Shopware: Everything You Need To Know

The Most Popular Extension Builder for Magento 2

With a big catalog of 224+ extensions for your online store

Find extensions

We can all agree on one thing if you want to establish a business and are seeking solutions for your online store. That is, choosing the proper solution that will have a major influence on your business’s expanded client reach and profitability. Shopware is a 2000-founded eCommerce platform situated in Germany. Due to its user-friendly backend and interface, Shopware has quickly become the preferred option of many online retailers, as well as other enterprises and organizations. In this article, we will give you all the information you need to start Shopware.

Table of Contents

• What is Shopware?
• Key Features of Shopware
  • Ease of use
  • Theme and Customization
  • Product streams
  • Customer streams
  • World shopping
  • SEO optimization and marketing
  • Integration
  • Support
• Price
• Who needs Shopware?
• Conclusion

What is Shopware?

Shopware is a PHP-based, feature-rich, developer-friendly eCommerce platform founded in Germany over 18 years ago. It’s a popular, well-established eCommerce system in the DACH area and adjacent regions, with over 80,000 installed instances and a large partner network, and it’s also utilized by numerous UK-based merchants. Shopware is a scalable and configurable eCommerce system that allows customers to easily start their own online business, regardless of its specifications and needs. This eCommerce software is built on cutting-edge eCommerce technology and features enhanced innovative marketing and SEO integration.

Shopware website

On the website, you’ll discover all of the crucial details regarding Software, as well as comparisons between versions and contact information. You’ll discover an overview of Shopware’s further education offer, as well as a blog with all the latest news, case studies, and other relevant information, in addition to the partner listing, which allows you to quickly identify an agency that can help you with your needs.

Shopware community store

If you want to add features to your business that aren’t included in the basic scope, our Community Store is the place to go! Various software vendors provide their own extensions for the shop software on this page. Aside from payment provider interfaces, you’ll discover a wealth of different tools to help you get the most out of your online store.

Shopware Account

If you want to add features to your business that aren’t included in the basic scope, our Community Store is the place to go! Various software vendors provide their own extensions for the shop software on this page. Aside from payment provider interfaces, you’ll discover a wealth of different tools to help you get the most out of your online store.

Shopware Docs

Contributions to assist you in producing articles, configuring your shop, and so on may be found here.

Shopware forum

Shopware Website, which serves as the hub of the community, also houses the forum. You may discuss ideas and experiences with other store owners there.

Shopware devdocs

You’ve come to the perfect place if you’re a web developer or designer. This page provides all of the information on Shopware’s technology and how it may be enhanced. Whether you want to create your own plugin or just change the design, our developer documentation has several examples that will assist you with your project. There is also a blog there, which provides direct access to further information from the Shopware universe.

Key Features of Shopware

Ease of use

Because Shopware isn’t a hosted shopping cart like Shopify or BigCommerce, you’ll have to download and install their source code to make changes. Please keep in mind that Shopware only supports Unix-based operating systems, therefore Windows users will be unable to utilize it. The installation of Shopware is straightforward yet sophisticated; to set up your website, you’ll need a solid understanding of technology. Fortunately, Shopware has a section dedicated to both developers and end-users that will walk you through the process.

The administration of Shopware is done with Vue.js. To get started with this programming language, all you need is a basic understanding of HTML, CSS, and JavaScript. For tech-savvy individuals, this process may be simple; nevertheless, people with little experience in this subject may require expert assistance.

Theme and Customization

Because Shopware is an open-source platform, customers may personalize their websites as they see fit. Users may create a new theme from scratch with Shopware. However, keep in mind that building a fresh new website template is not “a piece of cake,” as it needs a thorough understanding of design principles as well as technical abilities.

Shopware has a greater selection of themes than other open-source eCommerce platforms like Magento, however the pricing may be a little more. You can, on the other hand, select a pre-made template from Shopware’s library of 290+ website templates. These themes are organized into nine categories to meet the industry of your shop, with both free and paid alternatives available.

Product streams

Shopware delivers a clean, linear, and clear approach to dealing with data in their Admin Dashboard. You may effortlessly add new goods or deactivate/delete current ones without breaking a sweat. Users may build versions with varying pricing and visuals using Shopware product setup. You may also create rules depending on the characteristics’ requirements.

Customer streams

To build client segments automatically, you may choose parameters such as gender, age, and the amount of money spent. For example, with a total payment of $1000, you may establish a filter for female clients under 25 years old.

New clients that fulfill this condition may be instantly added to your client list, allowing you to send them marketing emails and promotions tailored to their interests.

Shopware also has significant customization possibilities for customers. It streamlines the decision-making process for your customers and enhances their overall experience. It also makes it easier to add a fee to the alternatives.

World shopping

Store owners may use World Shopping to develop appealing landing pages, product displays, and marketing campaigns. This feature employs a drag-and-drop system similar to WIX or Squarespace to modify your web page. World Shopping is a fantastic tool for attracting new clients and keeping old ones engaged.

Shopware also has capabilities like user administration, digital publishing, and media management that are useful for bloggers.

SEO optimization and marketing

Shopware has an automated SEO configuration that provides a solid basis for Google’s successful ranking, as well as significant marketing capabilities. This includes the following:

• Shopware’s affiliate program: lets you generate affiliate links, commission levels, and unique codes using different cookies.
• Loyalty programs: are also available in the shop, with the quantity of loyalty points for specific goods and customer groups being manually established.
• Storytelling: This function contributes to your product’s identity and trustworthiness. Customers will form an impression of your goods. This boosts consumer engagement, enhances your purchasing experience, and encourages loyalty. In our previously described chapter for the shopping world, you develop this.

Integration

For the Shop System, Enterprise Resource Planning (ERP), Shipping, and Payment, Shopware offers a number of third-party connections. These integrations are available on Shopware Store in both free and premium versions (up to €7,990).

Support

Shopware provides assistance dependent on the amount of membership. In total, there are four levels: Silver, Gold, Platinum, and Diamond. The higher level comes with additional benefits such as a faster response time (up to two working hours), a call-back telephone, and emergency help available 24 hours a day, seven days a week. Shopware also has a section dedicated to instructional videos, as well as a training and certification system. There is also a discussion area for users; however, this forum is only available in German.

Every shopping cart’s payment method is a crucial consideration. As a result, Shopware provides consumers with a pre-installed version of PayPal and PayPal Express to boost your online store’s financial flexibility. Don’t care for PayPal? Other plug-ins and add-ons are also recommended by Shopware.

Price

Shopware offers four price options, each with its own set of features. Let’s take a look at what each plan has to offer online business owners.

Free Community Edition

• Community support is available.
• Plugins can be used to extend the functionality.
• Product Streams
• Customer Streams
• Shopping Worlds Presets

Professional – €1,295 One-time payment

• Commercially available version
• Support from the manufacturers
• Plugins can be used to extend the functionality.
• Customer Streams Product Streams
• Presets for shopping worlds
• Warranty included
• Feature that tells a story
• Feature of Digital Publishing
• Shopware ERP

Professional Plus- €5,995 One-time Fee

• Commercially available version
• Support from the manufacturers
• Plugins can be used to extend the functionality.
• Customer Streams Product Streams
• Presets for shopping worlds
• Warranty included
• Feature that tells a story
• Feature of Digital Publishing
• ERP for Shopware
• All Plugins in the Premium Version

Enterprise - Pricing for Businesses of All Sizes

• Features of Professional Plus
• 24/7 assistance
• Individual care
• Developer assistance
• B2B Suite with extreme scalability
• Access to the Enterprise Portal
• Marketplace Dealer
• Integration Client
• Management on a first-come, first-served basis.

Who needs Shopware?

The Corporate edition is at the top of the spectrum, with a full array of rich features, functionality, and diamond-level support for enterprise clients. Euronics (which has over 450 stores), Borussia Dortmund Football Club, Philips, L’Oreal, Urban Decay, Mars, and Overstock, to mention a few, are among Enterprise’s clientele. The judgment of whether Shopware is the correct match for you, like any other eCommerce business or project, is subjective and requires a thorough grasp of your business goals. However, if your company values one or more of the following characteristics, Shopware is well worth investigating:

• Create and publish complex, interactive products and associated content with a high level of admin control and autonomy (especially for businesses with an engaging proposition or brand story to tell).
• Open, adaptable, and modular are three words that come to mind while thinking about this project. Shopware is perfect for retailers who wish to create their own technology roadmap (alongside the native roadmap).
• Self-hosted solutions are preferred (as opposed to a SaaS option).
• B2B or dealer distribution functionality is a must.
• Technical and administrative help. This is something that we’ve heard merchants rave about, and it appears to set Shopware apart from its competitors.
• Licensing and support solutions that are extremely cost-effective, with no revenue share or volume-based pricing.

Conclusion

Shopware appears to have a more generic appeal across a larger range of market verticals, which is reflected in the company’s diversified client list; because this platform offers a more fully-rounded product offering natively compared to many alternatives, thanks to its scalability, flexibility, simpler user interface, rich extension base, and sophisticated SEO features.