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mageplaza.com

CASE STUDY

Zhik


Zhik, a leader in high-performance sailing gear, needed a custom solution to enhance its PWA theme and Milestone extension. With Mageplaza’s expertise, they achieved seamless integration, improving user engagement and system stability.

ZHIK

Innovating Water Sports Performance

Zhik is a pioneering brand in performance-driven water sports gear, dedicated to pushing technological boundaries in sailing apparel. Since its founding in 2003, Zhik has collaborated with world-class athletes to develop cutting-edge products that redefine industry standards. With a strong commitment to performance, product innovation, sustainability, research & development, and athlete partnerships, Zhik continues to make waves in the global sailing community.

At the core of Zhik’s mission is the philosophy “Made for Water.” This guiding principle drives the company’s relentless pursuit of excellence in product design and innovation. Zhik’s signature offerings, including the CST500™ and ECO Wetsuit™, showcase its dedication to sustainability and performance, making it the brand of choice for Olympic and world champions worldwide.

ZHIK

Enhancing PWA & Milestone Capabilities

Zhik sought to enhance its Progressive Web App (PWA) theme and customize the Mageplaza Milestone extension to better align with its business needs. The primary objective was to enable a seamless application of milestone rules based on predefined codes. However, the existing functionalities did not fully support Zhik’s requirements, prompting the need for a tailored solution.

Key areas of focus included customizing the login and registration processes to generate unique milestone links for users. These links would automatically trigger milestone rules upon sign-in or account creation. The challenge was to ensure that the customizations worked flawlessly without disrupting other critical site functions.

ZHIK

Tailored Customization for a Superior User Experience

Mageplaza customized the Milestone module and PWA theme for Zhik, ensuring seamless integration with its digital infrastructure.

Mageplaza
Custom milestone rules: Enabled predefined milestone codes for flexible rewards.
Mageplaza
Unique link generation: Created dedicated sign-in and account creation links.
Mageplaza
Seamless login & registration: Integrated milestone features without disrupting authentication.
Mageplaza
Tech-agnostic rules: Ensured functionality across REST API, frontend, and GraphQL.

These enhancements enriched Zhik's shopping experience, boosting engagement while maintaining platform stability.