
14 December 2020
Verified purchase
The extension got installed without any bug and is working pretty fine. no issue yet
Vladimir Dokuzanov
16 November 2020
Verified purchase
This is exactly what we needed!! Can't wait to see the results!
Vladimir Dokuzanov
10 November 2020
Verified purchase
We have install the plugin in our store. We find it super helpful and easy to operate. You have excellent support and customer attention here at Mageplaza.
Pritesh
02 October 2020
Verified purchase
Simpler yet effective & easy to configure
Pritesh Lakhani
02 October 2020
Verified purchase
Simple Yet easy to configure.
Joel Herrera
09 June 2020
Verified purchase
This is exactly what we needed!! Can't wait to see the results!
Joel Herrera
01 June 2020
Verified purchase
We activated the extension and realized it offers far more than we realized. Very happy with our purchase!!
Sascha
05 March 2020
Verified purchase
This is a great tool. Before using Mageplazas Abandoned Cart E-Mail extension I used Aitoc's extension. Everytime I added or changed something in the store, the extension stopped working and I had to contact support. Then I switched Mageplaza and this extension works like charm. Great templates and settings. I am very happy with this Extension. Plug n Play :-) And no more hassle.
Sachidanand Jha
16 January 2020
Verified purchase
We have install the plugin in our store. The plugin is easy to install and navigation is also easy. The so many feature to cover business loss due to abandoning the cart is making this tool better then other vendors.
Kishyr Ramdial
29 November 2019
Verified purchase
Mageplaza has the BEST customer support I have ever experienced. I will always recommend Mageplaza to anyone.
Alam Zaib
02 October 2019
Verified purchase
I am satisfied with this extension, not only for an excellent functionality but Mageplaza's team also gives good support
Regards
indus valley
01 June 2019
Verified purchase
No problem with that just doing what we want. Its price is much better than the alternatives, without sacrificing features. Another power addition to our productive life
GOS
30 May 2019
Verified purchase
The data says it all... Cart abandonment is a problem. The average eCommerce store loses over 75% of its sales to cart abandonment. Some industries experience average cart abandonment as high as 83.6%. Don't be a statistic, get this extension. Simple install, easy config and fantastic customer service. You will not be disappointed.
Kaamastra
19 April 2019
Verified purchase
This extension is a great tool to follow up with potential customers. It works as it's described on the product page. We really didn't expect that this would increase our conversions rate so quickly. Amazing results!
Simone
08 April 2019
Verified purchase
Its strong points are the simplicity and the wide choice of templates already provided (easily customizable). Detailed documentation is available and the support is very helpful.
Panos
27 March 2019
Verified purchase
This extension is great I managed to increase my sales and with an easy way engage with my customers.
Thank you very much for a great product.
BNStudio
28 February 2019
Verified purchase
No problem with that just doing what we want. Its price is much better than the alternatives, without sacrificing features. Another power addition to our productive life!
Chapman
30 November 2018
Verified purchase
Abandoned carts are a huge worry especially if you did not optimise your check out process. This extension sends out emails to encourage your customers to check out, so even if 1 out of a 100 follows through this nudge, it would have paid for this extension!
Vene
20 October 2018
Verified purchase
You need to get the extra package where Mageplaza will do the installation for you. Otherwise, you need to spend lots of time on it and if you have any questions and create a ticket expect an answer from 24-30 hours.
mostafa
28 September 2018
Verified purchase
This module works perfectly just as we wanted it. Price is much better than the alternatives, without sacrificing features. It's completely customizable and trackable. I highly recommended. We started seeing improvements in abandoned cart rates.
N Pinnath
17 September 2018
Verified purchase
This extension is a great tool to follow up potential customers. It works exactly as it's described on the product page. We really didn't expect that this would increase our conversions rate so quickly. Amazing results!
MC
29 August 2018
Verified purchase
This is a very easy extension to configure and with a lot of prebuilt functionalities, as the email templates sent to recover the cart. Also, the support team is very quick and efficient.
100% satisfied
Abd elghany
25 January 2018
Verified purchase
Thanks Mageplaza for providing this amazing extension and for their customer services and for their quick response. I recommend this extension as it will help for increasing customer. it helps to grow your business. I recommend it.
Jason
25 January 2018
Verified purchase
The extension is great. It helped me recover a great % of my client to come back and make a purchase. I am even more very satisfied with the support they are super responsive and they know what they are doing. I would definitely recommend Mageplaza. Looking forward to purchasing new extensions.
Mohamed
23 January 2018
Verified purchase
This extension is very good as it helps to get more customers as it helps with marketing. They provide amazing customer services and quick response. This is the best cost effective from the Magneto 2. I recommend it to have it on your website.
Shayan
13 December 2017
Verified purchase
Before adding this product I had no idea how many carts were being abandoned, and what should be done with that, each cart that is abandoned now is given a chance from this plugin to convert it into a sale, I`m glad I invested in this plugin, I`m a regular at Mageplaza and I`m glad I got this plugin.. another power addition to their product line!
Shayan
13 December 2017
Verified purchase
Been using it only for a couple of weeks, it was very easy to setup, detailed documentation throughly enjoyed the process.. also great support as always, I have configured the rules and now waiting for conversions I`m pretty sure it's a very well written extension!
Hervé
05 December 2017
Verified purchase
Trés bonne application, prix abordable facilité paiement par paypal, grand choix d'application disponible en bref module et service client au top que du bonheur thanks Mageplaza à bientôt hervé
Alex
18 November 2017
Verified purchase
Just install, configure the mail templates and schedule. We saw recuperated sales within 24 hours of installing. The built in templates were a little awkward (developers don't speak English as a first language, it appears), but replace with your own language and it was up and running for me in literally 15 minutes. This extension has paid for itself within the first week of using it.
Gísla Héðinsdóttir
17 November 2017
Verified purchase
Our online store has some serious problems with cart abandonment as the shipping fee is often high. However, since I had this outstanding extension run in my site, we cut down the cart abandonment rate and the revenues have been recovered quickly. Thanks Mageplaza! Good job!
Lottie A. Entrekin
31 October 2017
Verified purchase
The extension works well, nothing to complain about the service. I think I like some cute pre-made email templates created by Mageplaza. However, I still create some others my own. Good job!
Annie Davis
27 October 2017
Verified purchase
I installed Mageplaza Abandoned Cart Emails couples of weeks ago and figured out it brings me back many potential customers. Sometimes, I see them adding more items to cart and complete the checkout successfully then, totally satisfied with the extension
Cornel
19 October 2017
Verified purchase
This is a great and very useful extension. Easy to install and setup. This is the best cost effective from the magento market. I recommend this to anyone. Thank you!
Release notes
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v4.6.3 (Magento v2.4.x)
09 December 2024
New Update: Recovered Revenue fixed - Recovered Order Time watting 5 hours (after click in Email)
-
v4.6.2 (Magento v2.4.x)
23 October 2024
- Compatibility: Now compatible with Hyva theme
- New Update Performance: We have improved the processing speed of Cron by over 11%
-
v4.6.1 (Magento v2.4.x)
08 May 2024
- Compatibility: The extension is now compatible with Magento 2.4.7.
- Bug Fix: We fixed a minor admin bug in report.
-
v4.6.0 (Magento v2.4.x)
26 April 2024
- We Update: Merge three sections: Overall Report, Checkout Abandonment Report and Abandoned Product Report into one comprehensive Report
- We Update: Add UTMs to track effectiveness on GA4
- We Update: Optimize the configuration
-
v4.5.2 (Magento v2.4.x)
31 July 2023
- Fix: Not correct sender according to store view when send again in overall report
- New Update: UG Link
-
v4.5.1 (Magento v2.4.x)
09 May 2023
- Compatibility: Compatible with SMS log
- Compatibility: Compatible with Magento 2.4.6
-
v4.5.0 (Magento v2.4.x)
08 February 2023
- Added feature: exclude out of stock & disabled products from email
- Improved compatible with Mageplaza One Step Checkout
- Fixed minor bugs
-
v4.4.2 (Magento v2.4.x)
20 October 2022
- Fixed bug: email will be still send after recover link is clicked
-
v4.4.1 (Magento v2.4.x)
27 September 2022
- Compatible with Magento v2.4.5
- Fixed minor bugs
-
v4.4.0 (Magento v2.4.x)
10 August 2022
- Added notification via SMS and WhatsApp
-
v1.8.0 (Magento v2.3.x)
10 August 2022
- Added notification via SMS and WhatsApp
-
v4.3.1 (Magento v2.4.x)
16 June 2022
- Compatible with Magento v2.4.4
- Fixed data error in abandoned cart report table
-
v1.7.1 (Magento v2.3.x)
16 June 2022
- Fixed data error in abandoned cart report table
-
v1.7.0 (Magento v2.3.x)
24 February 2022
- Display Related/Up-Sell/Cross-Sell Products in Email
- Added Unsubscribe Link to Email
-
v4.3.0 (Magento v2.4.x)
24 February 2022
- Display Related/Up-Sell/Cross-Sell Products in Email
- Added Unsubscribe Link to Email
-
v1.6.2 (Magento v2.3.x)
28 December 2021
- Improve cart board, checkout abandonment report & abandoned product report
- Fixed minor bugs
-
v4.2.2 (Magento v2.4.x)
28 December 2021
- Improve cart board, checkout abandonment report & abandoned product report
- Fixed minor bugs
-
v1.6.1 (Magento v2.3.x)
22 November 2021
- Fixed error send reminder email to Guest
- Fixed minor bugs
-
v4.2.1 (Magento v2.4.x)
22 November 2021
- Compatible with Magento 2.4.3-p1
- Fixed error send reminder email to Guest
- Fixed minor bugs
-
v1.6.0 (Magento v2.3.x)
26 October 2021
- Added Abandoned Cart Blacklist
Frequently Asked Questions
This extension is an indispensable tool for any e-commerce store due to its marketing automation features, specifically email marketing automation.
- Recover lost sales: Remind customers of forgotten items
- Level up customer personalization: Freely customize email content to satisfy different customer groups
- Increase conversion rates: Turn abandoned carts into completed purchases
- Gather customer insights: Understand reasons for cart abandonment
- Build customer relationships: Show customers you care and provide assistance
- Promote additional products: Suggest related items or upsells
- Improve ROI: Effective tool with a high return on investment
First, address your email settings. Ensure that email notifications are enabled in your Magento account settings and that your email address is accurate. Then, check your email templates to make sure they are properly set up and not stuck in a draft or inactive state.
Yes, Mageplaza Abandoned Cart extension can track guest’s abandoned carts as long as they leave their email address.
Here's a recommended timeline for sending abandoned cart emails:
- First email: 1-2 hours after cart abandonment (This initial email serves as a gentle reminder that the customer has left items in their cart. It should be brief and non-intrusive, simply reminding them of the abandoned products).
- Second email: 24-48 hours after cart abandonment (If the first email has not been responded to, send a second one within 24-48 hours. This email can offer a discount or incentive to encourage them to return).
- Third email: 3-7 days after cart abandonment (Send a final follow-up email within 3-7 days. This email can highlight the benefits of the products, offer a personalized recommendation, or express a sense of urgency to encourage them to act quickly)
Yes! Product images will be automatically included in abandoned cart emails.
To help your stores diversify user experience and enhance customer engagement, we offer you 5 pre-made email templates that can be used in different cases. You can edit and create your own templates easily in the backend by clicking on Marketing > Email Template. The newly created template will automatically be displayed in this section.
Yes! You can apply the same rule for all store views or just restrict it in some certain ones.
From the Admin Panel, select Marketing > Abandoned Cart Email > Cart Board. You can view those carts in the Converted section here. Cart Board will categorize carts into 4 types as follows: Real-time, Abandoned Cart, Recoverable, and Converted.
In this case, the module will automatically stop sending reminders to customers.
Pricing
Choose your suitable edition.
Community
$134.1 (
Free 1 year support & updates
60 days money back guarantee
Read our policies
Supports for Magento 2 Community Edition
Enterprise/ Magento Cloud
Most popular
$314.1
(
Free 1 year support & updates
60 days money back guarantee
Read our policies
Supports for Magento 2 Enterprise Edition
Highest priority support
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