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Magento 2 Google Analytics 4
v4.7.0The Magento 2 Google Analytics 4 extension helps online stores easily integrate with GA4 and GTM to track customer behavior, monitor store performance, and measure promotion effectiveness. It enables you to set up advanced e-commerce reports in the latest GA4 version, all without the need for complex coding. With this module, making data-driven decisions is just a few clicks away.
Compatible with API/GraphQL
Access comprehensive reports on important store metrics
Analyze customer's activity
Track Google Ads dynamic remarketing
Set up Facebook conversion tracking
Generate JSON file with 1 simple click for easy integration
Comply with Google Consent Mode V2 New
Compatible with:
Community:
2.3.* -
2.4.6
Enterprise:
2.3.* -
2.4.6
Free 1 year support & updates
60 days money back guarantee
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Track essential ecommerce metrics with Google Analytics 4
GA4 - Powering the World’s Top Websites
Track user engagement
Magento 2 GA4 extension allows you to gain valuable insights by accessing comprehensive
reports that detail how customers interact with your site, including their shopping journey,
checkout behavior, engagement time, and more.
Implement dynamic remarketing
GA4 plugin enables you to track customers' actions after they click on marketing ads or visit your store website, providing essential data to maximize the ROI (return on investment) rate.
All features
Analyze shopping behavior
The Magento 2 Google Analytics 4 extension provides a comprehensive report on customer shopping behavior, recording the revenue and each purchase stage like view products, add to cart, and complete payment. These insights provide e-commerce business owners with a clear understanding of shopper interactions, helping identify the stages causing the most cart abandonments so they can address issues promptly.
Examine checkout behavior
GA4 can also track how customers progress through the checkout process, from clicking the checkout button to adding shipping and payment details, and finally placing an order. With a straightfoward chart report, marketers can pinpoint the exact checkout step causing abandoment and make improvements to optimize the process.
Track user engagement
User engagement is one of the most direct indicators of a customer's interest in a website. That’s why it’s a key metric marketers focus on when running online businesses. For example, you can track user engagement across different product pages to help identify which pages have positive engagement rates and then focus on these products to maximize sales potential.
With our module, essential metrics like average engagement time, users per minute, and top-visited pages are all displayed through clear charts, graphs, and tables. This provides a simple yet detailed view of how visitors interact with each page, empowering businesses to make wiser, data-driven decisions.
Monitor user acquisition
Maximizing revenue requires marketers to carefully manage operational costs, especially when it comes to user acquisition, which can be expensive if not optimized effectively. To address this, GA4 is designed to analyze and track new users while providing insights into their origins - whether from organic search, direct traffic, referrals, or cross-network channels.
With user acquisition reports from GA4, store owners can view a detailed breakdown of users coming from each source. This valuable data helps businesses identify which channels are most effective at reaching their target audience and which ones may need improvement, ensuring smarter investment in marketing efforts.
Get full picture of customer journey
Our Magento Google Analytics 4 module provides detailed insights into every step of your customers' journey. By tracking various events together, you can monitor everything from their first visit to your website to completing a purchase. This allows you to understand how they interact with your store, which products or pages capture their attention, and the actions that drive conversions.
Track impression and click
A standout feature of Mageplaza’s Magento 2 Google Analytics 4 module is its ability to track product impressions and clicks by position. Admins can seamlessly monitor interactions across various product placements, including Related Products, Up-sell Products, and Cross-sell Products. By identifying the products with the highest impressions and clicks, you can refine your marketing strategies and focus on these items to boost revenue effectively.
Run effective ads with dynamic remarketing
Dynamic remarketing elevates traditional remarketing by personalizing ads to show products or services that website visitors previously viewed. Unlike the old traditional method, which targets all website visitors, dynamic remarketing tailors ads to individual interests, increasing the chance of completing purchases.
This targeted approach helps online stores re-engage lost shoppers, driving them back to complete their orders. By focusing on potential leads - customers who have already shown interest - dynamic remarketing improves ad efficiency, boosts conversions, and increases sales, ultimately offering a higher return on investment.
Support Facebook Pixel
The Magento 2 Google Analytics 4 extension includes seamless integration with Facebook Pixel, a powerful tool to enhance your Facebook advertising strategies and boost conversions. By leveraging Facebook Pixel, businesses can gain deeper understanding into customer behavior and optimize their sales funnel for better results.
With Facebook Pixel, you can:
Record visitor data: Capture essential information about site visitors to understand their actions and preferences.
Build retargeting lists: Create tailored retargeting audiences based on user activity, helping you re-engage potential customers effectively.
Track events and conversions: Monitor standard and custom events, such as purchases or cart additions, to measure campaign success.
Develop advertising audiences: Use data to craft precise advertising audiences for more targeted and impactful ad campaigns.
Access detailed reports: Take advantage of Facebook Analytics to generate people-based reports and gain deeper insights into user interactions.
Auto-generate tracking events
To make the most of GA4, businesses need to set up many tracking events. For large companies, manually creating hundreds of events can be time-consuming and tiring.
Fortunately, the Magento 2 GA4 extension by Mageplaza can simplifie this process with just one click. The extension will auto-generates a JSON file containing all the essential tags, triggers, and variables needed to track e-commerce events in GA4.
With this feature, there's no need to spend hours configuring individual events manually. Simply generate the JSON file, import it into GTM, and all the events are activated instantly—saving you time and effort while ensuring accurate data tracking. Let the extension handle the heavy lifting, so you can focus on driving business growth.
Simplify source code
Setting up e-commerce tracking events like GA4 or Google Ads often requires inserting a lengthy source code for each event. As the number of events grows, so does the amount of code running on your site, which can slow down page loading times, harm SEO, and lower search rankings.
But don't worry, Magento 2 Google Analytics 4 offers a streamlined solution to this problem - using Google Tag Manager. Out advanced module is the bridge between your Magento store and GTM. You will only need to add a single GTM tracking code to your site, while all events are efficiently managed within the Tag Manager, ensuring faster load times and better SEO performance.
Support 60+ Tag Types
A tag is one of the three core components that Google Tag Manager relies on, alongside triggers and variables. Specifically, it’s a snippet of code embedded within your page structure, designed to send data to systems like Google Analytics 4.
Our extension allows you to set up multiple events tailored to your marketing strategies, offering over 60 customizable tags to fulfill all your e-commerce business requirements. Examples of commonly used tags include:
Google Analytics
Google Ads
Google Floodlight
Crazy Egg
LinkedIn Insight
Ensure user consent
To avoid severe penalties (up to 4% of annual global revenue or €20 million) for non-compliance with user data protection laws, our module provides robust solutions to safeguard user rights:
Google Consent Mode V2 New
This feature displays a cookie consent request, allowing visitors to choose which data they agree to be tracked, ensuring compliance with Google’s strict standards. Admins can also configure cookie validation for up to 365 days to meet the ePrivacy Directive policy.
GDPR Compliance
The module also anonymizes IP addresses in HTTP requests sent to Google Analytics, helping businesses operating in the EU meet GDPR requirements and avoid punishments.
What customers tell about us
Product reviews:
59
Overall rating:
5.0
5
4
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2
1
Shahid Gill
22 January 2024
Verified purchase
We've tried several tag management solutions, and this extension stands out for its simplicity and efficiency. The real-time preview mode and the ability to customize tags for specific pages have made our tracking setup more flexible and reliable.
Ramez
18 October 2022
Verified purchase
very good product , simply does what described and easy to install and configure
Leonardo
22 September 2022
Verified purchase
The Google Tag Manager was suggested to us by our SEO managers as it makes easier to work on tags without any particular technical knowledge. we are very happy with it!
Lydia
19 September 2022
Verified purchase
I'm good thanks
Chris
13 August 2022
Verified purchase
Great Support
Nicolas
26 July 2022
Verified purchase
I use this extension for affiliation and it's perfect
i select support complete and dev Mageplaza at configured Google Tag Manager for me. Configuration is perfect now.
Thank you very much for your work and your help.
Unicorn Denmart
26 July 2022
Verified purchase
Google tag manager has been great to use functionality-wise. Mageplaza also provided great support and corporation during the support period, we really hope we can have many amazing products from Mageplaza in future.
SNNR Pvt. Ltd.
06 July 2022
Verified purchase
Purchasing the plugin was seamless, Implementation was equally easy as well
SNNR Pvt. Ltd.
06 July 2022
Verified purchase
Purchasing the plugin was seamless, Implementation was equally easy as well
Maria Mosso
21 June 2022
Verified purchase
All Mageplaza extensions are well documented.
No need to ask for support and best quality price.
pratheek
05 June 2022
Verified purchase
A very useful extension at a reasonable price.
We are using it since a long time. Satisfied with the extension and the support by Mageplaza. Keep up the good work.
Javier
17 May 2022
Verified purchase
Because Magento Community does not export e-commerce data to Analytics through GTM, this extension is a must-have.
Manny
04 May 2022
Verified purchase
A wonderful module if you're currently using Google Analytics for your store. Cheers!
Abby
29 April 2022
Verified purchase
The support is on point. Thanks for such a timely response.
Michael West
19 April 2022
Verified purchase
I am glad and very happy with the customer service of Mageplaza. Your support engineer helped me a lot.
Prelyk
19 April 2022
Verified purchase
With only $99, I can enjoy a great Google Tag Manager extension for my store. Plus, the support team has helped me a lot with my first use. I can never complain about such a great service like this.
Stig Hubred
25 June 2021
Verified purchase
Great extension that delivers as promised. It provides an easy way of handling e-commerce tracking. We use it for Google Ads and Facebook and it works without problems.
We are using several extensions from Mageplaza (Layered navigation, Product feed, Facebook plugin, etc.) and they always deliver work of high quality and extensions of great value.
Jaimie Dijstra
08 June 2021
Verified purchase
For its price this is a great extension, works out of the box, extremely simple to install with the bare-bone basics of tag manager analytics, etc. The only thing missing from it is instructions on tag manager full setup such as a JSON file import to google tag manager, tag manager is a hurdle in itself to set up the events tags and triggers for advanced tagging. If this came with the extension It would add a lot more value to the extension.
Still, despite this gripe(!), I'm very happy with the extension and with the price tag as it is I'm giving it 5 stars!
Senthilkumaran S
19 May 2021
Verified purchase
A useful extension to add an Ecommerce Tracking feature in Magento for GMC and Facebook Pixel, looking forward to getting more platforms integrated
PKS
28 April 2021
Verified purchase
So far it works really well for our Facebook pixel. Everything seems greatly automated.
For my taste, it could be a bit more granular in the near future, but I am sure there will be plenty of good updates coming.
faraz bashir
16 April 2021
Verified purchase
Very Helpful extension for Magento 2 website. I have installed this extension and this extension excellent Work With all Platform Google tag manager, Google analytics, google adword, and Facebook pixel. Dear Mageplaza Team please also add other platforms pixel, Snapchat, Pinterest and Twitter, etc
faraz bashir
16 April 2021
Verified purchase
Best Extension For Magento 2 Stores. All in one extension for Facebook Pixel, Google Tag Manager, and Google analytics. Easy to configure. This extension is perfectly working with all platforms. Mageplaza all module is best and very helpful
Oleg
19 March 2021
Verified purchase
Useful extension - allow to configure tags for GTM, flexible settings, working perfectly with Facebook Pixel and Enhanced Ecommerce. Easy installation with composer, perfectly compatible with other Mageplaza modules. Thank you very much!
Kévin H.
17 February 2021
Verified purchase
Very good module. Allowed us to set up a tagging plan in a few days.
Joel
05 January 2021
Verified purchase
The extension is OK but e were hoping for a lot more - It only has the basic tracking for Facebook and Google Analytics. All things like adds to wishlist and swatch requests (specific to our site) all had to be done by ourselves in GTM. Also no support for Google Ads which I was expecting.
If you just need basic eCommerce tracking for Facebook and Google analytics then it is good, but if you need more then better to just do everything yourselves.
RYAN
14 December 2020
Verified purchase
Easy to configure. Thanks!
Fabiano
18 November 2020
Verified purchase
Very good extension, very useful and very simple to use.
Sean
20 September 2020
Verified purchase
The extension was easy to install and configure. The documentation is pretty good. Nice and tidy fix for handling tag manager and Facebook pixel in one place without having to do any coding.
Olivier
18 September 2020
Verified purchase
I bought the Mageplaza extensions on the tenth September 2020, it was a sunny day and I like it, My webmaster asked me to buy this extension and it was a good idea. Anyway we are now using the extension and it's GOOD
FFC
07 September 2020
Verified purchase
AMAZING EXTENSION
Marco
18 June 2020
Verified purchase
The extension is great and easy to use !
Mustafa
28 November 2019
Verified purchase
Purchased this extension and it works like a charm. support team was very helpful and fast. Highly recommend Mageplaza extensions!
It
29 October 2019
Verified purchase
I had some issues with getting a ticket started but once I was in touch with the technical team everything went smoothly.
Magnacraft
26 July 2019
Verified purchase
Shin, my technical supporter was extremely helpful and prompt to identify the issue and provide a fix. Awesome job! I hope these fixes make into the later releases of the extension.
Bruno
16 July 2019
Verified purchase
What a great support! Detail-oriented, accurate, straight to the point and solve the problem. I couldn't believe that it solved that fast.
Thomas André Jensen
30 May 2019
Verified purchase
Really great and friendly customer service! I worked with you guys for only 1 day and the issue is sorted fast. Will recommend you to others!
Salva
03 May 2019
Verified purchase
Awesome quality, wonderful extension!
Google Tag Manager plugin works great and does what it says on the tin, definitely, I will recommend this module.
Karthick
14 April 2019
Verified purchase
The installation was a smooth and painless process and worked straight away. Currently, it works exactly as I expected. Worked seamlessly when I upgraded the core Magento too.
Abed
17 March 2019
Verified purchase
This is a very important extension that I was looking for in a while, Mageplaza met my expectations and the price tag was awesome too.
Thanks, guys for your hard work.
Xu lanlei
12 March 2019
Verified purchase
Exceptional customer support! Based on the support provided by Eric and his team Mageplaza has earned a new loyal customer. Thank you very much once again, great job!
Hansi
26 February 2019
Verified purchase
Install module, add the google tag manager ID, done!
Well, not exactly, you need to configure your tags in your Google account but that is another story.
I am using Magento 2.3
Andre
22 February 2019
Verified purchase
The extension is very good, easy to use and easy to install. It does the job. The support team is also very fast. I can recommend.
John
15 January 2019
Verified purchase
Our developer was able to get support assistant right away. The extension works great on our clients Magento site. Thank you for all your help.
Dean
05 December 2018
Verified purchase
I wish Mageplaza made more Magento extensions. I have used both their SMTP and this Google Tag Manager extension. They work perfectly. I wish they made an extension to turn Magento into a Marketplace. I purchased Webkul's extensions for that and their quality doesn't even come close to Mageplaza's. Maybe it's that Mageplaza focuses on much smaller extensions to ensure they get everything right but I can definitely tell the difference in quality. I used this Google Tag Manager extension to enable Facebook Pixel on my site and it's great. I didn't have to embed any code in my application and Facebook pixel auto detects events like Add to Cart and Purchases and Google Tag Manager wires it all together with the help of this little gem.
Chris
26 October 2018
Verified purchase
Google Tag Manager plugin works great and does what it says on the tin, definitely, I will recommend this module. The installation was a smooth and painless process and worked straight away.
Radoslav
13 October 2018
Verified purchase
It was very easy to install and setup. Currently, it works exactly as I expected. Thanks, Mageplaza. I would recommend this great module to everyone.
KAROL
02 August 2018
Verified purchase
This is a must-have tool for every store. Everything works as promised, this extension works great, much better than free extensions for Google Tag Manager. Also, the good documentation of this extension helps too. I will be a loyal customer for a long time!
Yusuf Wadee
19 April 2018
Verified purchase
Very good service. My issues were resolved quickly and extensions are working
Jonathan Cunliffe
02 April 2018
Verified purchase
Very responsive support. Thanks
Adriano
23 March 2018
Verified purchase
This extension is very helpful and works well. The support is very good.
The installation is very easy. The module is very simple to configure. I recommend for every one to use any extension of Mageplaza.
Claudio
16 March 2018
Verified purchase
Great extension that makes it really easy to work with Google Analytics and AdWords. Makes work easier for my employees. Simple installation and very good manual. I ordered more extensions and had a positive experience everywhere.
Art
06 February 2018
Verified purchase
I need a tool that would let me track multiple ad campaigns as to pay for our affiliates. With this I am able to attribute properly every single different ad campaign and pay my marketers accordingly.
Mohamed
01 February 2018
Verified purchase
This is extension is very good and helps SEO on Google. Helps in marketing as well. Thanks to Magaplaza for introducing this extension. Overall this extension is excellent and very easy to install. Great!
Shayan
14 December 2017
Verified purchase
Very smooth, all you have to do is put in your tracking id, and there are some configurations, thanks to their great documentation i was able to set this up smoothly and now analytics is tracking the site effectively! love it, great work MP! loyal customer for long!
Sunil
14 October 2017
Verified purchase
This extension makes it easier for advanced tracking and integrating with google tag manager. Installation was easy and I am happy with it. Thank you, Mageplaza. Keep up the good work!
Jdfermin
04 October 2017
Verified purchase
Its very necessary, I needed to enable Google Tag Manager for my Magento store.
Then I came across this free extension. and In minutes, I was able to install and use this extension.
There is a minor issue with setup, I resolved by myself.
kashish
23 September 2017
Verified purchase
I needed to enable Google tag manger for my magento store.
Then I came across this free extension. and In minutes, I was able to install and use this extension. Worked very well for me.
A must have extension if you wish to enable GTM on your magento store..
Rosa Royalfern.
22 August 2017
Verified purchase
At that miserable time, I was just a newbie to Magento 2 who had no idea about Adwords and Google Analytics and HTML stuff and so on at the same time. Everything was a true mess. Until one of my partners recommended me to try Mageplaza's extensions and luckily it's free so I immediately checked it out like Ihavenothingtolose :d
Then things turned out pretty ok, the modules are easy to understand and configure. I did figure out that remarketing is basically necessary for every store. Fortunately, Google Tag Manager supported me on this issue really quickly. One more cup of tea in here that I'm no longer maintaining tons of usual code on the source of our website, mostly for the time being I just need this extension only to handle all my current script-tags. Again, thanks Mageplaza for granting me this good chance to practice!
Sandeep
19 August 2017
Verified purchase
This was very helpful for us. We were trying other tag manager but this was good. Installation was also easy when compared to the other extension available in the market. Overall the product was awesome.
Release notes
-
v4.7.0 (Magento v2.4.x)
12 August 2024
New Feature: We added Google Consent v2 for Google Analytics 4
-
v4.6.1 (Magento v2.4.x)
04 May 2024
- Compatibility: The extension is now compatible with Magento 2.4.7
- New Feature: We added to show Event for Facebook Pixel
-
v4.6.0 (Magento v2.4.x)
27 December 2023
- New Feature: We added “Show Events” field into group “Google Analytics 4”
- Compatibility: The extension is now compatible with PHP 8.1
- Compatibility: The extension is now compatible with Mageplaza GDPR in Ga4
- New Update: We updated config
- New Update: We updated the following event add to cart, remove from cart
- New Update: We updated event add to wish list, event Customer Login After, event Order refund, event Add shipping, event Add Payment, event add_to_cart for “add all to cart” wishlist, Search event in Ga4 and FB Pixel
- New Update: We updated Custom Dimensions, and Custom Metrics in Ga4
- New Update: We updated Track Impressions and Clicks By Position in Ga4
- New Update: We updated the missing code of the event Customer Login After in GA4
- New Update: We updated compa event add_to_cart with module Mageplaza Osc in GA4
- New Update: We updated the template for the new event
-
v4.5.0 (Magento v2.4.x)
24 March 2023
- Compatibility: The extension is now compatible with Magento 2.4.6
- New Feature: We added track product impressions and click by position in the Related, Up-sell, and Cross-sell section
- New Feature: We added track product impressions and click by position in the Advanced Result Page
-
v4.4.4 (Magento v2.4.x)
30 January 2023
- Compatibility: The extension is now compatible with Magento 2.4.5
- Bug Fix: We fixed a minor bug which Datalayer
-
v4.4.3 (Magento v2.4.x)
04 November 2022
- New Update: We added setup database schema XML
-
v4.4.2 (Magento v2.4.x)
07 September 2022
- Compatible with Magento v2.4.5
-
v4.4.1 (Magento v2.4.x)
17 August 2022
Fixed minor bugs
-
v2.6.1 (Magento v2.3.x)
17 August 2022
Fixed minor bugs
-
v4.4.0 (Magento v2.4.x)
29 July 2022
- New feature: create & export tag, trigger, variables
-
v2.6.0 (Magento v2.3.x)
29 July 2022
- New feature: create & export tag, trigger, variables
-
v4.3.1 (Magento v2.4.x)
10 June 2022
- Compatible with Magento v2.4.4
-
v4.3.0 (Magento v2.4.x)
15 April 2022
- Added Google Analytics Opt out
- Added Tracking custom dimensions and metrics
- Compatible with Mageplaza GDPR
-
v2.5.0 (Magento v2.3.x)
15 April 2022
- Added Google Analytics Opt out
- Added Tracking custom dimensions and metrics
- Compatible with Mageplaza GDPR
-
v2.4.0 (Magento v2.3.x)
01 March 2022
- Supported RestAPI & GraphQL
- Added Advanced Matching & Add To Wishlist event for Facebook Pixel
- Fix minor bugs
-
v4.2.0 (Magento v2.4.x)
01 March 2022
- Supported RestAPI & GraphQL
- Added Advanced Matching & Add To Wishlist event for Facebook Pixel
- Compatible with Magento v2.4.3-p1
- Fix minor bugs
-
v4.1.3 (Magento v2.4.x)
26 October 2021
- Compatible with Magento v2.4.3
-
v4.1.2 (Magento v2.4.x)
10 August 2021
- Fixed minor bugs
-
v2.3.2 (Magento v2.3.x)
10 August 2021
- Fixed minor bugs
-
v4.1.1 (Magento v2.4.x)
07 July 2021
- Fixed minor bugs
Frequently Asked Questions
Google Analytics 4 extension helps store owners collect important data from websites and provide comprehensive insights into businesses. With this module, store owners can understand their customers better based on Shopping Behaviour, Checkout Behaviour, Product Performance, Sales Performance, and Product List Performance reports. It helps connect your web pages with Google Tag Manager, Google Adwords, and Facebook to keep track of customer activities on your online store.
In short, GA4 is the advanced version of UA. Google Analytics 4 can track websites, apps, or both at the same time, whereas Universal Analytics can only track websites. It also includes more diverse monitoring out of the box, as well as the ability to simply create custom reports and data funnels. Please check out Google Documentation for detailed technical changes.
Yes. Since July 1, 2023, GA4 has completely replaced the old UA ver, and it can run independently. The great news is that if you're using our Google Tag Manager extension, you can set up GA4 in Magento 2 easily.
There are basic steps that you need to follow before adding GA4 in Magento 2, such as:
- Create GA4 Property
- Get Measurement ID
- Create a GTM Account and Container
- Locate Public, Account, and Container ID
For more detailed instructions, please check our guide.
The old UA used to provide five enhanced e-commerce reports. Since GA4 took place, things have gone differently. Although the way GA4 works has changed a bit, it still supports merchants in tracking their e-commerce performance in various aspects.
To collect e-commerce data in GA4, you need to add events to your site/app/in your Google Tag Manager container. Because the events require extra context to explain meaning, they aren't sent automatically. You can view an overview of the Google Tag Manager installation guide here.
The Cookie Restriction mode may stop the extension from tracking the users from your site unless they accept the cookie. This applies to all actions the users engage in on your website, even placing orders. Therefore, you may find a number of orders to stay untracked.
Yes, dynamic marketing is one of Mageplaza's highlight features. In order to enable dynamic marketing, simply paste your Conversion ID and Lable in the Google Ads Remarketing section in the backend.
It might take up to 48 hours to start flowing your data into Google Analytics 4. While waiting, you can double-check to ensure the configuration process from the product page is correct.
We don't recommend you to do so. Instead, it would be better to create a new GTM container for your new tags.
Pricing
Choose your suitable edition.
Community
$134.1 (
Free 1 year support & updates
60 days money back guarantee
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Enterprise/ Magento Cloud
Most popular
$314.1
(
Free 1 year support & updates
60 days money back guarantee
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