How to Track your Website’s Traffic in Google Analytics in Odoo

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Are you seeking ways to track the performance of your website, evaluate user behavior, and learn about your users’ demographics, interests, and devices? If this is the case, tracking your website’s traffic via Google Analytics in Odoo can assist you in achieving all of these objectives and more.

As a website owner, it is critical to understand your audience and how they engage with your site. You may obtain data about your website’s traffic with Google Analytics, including where your visitors come from, what pages they view, and how long they remain on your site.

You may make informed judgments regarding your website’s design, content, and marketing strategy by studying this data. In this guide, we’ll teach you How to track your website’s traffic in Google Analytics in Odoo, and by the end of this, you will be able to use this feature with ease!

Table of Contents

• Reasons to track your website’s traffic in Google Analytics in Odoo?
• How to track your website’s traffic in Google Analytics in Odoo
• Conclusion

Reasons to track your website’s traffic in Google Analytics in Odoo?

Tracking your website’s traffic in Google Analytics in Odoo is an important step in optimizing the performance and online presence of your website. You may obtain data about your website’s traffic with Google Analytics, including where your visitors come from, what pages they view, and how long they remain on your site. This data can be utilized to improve your website in a variety of ways.

To begin, Google Analytics provides useful insights into user activity. You may learn how your visitors engage with your website, what they like and dislike, and how to improve their experience by tracking user activity. This could indicate that the page’s content or design needs to be improved.

Second, Google Analytics gives you useful information about your audience. You can gain access to information about your visitors’ demographics, interests, and devices, allowing you to generate content that is tailored to their choices and needs.

Third, Google Analytics can assist you in determining the success of your marketing activities. You can detect which campaigns are driving traffic to your website and which are not by measuring traffic to your website from various sources, such as social media or paid advertising.

Finally, tracking your website’s traffic in Google Analytics in Odoo is critical for improving website performance, identifying your audience, and determining the success of your marketing initiatives.

How to track your website’s traffic in Google Analytics in Odoo

Since we have gone through why every business should track their website’s traffic, we can swiftly move on to the actual instructions on How to track your website’s traffic in Google Analytics in Odoo.

After that, the very first step to tracking your website’s traffic in Google Analytics in Odoo is to create a Google Analytics account and set up your tracking code. We’ll need the tracking ID from our Google Analytics property to accomplish this.

To do so, go to https://marketingplatform.google.com/about/analytics/ and sign up for a Google Analytics account. Following a successful login, we construct our Google Analytics property by specifying the account, the account name, the website name, and the URL of the website in the New Account popup, which shall look like this:

Once you are done with setting up your new account, you will receive a Tracking ID. You will need it for later, so copy it into a notepad somewhere.

To configure Google Analytics in Odoo, we need to have access to both the general settings and the Website module. So, we now need to go to the General Settings page. From here, scroll down a bit and locate the Website section. You will see a checkbox next to Google Analytics, and now all you have to do is to tick it in order to activate the feature for Odoo there.

Underneath that very same section, you will spot a space dedicated for your Tracking ID, like the demonstration image here. All you need to do is paste that Tracking ID you just received earlier.

After that, click the Save button to put the changes into use. After you’ve finished these steps, your website will begin recording data using the new Google Analytics tracking code. This information can be used to obtain insights into user behavior on your website, refine your marketing methods, and boost your online visibility.

Conclusion

Regardless of your technical background, Odoo provides a user-friendly framework for tracking your website’s traffic with Google Analytics. You can acquire useful insights into marketing and website development decisions by tracking user behavior, site traffic, and engagement data.

You may develop informed marketing and website development strategies by evaluating the data offered by Google Analytics. You may improve user engagement and conversions by optimizing your website’s appearance, content, and calls-to-action. You may also use the data to improve the effectiveness of your marketing activities in reaching your target demographic.

In this tutorial, we have gone through the process of How to track your website’s traffic in Google Analytics in Odoo together. We hope that by following the steps given in this article, you will be able to easily measure the traffic to your website and receive valuable information to inform your business decisions.